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四川是中国酒的故乡。位于川南的泸州市自古就有“酒城”的美誉，酿酒历史自秦汉以来已有千年。泸州老窖是在明清36家古老酿酒作坊群的基础上发展起来的国有大型骨干酿酒企业。

“泸州老窖酒传统酿制技艺”作为川酒和我国浓香型白酒的唯一代表，于2006年5月入选首批“国家级非物质文化遗产名录”。至此，泸州老窖成为行业唯一拥有“双国宝”的企业。同时，拥有50年窖龄以上老窖池10086口——百年以上老窖池1619口，为全球最大规模的酿酒老窖池群落。泸州老窖以“让中国白酒的质量看得见”作为质量理念，在产品质量上永远精益求精，生产高品质的国窖1573、泸州老窖特曲、百年泸州老窖等产品。

公司实施“双品牌塑造，多品牌运作”的品牌战略，构建起五大战略单品的金字塔品牌结构：国窖1573定位为中国白酒超高端品牌是塔尖，百年泸州老窖窖龄酒、泸州老窖特曲定位为商务与宴会用酒第一品牌组成塔柱，泸州老窖头曲和二曲为大众市场覆盖的第一品牌构筑塔基，并积极拓展养生酒产品和预调酒产品，开展以消费者需求为主导的定制酒业务。

泸州老窖奉行“天地同酿，人间共生”的企业哲学，以“敬人敬业，创新卓越”为企业精神，与社会同行、与环境相依、与人类共存，追求“在中国灿烂名酒文化熏陶中，全人类共享幸福美满的生活”。

Sichuan is the hometown of Chinese wine. Luzhou, located in the south of Sichuan Province, has been known as the "wine city" since ancient times, with a history of thousands of years since the Qin and Han Dynasties. Luzhou Laojiao is a state-owned large-scale backbone liquor making enterprise developed on the basis of 36 ancient liquor making workshops in Ming and Qing Dynasties. As the only representative of Sichuan liquor and Luzhou flavor liquor in China, "Luzhou Laojiao liquor traditional brewing technology" was selected into the first batch of "national intangible cultural heritage list" in May 2006. So far, Luzhou Laojiao has become the only enterprise with "double national treasures" in the industry. At the same time, it has 10086 old cellars over 50 years old - 1619 old cellars over 100 years old, which is the largest wine cellar community in the world. Luzhou Laojiao takes "making the quality of Chinese liquor visible" as the quality concept, and always strives for perfection in product quality, producing high-quality products such as Guojiao 1573, Luzhou Laojiao Tequ, and Luzhou Laojiao for a century. The company implements the brand strategy of "double brand building, multi brand operation", and builds a pyramid brand structure of five strategic single products: Guojiao 1573 is positioned as the top brand of Chinese liquor, Luzhou Laojiao age liquor and Luzhou Laojiao Tequ are positioned as the first brands for business and banquet, Luzhou Laojiao head Qu and Erqu are the first brands covered by the mass market We will build a tower base, actively expand health wine products and pre mixed wine products, and develop customized wine business dominated by consumer demand. Luzhou Laojiao adheres to the corporate philosophy of "the world is brewed together, and the world is symbiotic". It takes "respect and dedication, innovation and excellence" as the corporate spirit, works with the society, environment and human beings, and pursues "in the Chinese splendid wine culture, all human beings share a happy and happy life".

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