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HushPuppies®品牌创于1958年，以著名的巴吉度猎犬为标志。产品的设计以休闲概念为主题，其所畅导的舒适、物超所值的休闲感受成为美国现时代精神的体现，引导了欧美国家的休闲时尚。HushPuppies®所主张的舒适自然人文精神，成为世界唯一被公认为WEINVENTEDCASUAL(休闲由我创)的品牌。

HushPuppies®品牌的创始人Mr.JimMuir（吉姆-缪尔）曾对该品牌做精神定义，他认为：“HushPuppies®应被视为一个家族品牌(FamilyBrand)，它是没有性别及年龄的区别，属于家族全体的休闲服饰商品。”40多年来，HushPuppies®凭着对创造理念的坚持，至今足迹已遍布世界120个国家，2000多个城市，其中包括美国、澳大利亚、日本、韩国、新加坡、印尼、中国及欧洲国家等。

HushPuppies®品牌的休闲鞋及服装先后于1997年和2000年进入中国市场，数年来在休闲品牌类占有一席之地。2002年，HushPuppies®品牌的手表及包类亦正式登陆中国内地，使这个家族性品牌的商品更趋成熟及多元化。

HushPuppies®成立后，商品以休闲鞋、服饰及相关商品为主，在它40多年的历史中，这些舒适、物超所值的休闲品成了美国精神的象征。

50年代发展的休闲概念，在90年代加入了流行的感觉。到1992年初，HushPuppies®为了回应流行趋势的改变及品牌商品的多元化，为符合时尚休闲生活，并以其优异的舒适性(Comfortable)、休闲性(Casual)、和流行性(Fashion)推向国际市场，除男女款休闲鞋及服饰外，更推出童装、寝具、手表、背包及眼镜等商品。也因此吸引了流行时尚界的设计师如JohnBartlett、AnnaSui、GeneMeyer、PaulSmith和ShakaKing，他们让模特儿在伸展台上穿著配带HushPuppies®的商品，因此获得了美国设计师协会颁发的"年度最佳服饰配件奖"。

HushPuppies®全球代理国家已达120个国家，2000多个城市。2004年在美国本土，年度营业额已达12亿美元，全球营业额更达25亿以上，每年持续增长达30﹪，世界各个角落随处可见HushPuppies®所主张的舒适、自然的人文精神。

一些好莱坞的著名影星也是HushPuppies®的爱好者，如：尼可拉斯-凯吉(NicholasCage)、凯文-史贝西(KevinSpacey)、约翰-屈伏塔(JohnTravolta)、汤姆-汉克斯(TomHanks)、金-凯瑞(JimCarrey)、黛咪-摩儿(DemiMoore)、艾伦-狄金莉丝(EllenDegeneres)、苏珊-莎兰登(SusanSarrandon)、罗西-欧唐娜(RosieO'Donnell)等人。一些收视率佳的电视节目，如FRIENDS、FELICIYT、DAWSON'SCREEK、ALLYMCBEAL、SUDDENLYSUSAN和JUSTSHOOTME，都选择HushPuppies®作为演员的道具和服饰。

The hushpippies ® brand was founded in 1958 and is marked by the famous bagidu hound. The design of the product takes the concept of leisure as the theme, and its comfortable and value-added leisure feeling becomes the embodiment of the modern spirit of the United States, and guides the leisure fashion of European and American countries. The comfortable, natural and humanistic spirit advocated by hushpippies ® has become the only brand recognized as weinventedcassual in the world. Mr. Jim Muir, the founder of hushpuffies, once made a spiritual definition of the brand. He thought: "hushpuffies should be regarded as a family brand. It is a leisure clothing product without gender and age differences, belonging to the whole family." For more than 40 years, hushpippies ® has traveled to more than 2000 cities in 120 countries around the world, including the United States, Australia, Japan, South Korea, Singapore, Indonesia, China and European countries. The leisure shoes and clothing of hushpippies brand entered the Chinese market in 1997 and 2000, and has occupied a place in the leisure brand category for several years. In 2002, the watches and bags of the hushpippies brand also officially landed in mainland China, making the products of this family brand more mature and diversified. After the establishment of hushpippies ®, leisure shoes, clothing and related products are the main commodities. In its 40 years of history, these comfortable and value-added leisure products have become the symbol of the American spirit. The concept of leisure developed in the 1950s added a popular feeling in the 1990s. By the beginning of 1992, in response to the change of fashion trend and the diversification of brand goods, in order to conform to the fashion and leisure life, hushpippies ® had introduced its excellent comfort, casual and fashion products to the international market. In addition to men's and women's casual shoes and clothing, it also launched children's clothing, bedding, watches, backpacks and glasses. It also attracted fashion designers such as John Bartlett, Anna Sui, gene Meyer, Paul Smith and Shaka king, who let models wear products with hushpippies ® on the catwalk, so they won the "costume accessories of the year" award from the American Association of designers. The global agency of hushpippies has reached 120 countries and more than 2000 cities. In 2004, in the United States, the annual turnover has reached US $1.2 billion, the global turnover has reached more than 2.5 billion, and the annual growth has reached 30%. The comfortable and natural humanistic spirit advocated by hushpippies ® can be seen everywhere in the world. Some famous Hollywood movie stars are also fans of hushpumpies, such as Nicholas Cage, Kevin Spacey, John Travolta, Tom Hanks, Jim Carrey, Demi Moore, Ellen DeGeneres, Susan Sarandon, Rosie o'd Onnell et al. Some of the best rated TV programs, such as friends, felicityt, dawson'screen, allymcbeal, suddenlysusan and justshootme, all choose hushpapps ® as their props and costumes.

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