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Anhui Radio and television station, Anhui Satellite TV, also known as dolphin station, is one of the top ten TV media. It was founded in 1997. It is the pioneer of channel characteristic positioning in provincial satellite TV. It takes TV drama as its characteristic positioning and is known as "TV Huaijun". Anhui Satellite TV, an influential and powerful media in China, is a powerful media with important influence in China. Anhui Satellite TV has created the well-known "Anhui TV Phenomenon". People generally call Anhui TV media a loud name "TV Huaijun". On October 6, 1997, Anhui TV program (Anhui Satellite TV) was broadcast on the satellite, covering 54 countries and regions including Europe, Asia, Africa and Oceania through the "Asia 3" satellite. On the basis of the success of the operation strategy of the TV series, Anhui TV station has raised the sail of reform, built its own brand columns, large-scale activities and special programs, and improved its core competitiveness and comprehensive strength. In recent years, a number of featured programs, brand columns and large-scale activities have been launched and initiated, including Huangmei Opera, which is the first Chinese opera drama, a large-scale performance of "Jianghuai sentiment" dedicated to the society, the annual news character selection, the annual economic human and material selection, and the news brand column "help girls, help you", which serves the people's livelihood Purpose: the large-scale disaster relief performance of "go with love and build a home together", the Olympic special program of the same world, the Mid Autumn Festival Gala on both sides of the Taiwan Strait at this time in the end of the world, the large-scale Gala of "30 years of national opera ceremony and reverberation" and the special programs of "tide up Jianghuai" and "dialogue Jianghuai" commemorating the 30th anniversary of reform and opening-up, etc., have attracted wide attention from all walks of life and been influenced by the media The power has been greatly improved. New achievements have been made in the development of Anhui TV station. The new news editing and broadcasting hall is one of the digital editing and broadcasting platforms of the TV station. The TV broadcasting control room is a large-scale broadcasting and control platform of the TV station. The whole network invested 64 million yuan is a digital network platform with large scale, high networking degree and 315 editing and broadcasting stations of the national provincial TV stations. 14 Channel HD broadcasting introduced from abroad The 3600 square meter studio built is the largest TV studio in Asia. The development of Anhui TV station industry is diversified, forming a new industrial development pattern with TV advertising as the main body and the integration of traditional media and emerging media such as mobile TV, mobile TV, shopping TV, building TV, outdoor advertising, short message platform, film and television production, audio and video websites. Anhui TV station continues to innovate its management, implements six mechanisms including channel development planning, column program brand building mechanism, team building and talent training and selection mechanism, creates a good environment for development with one mind, strengthens the sustainable development of the media, and enhances the potential of media development.

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