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狗不理集团股份有限公司以餐饮业为主营，兼具速冻食品、特色定型包装食品开发、销售，旗下各酒店经营驰名中外的狗不理系列包子和正宗鲁菜、津菜已有一百五十余年历史，并在长期的生产经营中创立了以“狗不理”商标为核心的独有“狗不理”体系。

狗不理集团

闻名遐迩、享誉世界的“狗不理”是中国百年金牌老字号，是中华饮食文化的典范之作。中外游客到天津没吃上狗不理包子，就等于到北京没登上八达岭长城，实为一件憾事。时至今日，历经一个半世纪的沧桑变迁，“狗不理”为继承和发展这一享誉世界的民族品牌，不断与时俱进，开拓创新，现已发展为企业文化厚重、组织架构科学、经济技术实力雄厚、信誉良好的多元化企业集团，确立了天津市餐饮业龙头位置。目前，“狗不理”旗下拥有以高档酒楼为主业，经营领域涉及中式简餐、物流配送、速冻食品、养殖基地、新品开发、培训学校等多种业态。近年来，“狗不理”始终追寻“诚信为本，品质经营”理念，牢记“让狗不理包子这一发酵、蒸制食品为人类的营养健康做贡献”的使命，积极倡导健康理念，推崇绿色消费，倡导亲情服务，积极探索和引进先进的餐饮经营管理理念，使集团综合水平和协调发展能力快速提高，深受各界认可和好评，获得国内外政府和餐饮业权威机构授予的数十项极高规格的荣誉称号和奖项。狗不理集团正在以加速发展的态势成长为国际化、综合化的大型企业集团，并将在未来取得更加迅猛的发展。

狗不理的商品经营

狗不理不仅是餐饮名家的代名词。为不断培育品牌、强化品牌、扩大品牌的影响力，增加市场发展空间，从上世纪九十年代初开始介入商品经营领域。狗不理速冻食品经过近年的发展已具有相当的规模，产品包括包子、饺子、面点、酱制品四大系列一百多个品种，行销全国26个省、直辖市、自治区的近百个城市，并远销日本、美国、英国、香港等国家和地区，成为消费者方便快捷的家庭食品。同时狗不理专用生产设备和专用原料系列的面粉、酱油、调味品已成为全国各加盟店的必备设备和原料，保障了产品质量的统一与规范，受到各加盟店的认可。狗不理商品系列的各式面点、月饼、元宵、粽子、面食大礼包等多种优质产品也相继研制成功并投入市场，极富特色的产品受到广大消费者的欢迎，市场份额不断扩大。

狗不理包子

主打产品狗不理包子是中国灿烂饮食文化中的瑰宝，被公推为闻名遐迩的“天津三绝”之首。历经一多五十二年的狗不理包子，经几代大师的不断创新和改良已形成秉承传统的猪肉包、三鲜包、酱肉包和创新品种海鲜包、野菜包、全蟹包等六大系列一百多个品种，百包百味，特色超群。先后摘取“商业部优质产品金鼎奖”、“中国最佳名小吃”、“国际名小吃”等多个国内外评选和大赛的金奖，被消费者誉为“中华老字号，天下第一包”。

狗不理商标

1980年在国家刚刚恢复对商标的管理工作之初，狗不理即完成了商品商标注册，1992年狗不理商标成为国家首批注册的服务商标。目前狗不理商品商标已在十余项国际分类中注册，服务商标于1999年被国家工商行政管理总局商标局认定为“驰名保护”；于2009年被认定为最具市场潜力的服务商标，具有极高的商业价值和发展潜力。

狗不理体系

即有价值的专用商号、商标、企业文化、装修风格、食品配方、制作工艺、服务规范、质量标准、技术培训和财务管理等。

技术实力

集团拥有一支高效、创新、极具协作精神的技术精英团队。拥有国际烹饪大师、国家级烹饪大师、服务大师数十人，国家等级厨师、面点师、服务师上百人。

获得荣誉

“狗不理”作为我国最早的“驰名保护”之一、国家首批认定的“中华老字号”企业，先后被国家认定为“全国十大餐饮品牌企业”、“全国商业名牌企业”等重大荣誉称号、奖项数十项，在各种国际、国内知名行业评比、大赛评选中屡获殊荣。二零零七年，中国权威机构认定：“狗不理”品牌价值7.57亿，位居天津老字号之首、全国第二十六名。在中国烹饪协会发布的2011年度全国餐饮行业百强榜中，狗不理集团由原来的五十四位跃升到第16位。

