雏牧香品牌怎么样 申请店铺
雏鹰农牧集团股份有限公司始创于1988年,2010年9月15日在深圳证券交易所成功挂牌上市(股票代码:002477)。 雏鹰农牧集团以让国人吃上安全肉为己任,开展以生猪养殖全产业链为主导的战略布局,目前确立了包括生猪养殖、粮食贸易、互联网三大板块的核心战略,已发展成为拥有粮食贸易、饲料生产、良种繁育、生猪养殖、屠宰加工、冷链物流、终端销售、线上业务等完整产业链体系的现代化大型企业集团。 在产业链上游,集团严格把控原料收储、饲料生产等环节。集团在国家优质粮仓东三省建设基地,开展玉米、大豆等原料的购销、风干、储运业务,并通过自主的铁路专用线运抵公司饲料厂,不仅从源头上为产品质量安全提供了强大的保障,同时降低了饲料原料的采购、加工和运输成本。 在养殖环节,集团在不断扩大普通猪养殖规模的同时,探索生态养殖新模式,在三门峡投建全国大型标准化生态养殖基地,自主培育的三门峡雏鹰黑猪。 在物流服务和终端建设环节,集团以标准化和信息化为基础,以市场开发和品牌建设为手段,以完整产业链体系为依托,构建线上线下相结合的公司销售终端。洞察市场发展趋势,开拓新型营销模式,打造互联网时代品牌“雏牧香”,通过打通线上销售渠道,与线下销售合力运营,发挥了1+1﹥2的整合效应,形成多赢的合作联盟。集团旗下终端产品品牌“雏牧香”以“生态猪肉专家”为品牌定位,为广大消费者提供绿色安全健康的食品。目前,雏牧香已形成的产品体系包含鲜冻品、肉制品、发酵火腿等。 雏鹰本着“责任、成长、价值”的理念基石和“创新为魂、诚信为本”的经营理念,不断创新经营模式,推进新兴特色农业、升级优化组织形式,科技兴农、坚持富民工程发展战略,将绿色、健康、安全的食品送上国人的餐桌,成为中国安全食品供应商。
It was founded in 1988 and successfully listed on Shenzhen Stock Exchange on September 15, 2010 (Stock Code: 002477). Young eagle farming and animal husbandry group takes it as its own duty to let Chinese people eat safe meat and carries out the strategic layout led by the whole industry chain of pig breeding. At present, it has established the core strategy including pig breeding, grain trade and Internet. It has developed into a group with grain trade, feed production, improved breed breeding, pig breeding, slaughtering and processing, cold chain logistics, terminal sales, online business, etc A large modern enterprise group with a complete industrial chain system. In the upstream of the industrial chain, the group strictly controls the collection and storage of raw materials, feed production and other links. The group has built bases in the three eastern provinces of the national high-quality granary to carry out the purchase, sale, air drying, storage and transportation of corn, soybean and other raw materials, and transported them to the company's feed factory through its own railway special line, which not only provides a strong guarantee for product quality and safety from the source, but also reduces the purchase, processing and transportation costs of feed raw materials. In the breeding process, while expanding the scale of ordinary pig breeding, the group explored a new model of ecological breeding, invested in the construction of a large-scale national standardized ecological breeding base in Sanmenxia, and independently cultivated the Sanmenxia young eagle black pig. In the process of logistics service and terminal construction, based on standardization and informatization, by means of market development and brand construction, and relying on a complete industrial chain system, the group has built a company's sales terminal combining online and offline. Insight into the market development trend, develop new marketing mode, create the Internet era brand "yumuxiang", through opening up online sales channels and joint operation with offline sales, play a 1 + 1 > 2 integration effect, and form a win-win cooperation alliance. The group's end product brand "zaomuxiang" takes "ecological pork expert" as its brand positioning, providing consumers with green, safe and healthy food. At present, the product system of faeces includes fresh frozen products, meat products, fermented ham, etc. In line with the concept cornerstone of "responsibility, growth and value" and the management concept of "innovation as the soul and honesty as the foundation", young eagle continuously innovates the business model, promotes the emerging characteristic agriculture, upgrades and optimizes the organizational form, promotes the agriculture through science and technology, adheres to the development strategy of enriching the people, and delivers the green, healthy and safe food to the table of the Chinese people to become a safe food supplier in China.
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