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Wrangler是一个源于美国西部的品牌，与Levi's、Lee并列美国三大牛仔品牌，悠久的历史追溯到1904年，深受牛仔和牛仔竞技者的欢迎，超过80%以上的牛仔比赛冠军都选用Wrangler作为比赛服装！据说二战时候都是接美军军服的定单！到现代它仍粗犷中具有自信、传统经典中带有现代气息。

以展示Wrangler正宗的“专为牛仔而设计的牛仔裤”的精神。设计以“美国西部精神”为主要灵感，根据真正美国西部牛仔需要而设计，实际而不浮夸，充分展示美国西部牛仔的粗犷、豪迈而内敛的感觉。

1904年，BlueBellOverallCompany公司成立，推出了工作服形式的牛仔裤，并命名为"Wrangler"牌牛仔裤。1926年，BlueBell公司与工作服制造公司BigBenManufacturingCompany合并，这段时期Wrangler捷推出的产品主要以实用工作服为主。

由于认识到牛仔的特殊需要，BlueBell扩大了生产线，并致力于牛仔路线，创造了蓝牛仔裤的西部形象之典范。最早的Wrangler牛仔裤被称为11MW（Men`sWestern），主要以西部驯马比赛赛手（Rodeo）为形象标。Wrangler牛仔裤与Lee牛仔裤的最大区别就在于，Wrangler在后袋以"W"形明缉线取代了双拱式装饰明缉线。40年代初50年代末，BlueBell公司投入大量资金在好莱坞的有关西部的电影上作宣传，这使得Wrangler的知名度大大递增，还受到好莱坞驯马影片巨星RodeoBen的宠爱。50年代早期，Wrangler首次在电视节目上推出黑色丹尼衬衫与黑色牛仔裤。在这期间，Wrangler还开发出女装牛仔裤系列--"Jeanies"。60年代BlueBell推出了系列的牛仔用品如马鞍、马靴、牛仔帽等。1961年Wrangler分公司在布鲁塞尔（Brussels）成立，后来又陆续在比利时、德国、英国等地增设分销网络，使得Wrangler的西部牛仔形象成功登陆欧洲。1984年BlueBell公司逐渐转为私有化，在欧洲的分公司慢慢解体，直到1986年被VFCorporation捷公司所收购。

美国VF集团

威富集团于1899年创建于美国宾夕法尼亚州里丁市，至今已发展成为全球最大的成衣上市公司之一（NYSE：VFC），旗下有著名户外运动品牌-TheNorthFace，Vans和牛仔品牌-Lee,wrangler。年营业额超过70亿美元。在过往的100多年中，威富不断为消费者创造高品质高价值的品牌服装，并藉此取得长足的发展。威富旗下的牛仔系列，户外系列及专业服装在市场上处于领先地位，销售网络遍布各种渠道。

VF中国

1974年，威富集团在中国香港投资成立威富（亚洲）有限公司,业已成为VF集团全球四大采购中心之一。下设的广州代表处、上海代表处和青岛代表处，负责集团旗下各个服装、袋及鞋类品牌在中国地区有关质检、采购、贸易咨询等的业务联络。

1994年，威富集团在中国大陆成立其第一家全资公司——恒德利服装有限公司，并陆续在广州、上海及北京成立了分公司。迄今，恒德利服装有限公司拥有超过700名雇员，负责威富旗下牛仔品牌系列在中国的运营，包括生产、市场推广及销售，目前涉及的品牌有Lee和Wrangler。2006年，为加速对市场需求的应答，VF集团于成立恒德利服装有限公司顺德分厂，专门负责牛仔产品的洗水研发和各种类型的服装样板生产。

2007年，威富集团在深圳成立了威富服装（深圳）有限公司，并在广州、上海和北京设立了分公司。威富服装（深圳）有限公司发展迅速，目前在中国拥有超过300名雇员，她主要的业务范围包括威富旗下户外和极限运动品牌系列在中国大陆的运营，所运营的品牌包括：户外运动品牌TheNorthFace，极限运动品牌Vans，时尚箱包品牌Kipling。VF集团巨额投资在中国，并深信中国具有庞大的消费市场。集团将不断寻求商务机会，引领旗下的著名品牌进入中国市场。VF集团的在华业务正蓬勃发展，诚邀有志于服装行业的人士加入，与VF大家庭共同成长。

