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派乐汉堡创立于1999年，是中国西式快餐历史最悠久的品牌之一，历经15年的发展，已在全国各大城市拥有数1900余家餐厅。派乐汉堡以其优质的美食，卓越的服务品质，舒适的用餐环境深得全国各地消费者的喜爱。有别于民众对传统西式快餐的印象，不断开发更适合中国人口味的新式餐点，是派乐汉堡不遗余力为之奋斗的目标。“品质优先、味道为王”源自派乐汉堡对“食之道”最根本的理解，无论是招牌产品“香辣鸡腿汉堡”、“劲爆鸡米花”、“蜜汁烤全鸡”、“美式薯条”，还是独具中国特色的“派乐米汉堡”、“黄金蟹堡”……经典食材、简单搭配、轻松享用，快乐生活的真谛莫过于此。享受品尝汉堡时大口咬下的畅快淋漓、享受朋友聚会时分享一包薯条的亲密无间、享受午后独坐时品尝一杯咖啡的轻松闲适……这一切，都因为简单，所以快乐！派乐汉堡，就要简单好味道！

1999年派乐汉堡在湖北武汉汉口开设第一家餐厅，借助美国洋快餐在中国的拓展之势，派乐汉堡利用价格优势、便利优势、产品优势，迅速占领武汉西式快餐中端市场，深受消费者喜欢。因武汉发展迅猛，在武汉学校市场拥有一定的消费口碑。至2006年初，派乐汉堡已经拥有13家分店，分布武汉三镇。

为更加规范的管理旗下派乐汉堡分店，健全经营体系，完善管理系统，建立派乐汉堡标准化CIS系统，2006年1月20日，武汉派乐餐饮管理有限公司成立，至此，派乐汉堡进入了标准化、统一化的经营管理模式。

派乐汉堡利用武汉的成功经营模式，2009年开始，派乐汉堡在全国开始复“武汉模式”，分别在四川成都、山东济南、吉林省吉林市等一线城市开设直营店，拓展开发当地市场，并以当地为基地，向周边地区物流配送。

至此2014年1月，派乐汉堡已经在全国拥有分店1900家，并以每月30余家的速度开拓中国市场。

派乐汉堡品牌坚持了依法经营、诚信服务、规范管理的多方管理措施，根据2007年5月1日颁布施行的《商业特许经营备案管理办法》，向商务部门提交备案材料，并通过走访、审核，顺利通过商务特许经营备案，其备案号为：0420101100900022。

2012年，派乐汉堡被武汉市工商行政管理局授予“武汉市著名商标”品牌。在武汉市餐饮行业取得一定肯定，受到行业好评。

2013年，派乐汉堡被湖北省工商行政管理局授予“湖北省著名商标”品牌。在不到一年的时间，派乐汉堡连续获得市级、省级著名商标资质，标志着派乐汉堡成长史上的又一次飞跃。

至今，“派乐汉堡”分店已经遍布全国，分店数量仅武汉地区160家、湖北省400家、全国更是达到1900余家的规模。分别在吉林、沈阳、山东、河北、河南、四川、广州、安徽、长春、陕西等区域设立10家分公司，发展“派乐汉堡”在当地的分店数量，并为当地及周边城市提供物流配送、营运辅导、后勤保障等服务。现“派乐汉堡”餐厅服务员近6000余人，为广大群众提供餐饮服务，得到广大消费者认可。

Founded in 1999, pie burger is one of the oldest western fast food brands in China. After 15 years of development, it has more than 1900 restaurants in major cities across the country. With its excellent food, excellent service quality and comfortable dining environment, paile hamburger is deeply loved by consumers all over the country. Different from people's impression of the traditional western style fast food, the goal of Pele burger is to constantly develop new food that is more suitable for Chinese taste. "Quality first, taste first" comes from the most fundamental understanding of "the way of eating" of paramount hamburger, whether it's the brand products "spicy chicken leg hamburger", "hot fried chicken rice flower", "honey roasted chicken", "American fries", or the unique Chinese characteristics "Paramount hamburger", "golden crab fort" Classic ingredients, simple collocation, easy to enjoy, the essence of a happy life. Enjoy the delicious taste of hamburger, the intimacy of sharing a bag of French fries at a friend's party, and the relaxation of tasting a cup of coffee when sitting alone in the afternoon All of these are simple, so happy! Pie burger, it's simple and delicious! In 1999, Palo burger opened its first restaurant in Hankou, Wuhan, Hubei Province. With the development of American fast food in China, Palo burger quickly occupied the middle-end market of Western fast food in Wuhan by taking advantage of its price advantage, convenience advantage and product advantage, which is popular with consumers. Due to the rapid development of Wuhan, Wuhan school market has a certain reputation for consumption. By the beginning of 2006, paile Hamburg had 13 branches in three towns of Wuhan. In order to standardize the management of its paile Hamburg Branch, improve its business system, improve its management system, and establish a standardized CIS system, Wuhan paile Catering Management Co., Ltd. was established on January 20, 2006. So far, paile Hamburg has entered a standardized and unified business management mode. Using the successful business model of Wuhan, from 2009, paile Hamburg began to restore the "Wuhan model" in the whole country, opening direct stores in Chengdu, Shandong, Jinan, Jilin and other first tier cities in Jilin Province, to expand and develop the local market, and take the local as the base to distribute Logistics to the surrounding areas. So far, in January 2014, Palo burger has 1900 stores nationwide, and develops the Chinese market at the rate of more than 30 stores per month. The brand of peleburger adheres to the management measures of operation in accordance with the law, good faith service and standardized management. According to the measures for the record management of commercial franchise issued and implemented on May 1, 2007, it submitted the record materials to the commercial department, and successfully passed the record of commercial franchise through visit and review, with the record number of 042010110090022. In 2012, it was awarded the brand of "famous brand of Wuhan" by Wuhan Administration for Industry and commerce. In Wuhan City, the catering industry has been affirmed and praised by the industry. In 2013, it was awarded the brand of "famous trademark of Hubei Province" by Hubei Administration for Industry and commerce. In less than a year, Palo burger has successively obtained the municipal and provincial famous trademark qualification, marking another leap in the growth history of Palo burger. Up to now, "paile Hamburg" stores have spread all over the country, with only 160 stores in Wuhan, 400 in Hubei and more than 1900 in China. Set up 10 branches in Jilin, Shenyang, Shandong, Hebei, Henan, Sichuan, Guangzhou, Anhui, Changchun, Shaanxi and other regions, develop the number of local branches of "paile Hamburg", and provide logistics distribution, operation guidance, logistics support and other services for local and surrounding cities. At present, there are more than 6000 waitresses in "paile hamburger" restaurant, providing catering services for the masses, which has been recognized by the majority of consumers.

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