红花郎品牌怎么样申请店铺

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红花郎在白酒行业中的票数：389 更新时间：2025-07-01

红花郎是哪个国家的品牌？「红花郎」是四川郎酒集团有限责任公司旗下著名品牌。该品牌发源于古蔺县二郎镇，由创始人汪俊林在1998-03-06期间创立，经过多年的不懈努力和高速发展，现已成为行业的标杆品牌。

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始于1898年，酱香/浓香/兼香型白酒供应商，以生产销售郎酒和房地产开发的大型现代化企业集团

郎酒集团是以生产经营“郎”牌系列酒和投资控股为主营业务的大型现代化企业，公司现有员工近15000人。四川郎酒股份有限公司为郎酒集团核心子公司，负责酒类板块的生产经营。郎酒股份现有14家全资及控股子公司。

郎酒酿造历史悠久，自西汉的“枸酱”以来已有千年，现代工厂是在清末的“絮志酒厂”酿酒作坊的基础上发展起来的。郎酒于1957年恢复生产，壮大为大型骨干酿酒企业。郎酒文化源远流长，和南方古丝绸之路文化、赤水河盐运文化、长征红色文化息息相关。

郎酒产地四川省古蔺县二郎镇，位于“中国白酒金三角”核心区域的赤水河中游优质酱酒原产地保护区。

郎酒股份有限公司是中国传统酱香型白酒生产企业，是国家酱香型白酒标准制定者之一。目前，郎酒有酿酒大师、品酒大师、白酒评委、四川白酒评委等专业技术人员上百名。强大的白酒酿造技术团队，充分保障了郎酒的耦品质。

郎酒股份有限公司的二郎、泸州两大生产基地“两翼齐飞”，产能布局、酒体储备日益提升。二郎酱香基地已拥有优质酱酒年产能3万吨，优质酱酒储存量已达13万吨。天然酱香原酒储存库区天宝峰全部建成后，郎酒酱酒储量将突破25万吨。郎酒泸州浓香基地已部分投产，建成后年产浓香原酒将超过5万吨，储存量25万吨。

郎酒天宝峰储酒区蔚为壮观，天宝峰露天陶坛库占地300多亩，现已储酒近万吨，全部建成后储酒能力将达4万吨，成为全球储酒规模较大的露天陶坛酒库。天宝峰同时设计在建71个巨型不锈钢储酒罐，其中40个已建成投用，单个罐体储酒量2000—5000吨，已储存郎酒酱香原酒10万吨。郎酒生在赤水河、长在天宝峰、养在陶坛库、藏在天宝洞，顺天应时，方得美酒。

在品牌驱动发展的战略统领下，青花郎、红花郎、郎牌特曲、小郎酒四大战略产品的不同定位，有着各自不同的目标大市场，新时期的市场布局和深耕运作正在提速深化。

郎酒正奋力实施团结协作的群狼战略，打造勇于拼搏的狼性团队，坚持品质，坚持品牌升空营销落地，坚持消费者为核心的营销战略。多年来，郎酒品牌价值和市场销量大幅增长，已稳健步入百亿白酒集团行列。

郎酒股份有限公司在发展的同时，积极践行社会责任。2002年以来已累计向国家上缴税费100多亿元，解决了上万人的就业；2008年向汶川大地震灾区捐款2130万元，2010年向玉树大地震灾区捐款2000万元，2013年向芦山地震灾区捐款2500万元，郎助郎·上学堂捐资助学活动持续开展十余年，已向社会捐款累计上亿元。

Started in 1898, Langjiu group, a large-scale modern enterprise group specializing in the production and sales of Langjiu and real estate development, is a large-scale modern enterprise mainly engaged in the production and operation of "Lang" brand series liquor and investment holding. The company has nearly 15000 employees. Sichuan Lang Liquor Co., Ltd. is the core subsidiary of Lang Liquor Group, which is responsible for the production and operation of the liquor sector. Langjiu has 14 wholly-owned and holding subsidiaries. Langjiu has a long history of brewing. It has been thousands of years since "Goujiang" in the Western Han Dynasty. The modern factory was developed on the basis of "Xuzhi distillery" in the late Qing Dynasty. Langjiu resumed production in 1957 and became a large backbone liquor making enterprise. Langjiu culture has a long history, which is closely related to the southern ancient Silk Road culture, Chishui River salt transportation culture and long march red culture. Lang Liquor is produced in Erlang Town, Gulin County, Sichuan Province, which is located in the core area of "Golden Triangle of Chinese liquor" in the middle reaches of Chishui River. Langjiu Limited by Share Ltd is a traditional Chinese Maotai flavor liquor production enterprise and one of the national standards makers of Maotai flavor liquor. At present, Langjiu has more than 100 professional and technical personnel, such as winemakers, wine tasters, liquor judges and Sichuan liquor judges. A strong liquor brewing technology team has fully guaranteed the coupling quality of Lang Liquor. The two production bases of Erlang and Luzhou of Langjiu Co., Ltd. have "two wings flying together", with the production capacity layout and liquor body reserve increasing day by day. Erlang sauce base has an annual production capacity of 30 thousand tons of high-quality sauce wine, and the storage capacity of high-quality sauce wine has reached 130 thousand tons. When tianbaofeng, the reservoir area for the storage of natural Maotai flavor liquor, is completed, the reserve of Langjiu sauce liquor will exceed 250000 tons. Luzhou Luzhou Luzhou Luzhou Luzhou Luzhou Luzhou Luzhou Luzhou Luzhou Luzhou Luzhou Luzhou Luzhou Luzhou Luzhou Luzhou Luzhou Luzhou Luzhou Luzhou Luzhou Luzhou Luzhou Luzhou Luzhou Luzhou Luzhou Luzhou Luzhou Luzhou Luzhou Luzhou Luzhou Luzhou Luzhou Luzhou Luzhou Luzhou Luzhou Luzhou. The tianbaofeng wine storage area of Langjiu is spectacular. The tianbaofeng open-air taotan reservoir covers an area of more than 300 mu, and now has nearly 10000 tons of wine storage. After completion, the wine storage capacity will reach 40000 tons, making it a large-scale open-air taotan wine reservoir in the world. At the same time, tianbaofeng has designed and built 71 giant stainless steel wine storage tanks, 40 of which have been completed and put into use, with each tank storing 2000-5000 tons of wine and 100000 tons of Langjiu Maoxiang original wine. Lang Jiusheng was born in Chishui River, grew up in Tianbao peak, raised in taotan storehouse, hidden in Tianbao cave, and got good wine when the weather was right. Under the strategic guidance of brand driven development, the four strategic products of qinghualang, honghualang, langpai Tequ and xiaolangjiu have their own different target markets. In the new era, the market layout and intensive operation are speeding up and deepening. Langjiu is striving to implement the group wolf strategy of unity and cooperation, build a wolf team with courage to fight, adhere to the quality, adhere to the brand launch marketing landing, and adhere to the marketing strategy with consumers as the core. Over the years, the brand value and market sales of Langjiu have increased significantly, and it has steadily stepped into the ranks of 10 billion liquor groups. Langjiu Co., Ltd. actively practices social responsibility while developing. Since 2002, more than 10 billion yuan of taxes have been paid to the state, which has solved the employment of tens of thousands of people; in 2008, 21.3 million yuan was donated to the Wenchuan earthquake area, 20 million yuan was donated to the Yushu earthquake area in 2010, 25 million yuan was donated to the Lushan earthquake area in 2013, and the donation activities of langchulang school have been carried out for more than ten years, and hundreds of millions of yuan has been donated to the society.

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