杜康品牌怎么样申请店铺

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杜康在白酒行业中的票数：351 更新时间：2025-08-12

杜康是哪个国家的品牌？「杜康」是洛阳杜康控股有限公司旗下著名品牌。该品牌发源于河南省洛阳市，由创始人柳向阳在2009-11-24期间创立，经过多年的不懈努力和高速发展，现已成为行业的标杆品牌。

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洛阳杜康，是华夏酿酒鼻祖，是中华美酒之源，是中国历史文化名酒，是中国酒文化的起源地；杜康，是人名，是地名，是酒文化；杜康，属于洛阳，属于河南，属于中国，属于全球华人。以杜康为名的杜康酒，起源于5000年前的黄帝时期，因为杜康在洛阳市杜康村始创秫酒而得名，有“进贡仙酒”之誉。

在五千年的历史长河中，明确记载杜康造酒的古典文献有20多部，如《酒诰》、《世本》、《说文解字》、《战国策》、《汉书》等；明确提及杜康的诗词歌赋有100多首，如魏武帝曹操的“何以解忧，唯有杜康”，唐代大诗人白居易的“杜康能散闷，萱草解忘忧”，北宋文学家苏轼的“从今东坡室，不立杜康祀”，北宋哲学家邵雍“吃一辈子杜康酒，醉乐陶陶”，金代元好问的“总道忘忧有杜康，酒逢欢处更难忘”等；明确与杜康相关的传说故事、民俗民谣有数百篇，如杜康造酒醉刘伶、竹林七贤、醉八仙等。

现代洛阳杜康酒规模化生产始于1972年。洛阳杜康酒因此在伊川、汝阳两地建厂。上个世纪八九十年代，洛阳杜康酒曾被专函采购，用于招待领导及接待海内外贵宾，还畅销河南、北京、天津等全国各地市场，并出口到日本、韩国等数十个国家和地区。但由于杜康商标“一家注册、多家使用”引发的“两伊大战”，洛阳杜康酒的发展跌入历史低谷，品牌价值被严重稀释。

2009年底，汝阳、伊川两家杜康酒厂战略重组成为洛阳杜康控股有限公司，整合三年以来，通过提升原酒生产和储存能力，改善酿酒技艺和产品品质，优化主营产品线结构，吸纳行业内外精英，聚焦战略核心产品，加大广告宣传力度等，推动洛阳杜康销售收入连续三年每年至少翻两番，经销商数量从几百家扩容到三千多家，并带领中原酒业打入中国澳门、英国、美国、韩国等境外市场，还在白酒电子商务、微博微电影等微营销、白酒私人酒窖、白酒证券化等领域带领豫酒复兴，将占据一定高度的洛阳杜康推向繁荣的经济高度。

作为“杜康”商标的持有企业，洛阳杜康控股有限公司是以白酒为主导产业的综合性控股公司，集研发、生产、经营、销售、管理等于一体，旗下拥有汝阳杜康酿酒有限公司和河南杜康酒业股份有限公司（原伊川杜康）两大生产基地，洛阳酒祖杜康销售有限公司、洛阳国花杜康销售有限公司等销售公司，酒祖杜康、国花杜康、中华杜康、绵柔杜康等几大系列为主的主营产品结构，先后成功登陆新加坡、台湾资本市场，是中原酒业中的上市公司。

未来几年，洛阳杜康控股有限公司将继续担负“复兴杜康、为国争光”的历史使命，实施“品质杜康、文化杜康、责任杜康”三大发展战略，依托杜康生态酿酒工业园、杜康造酒遗址公园、杜康文化广场、杜康风情小镇等，打造集工业游、文化游、休闲游、生态游等为一体的中国华夏酒文化传承基地、中国历史文化名酒旅游区；继续夯实各项生产发展基础，聚焦战略核心产品酒祖杜康，提升杜康酒酿造技艺和品质，加大品牌广告宣传投放力度，立足中原大地，面向全国甚至全球市场，推动杜康品牌价值强势回归，带领豫酒军团复兴，力争在2016年销售收入突破100亿元，跻身国内白酒行业前列。

