奥地利红牛RedBull品牌怎么样申请店铺

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奥地利红牛RedBull在运动饮料行业中的票数：1035 更新时间：2026-01-13

奥地利红牛RedBull是哪个国家的品牌？「奥地利红牛RedBull」是瑞步饮料贸易(上海)有限公司旗下著名品牌。该品牌发源于上海市，由创始人THEIERL RUDOLF在2009-12-30期间创立，经过多年的不懈努力和高速发展，现已成为行业的标杆品牌。

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20世纪80年代，迪特里希·马特西茨受到来自远东地区功能性饮料的灵感启发，创建了奥地利红牛公司。他研发了红牛能量饮料的配方，并为红牛发展出了独一无二的市场营销理念。1987年4月1日，红牛能量饮料首次在澳大利亚（奥地利）国内市场开售。这一次，并不只是一款全新产品的发售，还是一种全新的产品理念的诞生。如今，红牛已在171个国家和地区有售，迄今为止总销售量已超过620亿罐。

到2016年底，奥地利红牛公司在171个国家和地区雇用了11865名员工——而相比2015年底，当时公司在169个国家和地区拥有10997名员工。

2016年，红牛在全球售出60.62亿罐，与销量已经十分成功的2015年相比，仍有1.8%的增长。公司营业额首次超过六十亿欧元，从2015年的59.03亿欧元增长到2016年的60.29亿欧元。这些正面数字背后主要的原因来自于各个市场显著的销量增长：智利（+28%）、斯堪的纳维亚（+13%）、波兰（+13%）、荷兰（+12%）还有南非（10%），同时还有高效的成本管理和持续不断的品牌投资。

在后期拓展方面，红牛主要把目标放在西欧和美国的核心市场以及远东的成长市场，同时也会继续专注于红牛各种版本在全球市场的拓展工作。

In the 1980s, Dietrich mattitz was inspired by functional drinks from the Far East and founded the Red Bull company of Austria. He developed the formula of Red Bull energy drink and developed a unique marketing concept for Red Bull. On April 1, 1987, Red Bull energy drink was first sold in the domestic market of Australia (Austria). This time, it's not just the sale of a new product, but also the birth of a new product concept. Today, Red Bull has been sold in 171 countries and regions, with a total sales volume of over 62 billion cans so far. By the end of 2016, Red Bull Austria had 11865 employees in 171 countries and regions - compared with 10997 employees in 169 countries and regions at the end of 2015. In 2016, Red Bull sold 6.062 billion cans globally, an increase of 1.8% compared with 2015, when sales volume has been very successful. The turnover of the company exceeded 6 billion euros for the first time, from 5.903 billion euros in 2015 to 6.029 billion euros in 2016. The main reasons behind these positive figures are significant sales growth in various markets: Chile (+ 28%), Scandinavia (+ 13%), Poland (+ 13%), the Netherlands (+ 12%) and South Africa (10%), as well as efficient cost management and continuous brand investment. In terms of later development, Red Bull mainly focuses on the core markets in Western Europe and the United States and the growth markets in the Far East, and will continue to focus on the development of various versions of red bull in the global market.

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