Goubuli Group Co., Ltd. is mainly engaged in catering industry. It has developed and sold frozen food and characteristic packaged food. Its hotels have been operating famous Goubuli series baozi, authentic Shandong cuisine and Tianjin cuisine for more than 150 years. In the long-term production and operation, it has established a unique "Goubuli" system with "Goubuli" trademark as the core. Goubuli group, a famous and world-renowned "Goubuli" brand, is a century old gold medal brand in China and a model of Chinese food culture. It's a pity that Chinese and foreign tourists didn't go to Tianjin to eat Goubuli bun, which means they didn't go to Beijing to climb the Badaling Great Wall. Up to now, after a century and a half of vicissitudes, "Goubuli" has developed into a diversified enterprise group with profound corporate culture, scientific organizational structure, strong economic and technological strength, and good reputation, and established the leading position of Tianjin catering industry. At present, "Goubuli" has a high-end restaurant as its main business, and its business field involves Chinese simple meal, logistics distribution, frozen food, breeding base, new product development, training school and other business forms. In recent years, "Goubuli" has always pursued the concept of "integrity-based, quality management", kept in mind the mission of "let Goubuli baozi, a fermented and steamed food, make contributions to human nutrition and health", actively advocated the concept of health, respected green consumption, advocated family service, actively explored and introduced advanced catering management concepts, so as to enable the group's comprehensive level and coordinated development With rapid improvement, it has been recognized and praised by all walks of life, and has won dozens of extremely high standard honorary titles and awards awarded by domestic and foreign governments and authoritative organizations in the catering industry. Goubuli group is growing into an international and comprehensive large-scale enterprise group with the trend of accelerated development, and will achieve more rapid development in the future. Goubuli's commodity management Goubuli is not only a synonym for famous restaurants. In order to cultivate brand, strengthen brand, expand the influence of brand and increase the market development space, we began to intervene in the field of commodity management in the early 1990s. With the development of recent years, Goubuli frozen food has a considerable scale. Its products include four series of more than 100 varieties of baozi, jiaozi, pasta and sauce products, which are sold to nearly 100 cities in 26 provinces, municipalities and autonomous regions of China, as well as countries and regions such as Japan, the United States, the United Kingdom and Xianggang, and become a convenient and fast family food for consumers. At the same time, Goubuli's special production equipment and special raw material series of flour, soy sauce and seasoning have become the necessary equipment and raw materials for franchise stores in the country, ensuring the unity and specification of product quality, and are recognized by franchise stores. Various high-quality products of Goubuli commodity series, such as pasta, moon cake, Lantern Festival, zongzi, pasta gift bag, have been successfully developed and put into the market. The distinctive products are welcomed by the majority of consumers, and the market share continues to expand. Goubuli baozi, the main product of Goubuli baozi, is a treasure in China's splendid food culture, and is widely promoted as the top of the famous "three wonders of Tianjin". After more than one and fifty-two years of Goubuli bun, through the continuous innovation and improvement of several generations of masters, it has formed six series of more than one hundred varieties, including traditional pork bag, three delicacies bag, soy sauce meat bag and innovative varieties of seafood bag, wild vegetable bag, whole crab bag, etc., with hundreds of packages and hundreds of flavors, with outstanding characteristics. It has won the "Golden Tripod Award for high quality products of the Ministry of Commerce", "China's best famous snacks", "international famous snacks" and many other gold awards in domestic and international competitions and competitions, and is known by consumers as "China's time-honored brand, the first package in the world". At the beginning of the restoration of trademark management in 1980, Goubuli trademark completed the registration of commodity trademark. In 1992, Goubuli trademark became the first service trademark registered by the state. At present, the trademark of Goubuli has been registered in more than ten international classifications. In 1999, the service trademark was recognized as "well-known protection" by the Trademark Office of the State Administration for Industry and commerce; in 2009, it was recognized as the most potential service trademark with high commercial value and development potential. Goubuli system is valuable special trade name, trademark, corporate culture, decoration style, food formula, production process, service specification, quality standard, technical training and financial management. Technical strength group has an efficient, innovative and highly collaborative technical elite team. There are dozens of international cooks, national cooks and service masters, and hundreds of national cooks, bakers and service engineers. As one of the earliest "well-known protection" enterprises in China and the first batch of "Zhonghua time-honored brand" enterprises recognized by the state, Goubuli has won dozens of important honorary titles and awards, such as "top ten catering brand enterprises in China", "national famous commercial brand enterprises", etc., and has won many awards in various international and domestic famous industries and competitions. In 2007, Chinese authorities recognized that the brand value of "Goubuli" was 757 million, ranking the first in Tianjin's time-honored brands and the 26th in China. Goubuli group jumped from 54 to 16 in the 2011 national top 100 list of catering industry released by China Cuisine Association.

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