Luoyang Dukang, the originator of Chinese wine making, is the source of Chinese fine wine, a famous Chinese historical and cultural wine, and the origin of Chinese wine culture; Dukang, the name of a person, a place name, and a wine culture; Dukang, Luoyang, Henan, China, and global Chinese. Dukang liquor, named after Dukang, originated from the Yellow Emperor 5000 years ago. It was named after shujiu, which was founded by Dukang in Dukang village of Luoyang City. It is known as "tribute wine". In five thousand years of history, there are more than 20 classical documents clearly recording Dukang's wine making, such as Jiugao, Shiben, ShuoWenJieZi, ZhanGuoCe, Hanshu, etc.; there are more than 100 poems and songs explicitly mentioning Dukang, such as "how to relieve the worry of Cao Cao, Emperor Wu of Wei Dynasty, only Dukang", and "Dukang can relax and XuanCao can relieve the worry" of Bai Juyi, a great poet of Tang Dynasty Su Shi, a writer of the Northern Song Dynasty, said that "from now on, there will be no sacrifice for Dukang". Shao Yong, a philosopher of the Northern Song Dynasty, said, "eat Dukang wine all his life, and be intoxicated with it." Yuan Haowen of the Jin Dynasty said, "there will be Dukang when you forget your worries, and you will be more unforgettable when you have a good time with it." it is clear that there are hundreds of legends and folk ballads related to Dukang, such as Dukang's making Liuling drunk, Zhulin's seven sages, Zui's eight immortals, etc. The scale production of modern Luoyang Dukang wine began in 1972. Therefore, Luoyang Dukang liquor has established factories in Yichuan and Ruyang. In the eighties and nineties of the last century, Luoyang Dukang liquor was purchased by special letter to entertain leaders and domestic and foreign guests. It also sold well in Henan, Beijing, Tianjin and other markets all over the country, and exported to dozens of countries and regions such as Japan and South Korea. However, due to the "war between Iran and Iraq" caused by "one registration and multiple use" of Dukang trademark, the development of Luoyang Dukang wine fell into a historical low, and the brand value was seriously diluted. At the end of 2009, two Dukang distilleries, Ruyang and Yichuan, were strategically restructured into Luoyang Dukang Holding Co., Ltd. after three years of integration, through improving the production and storage capacity of original wine, improving the brewing technology and product quality, optimizing the main product line structure, absorbing the elites inside and outside the industry, focusing on strategic core products, and increasing advertising efforts, Luoyang Dukang's sales revenue was promoted for three consecutive years The number of distributors has increased from several hundred to more than 3000 every year, and led the Central Plains liquor industry to enter overseas markets such as Macao, the United Kingdom, the United States and South Korea. In addition, it has also led the Renaissance of Henan liquor in the fields of liquor e-commerce, micro blog and micro film, liquor private cellar, liquor securitization, etc., which will push Luoyang Dukang, which occupies a certain height, to a prosperous economic height 。 As the holding enterprise of "Dukang" trademark, Luoyang Dukang Holding Co., Ltd. is a comprehensive holding company with liquor as the leading industry, integrating R & D, production, operation, sales and management. It has two production bases, namely Ruyang Dukang Wine Co., Ltd. and Henan Dukang Wine Co., Ltd. (formerly Yichuan Dukang), Luoyang jiuzu Dukang Sales Co., Ltd Luoyang Guohua Dukang Sales Co., Ltd. and other sales companies, jiuzu Dukang, Guohua Dukang, Zhonghua Dukang, mianrou Dukang and other major series of main product structures, have successfully landed in the capital market of Singapore and Taiwan, and are listed companies in the Central Plains liquor industry. In the next few years, Luoyang Dukang Holding Co., Ltd. will continue to take on the historical mission of "rejuvenating Dukang and striving for national glory", implement the three development strategies of "Dukang of quality, Dukang of culture and Dukang of responsibility", and build a set of industrial tour, cultural tour, leisure tour and ecological tour relying on Dukang ecological brewing industrial park, Dukang wine making Heritage Park, Dukang cultural square and Dukang style town It is a cultural heritage base of Chinese wine and a famous historical and cultural wine tourism area in China. It will continue to consolidate the basis of production and development, focus on the strategic core product jiuzu Dukang, improve the brewing technology and quality of Dukang wine, increase the strength of brand advertising, base on the Central Plains, face the national and even global market, promote the strong return of Dukang brand value, and lead Yujiu wine The Legion revived and strived to break through 10 billion yuan of sales revenue in 2016, ranking in the forefront of domestic liquor industry.

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