Wrangler is a brand originated from the western part of the United States. It ranks with Levi's and Lee as the three major American cowboy brands. With a long history dating back to 1904, Wrangler is very popular with cowboys and Rodeo competitors. More than 80% of the champion of the cowboy competition choose Wrangler as the competition clothing! It is said that during World War II, orders for US military uniforms were received! To modern times, it still has confidence in its ruggedness and modern flavor in its traditional classics. To show the spirit of Wrangler's authentic jeans designed for jeans. The design takes "American Western spirit" as the main inspiration, and is designed according to the needs of the real American Western cowboys. It is practical but not pompous, and fully demonstrates the rough, bold and introverted feeling of American Western cowboys. In 1904, bluebell overall company was founded, which launched jeans in the form of work clothes and named them "Wrangler" brand jeans. In 1926, bluebell merged with Big Ben manufacturing company, a clothing manufacturing company. During this period, Wrangler's products were mainly practical work clothes. Recognizing the special needs of jeans, bluebell has expanded its production line and devoted itself to the jeans route, creating a model of the western image of blue jeans. The earliest Wrangler jeans are called 11mw (men ` s Western), which are mainly marked by rodeo. The biggest difference between Wrangler jeans and Lee Jeans is that Wrangler replaced the double arch decoration with a "W" shape in the back pocket. In the early 1940s and the late 1950s, blue bell invested a lot of money to promote Hollywood films about the west, which greatly increased the popularity of Wrangler, and was also favored by Rodeo Ben, a Hollywood horse training movie star. In the early 1950s, Wrangler first introduced black denim shirts and black jeans on TV. During this period, Wrangler also developed the women's jeans series - "jeanies". In the 1960s, bluebell introduced a series of cowboy products, such as saddles, riding boots, cowboy hats, etc. In 1961, Wrangler branch was established in Brussels, and later set up distribution networks in Belgium, Germany, Britain and other places, making Wrangler's western cowboy image successfully landed in Europe. In 1984, bluebell was gradually privatized, and its European branch gradually disintegrated until it was acquired by VF Corporation in 1986. VF group, founded in reading, Pennsylvania, USA in 1899, has developed into one of the largest ready to wear listed companies in the world (NYSE: VFC). It has famous outdoor sports brands - the north face, vans and cowboy brands - Lee, Wrangler. The annual turnover is over 7 billion US dollars. In the past 100 years, Winfrey has continuously created high-quality and high-value brand clothing for consumers, and has made great progress. Weaver's cowboy series, outdoor series and professional clothing are in the leading position in the market, and the sales network covers all kinds of channels. VF China in 1974, Winfrey Group invested and established Winfrey (Asia) Co., Ltd. in Hong Kong, China, which has become one of the four procurement centers of VF group in the world. The Guangzhou Representative Office, Shanghai Representative Office and Qingdao Representative Office are responsible for the business liaison of various clothing, bags and footwear brands of the group in China with respect to quality inspection, procurement, trade consultation, etc. In 1994, Winfrey group established its first wholly-owned company, Hengdeli Clothing Co., Ltd. in mainland China, and successively established branches in Guangzhou, Shanghai and Beijing. To date, Hengdeli Garment Co., Ltd. has more than 700 employees, who are responsible for the operation of weaver's jeans brand series in China, including production, marketing and sales. Currently, the brands involved include Lee and Wrangler. In 2006, in order to speed up the response to market demand, VF group established Shunde Branch of Hengdeli Clothing Co., Ltd., which specializes in the research and development of washing water for jeans products and the production of various types of clothing samples. In 2007, Weaver group established Weaver clothing (Shenzhen) Co., Ltd. in Shenzhen, and set up branches in Guangzhou, Shanghai and Beijing. Winfrey clothing (Shenzhen) Co., Ltd. has developed rapidly. At present, it has more than 300 employees in China. Its main business scope includes the operation of Winfrey's outdoor and extreme sports brand series in mainland China. The brands it operates include: the north face, vans, and Kipling. VF group invests heavily in China and believes that China has a huge consumer market. The group will continue to seek business opportunities and lead its famous brands into the Chinese market. VF group's business in China is booming. We sincerely invite people who are interested in the clothing industry to join us and grow together with VF family.

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