贵州卫视品牌怎么样 申请店铺

Founded in 1968, Guizhou TV station, a well-known domestic TV media brand, which focuses on news and comprehensive programs and is committed to providing all kinds of information and video / audio online on demand and live broadcasting services, started broadcasting on July 1, 1968. In 1998, Guizhou TV station carried out personnel system reform and program production system reform according to the working idea of "relying on reform and development", which aroused strong repercussions in the industry and laid a foundation for the development of the cause. At the end of 2005, the newly established leading group of Taiwan put forward the work policy of "program based, dedicated and talent based" as the career development, determined to reform, develop and innovate, and all undertakings of the whole Taiwan have made great progress. At the end of the year, the channel system management mode with channel as the unit was implemented, that is, the program management and business accounting were carried out with channel as the unit, the flat operation structure was established, and the goal of "fewer levels, more personnel, lower cost and increased income" was established. At present, Guizhou TV station has nine channels, including one satellite channel (news integrated channel), six ground channels (public channel, TV drama channel, popular film channel, fashion and life channel, science and education health channel, economic channel), two digital channels (Tianyuan go channel, photography channel), one Guizhou radio and television newspaper and two websites (station website, internal training network); Japan The total broadcasting time is 194.5 hours; the business room is 68010 square meters, and a full digital, full hard disk and full-automatic broadcasting system has been built. It has 21 digital studios and recording rooms with different sizes and functions, 2 large-scale digital broadcasting vehicles and 9 various non compiled networks. The digital rate of the whole station has reached 90%. By October 2007, it had 1563 employees of all kinds, nearly 700 million yuan of fixed assets, 56 programs of its own (the first broadcast volume of its own program is 1972 minutes and 45 seconds), and the population of Guizhou satellite TV reached 609.9 million, covering 55 countries and regions, ranking the eighth among provincial TV stations in China, becoming the main TV channel in the country. Six ground channels have completed 100% coverage of all parts of the province, prefectures (cities). In 2008, relying on the expanding scale of national coverage, excellent TV series resources, distinctive evening programs and scientific and reasonable layout strategies, Guizhou satellite TV showed outstanding performance in the evening prime time viewing, and achieved a leap forward growth in communication value. The TV drama theater strengthens the arrangement skill, the first broadcast, the independent broadcast, the second round play reorganizes the broadcast combination, the multi episode joint broadcast, the theater linkage, uses the evening prime time to produce the new splendor in the arrangement, more emphasizes the theater characteristic, and the theater brand. The theater features obvious features, combining typology and dislocation arrangement, and the whole and details are supplemented. After defining the market orientation of the theater brand, it can meet the different preferences of different levels of audience, so as to guide the audience to find their favorite TV series in different theatres. Through the arrangement of TV series, the audience rating of all kinds of TV series is effectively improved to form a scale effect; the annual broadcast highlights are created to enhance the popularity of the theater; and the special needs of the audience are met. In 2009, Guizhou satellite TV continued to promote the "drama brand" model to create theater value and seize the audience opportunity. Guizhou TV station strictly controls the quality of the first broadcast drama and purchases it based on the audience rating; controls the industrial chain and directly participates in the production of the drama; strengthens the arrangement, maintains the stable audience rating of the theater, cultivates the audience's awareness and loyalty, and creates the brand of the theater.

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