贵州卫视品牌怎么样 申请店铺

我要投票 贵州卫视在电视传媒行业中的票数:399 更新时间:2025-08-04
贵州卫视是哪个国家的品牌?「贵州卫视」是 贵州广播电视台 旗下著名品牌。该品牌发源于贵州省贵阳市,在1968年期间创立,经过多年的不懈努力和高速发展,现已成为行业的标杆品牌。

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贵州卫视怎么样

成立于1968年,国内知名电视传媒品牌,其以新闻和综合节目为主,致力于提供各类资讯和视频/音频在线点播及直播服务的传媒机构


贵州电视台开播于1968年7月1日。1998年贵州电视台按照“靠改革发展”的工作思路,实行人事制度改革和节目生产制度等改革,在业内引起强烈反响,为事业发展奠定了基础。2005年底,新组建的台领导班子提出了以“节目立台、敬业兴台、人才强台”作为事业发展的工作方针,锐意改革,开拓创新,全台各项事业得到长足发展。在年底,实行了以频道为单元的频道制管理模式,即以频道为单位进行节目管理,经营核算,建立扁平化运行架构,确立“层次少,人员精,成本低,创收增”的目标。

目前贵州电视台拥有一个卫星频道(新闻综合频道)、6个地面频道(公共频道、电视剧频道、大众电影频道、时尚生活频道、科教健康频道、经济频道)、2个数字频道(天元围棋频道、摄影频道)等9个频道、一张《贵州广播电视报》和两个网站(台网站、内部培训网);日播出总量194.5小时;业务用房68010平方米,已建成全数字、全硬盘、全自动播出系统,拥有21个大小、功能各异的数字化演播室和录音室、2辆大型数字化转播车和9个各类非编网络,全台的数字化率已达到90%。到2007年10月,拥有各类员工1563人;固定资产近7亿元;自办栏目56个(自办栏目单次首播量为1972分钟45秒);贵州卫视覆盖人口达到6.099亿,覆盖55个国家和地区,居全国省级电视台第8位,成为全国主要的电视频道。6个地面频道已100%完成了全省各地、州(市)的覆盖。

2008年,依托不断扩大的全国覆盖规模,优秀的电视剧资源,各具特色的晚间自办栏目以及科学合理的编排策略,贵州卫视晚间黄金时段收视表现突出,传播价值实现跨越式增长。

电视剧剧场强化编排技巧,首播、独播、二轮剧重新编播组合,多集联播,剧场联动,利用晚间黄金时段在编排当中出新出彩,更强调剧场特色,并且把剧场品牌化。

剧场特色明显,类型化和错位编排相结合,整体和细节拾遗补缺。明确剧场品牌的市场定位后,可以满足不同层次的收视人群的不同喜好,从而引导观众在不同的剧场找到自己喜爱的电视剧。

通过电视剧系列编排有效提升各类电视剧的收视率,形成规模效应;制造全年播出亮点,提升剧场人气;满足受众特别需要。

延续2008年大剧首播年的成功运作,2009年贵州卫视继续推进“剧品牌”模式打造剧场价值,抢占收视先机。贵州电视台对首播剧严把质量关,以收视率为基准点进行购买;掌控产业链,直接参与电视剧的生产;强化编排,保持剧场稳定的收视率,培养观众的认知度和忠诚度,创建剧场的品牌。


Founded in 1968, Guizhou TV station, a well-known domestic TV media brand, which focuses on news and comprehensive programs and is committed to providing all kinds of information and video / audio online on demand and live broadcasting services, started broadcasting on July 1, 1968. In 1998, Guizhou TV station carried out personnel system reform and program production system reform according to the working idea of "relying on reform and development", which aroused strong repercussions in the industry and laid a foundation for the development of the cause. At the end of 2005, the newly established leading group of Taiwan put forward the work policy of "program based, dedicated and talent based" as the career development, determined to reform, develop and innovate, and all undertakings of the whole Taiwan have made great progress. At the end of the year, the channel system management mode with channel as the unit was implemented, that is, the program management and business accounting were carried out with channel as the unit, the flat operation structure was established, and the goal of "fewer levels, more personnel, lower cost and increased income" was established. At present, Guizhou TV station has nine channels, including one satellite channel (news integrated channel), six ground channels (public channel, TV drama channel, popular film channel, fashion and life channel, science and education health channel, economic channel), two digital channels (Tianyuan go channel, photography channel), one Guizhou radio and television newspaper and two websites (station website, internal training network); Japan The total broadcasting time is 194.5 hours; the business room is 68010 square meters, and a full digital, full hard disk and full-automatic broadcasting system has been built. It has 21 digital studios and recording rooms with different sizes and functions, 2 large-scale digital broadcasting vehicles and 9 various non compiled networks. The digital rate of the whole station has reached 90%. By October 2007, it had 1563 employees of all kinds, nearly 700 million yuan of fixed assets, 56 programs of its own (the first broadcast volume of its own program is 1972 minutes and 45 seconds), and the population of Guizhou satellite TV reached 609.9 million, covering 55 countries and regions, ranking the eighth among provincial TV stations in China, becoming the main TV channel in the country. Six ground channels have completed 100% coverage of all parts of the province, prefectures (cities). In 2008, relying on the expanding scale of national coverage, excellent TV series resources, distinctive evening programs and scientific and reasonable layout strategies, Guizhou satellite TV showed outstanding performance in the evening prime time viewing, and achieved a leap forward growth in communication value. The TV drama theater strengthens the arrangement skill, the first broadcast, the independent broadcast, the second round play reorganizes the broadcast combination, the multi episode joint broadcast, the theater linkage, uses the evening prime time to produce the new splendor in the arrangement, more emphasizes the theater characteristic, and the theater brand. The theater features obvious features, combining typology and dislocation arrangement, and the whole and details are supplemented. After defining the market orientation of the theater brand, it can meet the different preferences of different levels of audience, so as to guide the audience to find their favorite TV series in different theatres. Through the arrangement of TV series, the audience rating of all kinds of TV series is effectively improved to form a scale effect; the annual broadcast highlights are created to enhance the popularity of the theater; and the special needs of the audience are met. In 2009, Guizhou satellite TV continued to promote the "drama brand" model to create theater value and seize the audience opportunity. Guizhou TV station strictly controls the quality of the first broadcast drama and purchases it based on the audience rating; controls the industrial chain and directly participates in the production of the drama; strengthens the arrangement, maintains the stable audience rating of the theater, cultivates the audience's awareness and loyalty, and creates the brand of the theater.

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本页详细列出关于贵州卫视的品牌信息,含品牌所属公司介绍,贵州卫视所处行业的品牌地位及优势。
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