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作为达利集团的重点项目，乐虎在推广力度上空前猛烈。乐虎在遍布全国的生产基地同时生产、同步上市，实现短时间内将产品陈列到终端货架上。集团为乐虎配备最优质的营销团队，充分发挥集团多年经营建立下的成熟市场经验和强大渠道优势，在上市之初就成“扑面”之势。在终端销售上，乐虎将在商品陈列、品牌生动化建设、产品体验等多方面力求做到引人注目，以吸引消费者注意，并完成购买。

结合体育赛事，联动体育营销。乐虎与CBA的强势合作，为乐虎品牌注入了运动基因，一方面CBA众多篮球明星助力为乐虎造势；另一方面，作为年轻人群普及度极高的篮球运动，受到年轻人群的高度关注，与目标消费群高度吻合，准确、高效。乐虎品牌今后还将与CBA展开更多形式的合作，并围绕篮球运动展开一系列的线上线下宣传活动。打造乐虎健康、积极向上、富有活力的品牌形象。

达利集团1989年9月创办了第一家生产厂，开始了励志和自强不息的创业历程，把企业逐步做大。1998年跨出省界，在成都开办第一家分公司，自此，达利集团从历史文化名城泉州出发，踏实而又坚定地向全国迈进，陆续在全国各地投资建厂，进入了发展的快车道。目前拥有福建达利食品集团有限公司、成都达利食品有限公司、济南达利食品有限公司、湖北达利食品有限公司、吉林达利食品有限公司、甘肃达利食品有限公司、马鞍山达利食品有限公司、山西达利食品有限公司、云南达利食品有限公司、河南达利食品有限公司、广东达利食品有限公司、南昌达利食品有限公司、江苏达利食品有限公司、陕西达利食品有限公司、河北达利食品有限公司、沈阳达利食品有限公司、泉州嘉禾食品有限公司、惠安达利包装有限公司、厦门达利商贸有限公司等19家公司、29个食品、饮料生产基地，总占地面积7000多亩，总建筑面积260多万平方米，员工总数（包括中高级管理人才、各类技术人员）39000多名，年产值超百亿，是全国最大的全独资民族品牌食品生产龙头企业。

达利集团历来重视研发创新，采取自主创新和引进技术相结合的办法引领潮流。目前拥有领先技术的自动化高产率的各类产品生产线500多条，其中休闲食品生产线400多条、国际标准化PET冷罐装饮料生产线、PET热罐装饮料生产线、三片罐生产线、瓶桶装饮用水生产线计有100多条。

同时，十分注重科研队伍建设和新产品研发，成立了技术开发中心，每年投入年销售额的3.5%用于新产品的开发以及生产设备的技术改造，并与国内外众多食品、饮料研发机构有着广泛深入的合作，形成强大的技术实力，奠定了雄厚的行业基础。正是凭借强大的研发能力和综合实力，以及卓越的产品品质，确保了每一项新产品都取得巨大成功。集团拥有的“达利园”糕点类、“好吃点”饼干类、“可比克”薯片类三大品牌500多个品种产品，已被公认为休闲食品的领导品牌。2007年，集团全面推出“和其正”凉茶、“达利园-优先乳”蛋白饮料、“青梅饮料”八大品类、二十多个品种的饮料产品，品类之全、品种之多，在国内饮料界绝无仅有。通过全国6000多个经销商和90000多个销售网点畅销国内三十一个省、市、自治区的每个角落，终端渠道占有率超过85%，并出口韩国、日本、菲律宾、马来西亚等国家。稳定的营销网络，不仅赢得了市场，带来了效益，更获得国内外消费者的青睐和业界的肯定。

作为第十一届全国人大代表的许世辉董事长长期在企业中倡导“达和谐、利众生”核心理念，在企业做大做强的同时，始终牢记民族企业的社会责任，积极参加各项慈善公益光彩事业：2003年捐资1200万元人民币修建惠安县老年人活动中心；2006年捐资500万元用于甘肃武威市凉州区教育卫生事业；2007年向第六届农运会捐献500万元；2008年为四川灾区捐赠款物1035万元，同时出资1.6亿元分别成立了“泉州市达利慈善基金”、“惠安县达利慈善基金”、“达利集团许世辉武威教育基金”、“达利集团许世辉德惠教育基金”、“达利集团许世辉汉川教育基金”；2010年起每年春节出资上千万元，慰问家乡65岁以上无固定收入的老年人；2010年2、3月间西南旱灾及4月玉树发生地震后，在第一时间向灾区捐送食品和饮料800吨；2011年元旦成立了惠安县历来最大的1个亿“达利集团许世辉惠安教育基金”。目前累计各项慈善公益事业捐赠金额达3.3个多亿。

As a key project of Dali group, Lehu is fierce before the promotion. Lehu products are produced and listed simultaneously in the production bases all over the country, so as to display the products on the terminal shelves in a short time. The group is equipped with the best quality marketing team for Lehu, giving full play to the mature market experience and strong channel advantages established by the group's operation for many years, which has become a "face-to-face" trend at the beginning of listing. In terms of terminal sales, Lehu will strive to be eye-catching in commodity display, brand vivid construction, product experience and other aspects to attract consumers' attention and complete the purchase. Combined with sports events, linkage sports marketing. The strong cooperation between Lehu and CBA has injected sports gene into the brand of Lehu. On the one hand, many basketball stars in CBA have helped to build momentum for Lehu; on the other hand, as a basketball sport with high popularity among young people, it has attracted the high attention of young people, highly consistent with the target consumer group, accurate and efficient. In the future, Lehu brand will cooperate with CBA in more forms, and launch a series of online and offline publicity activities around basketball. Build a healthy, positive and energetic brand image of Lehu. Dali group set up its first production plant in September 1989, and started a self-motivated and self-improvement business process, gradually expanding the enterprise. In 1998, Dali group crossed the provincial boundary and opened its first branch in Chengdu. Since then, starting from Quanzhou, a famous historical and cultural city, Dali group has made steady and firm progress to the whole country, successively invested and built factories all over the country and entered the fast lane of development. At present, it has Fujian Dali Food Group Co., Ltd., Chengdu Dali Food Co., Ltd., Jinan Dali Food Co., Ltd., Hubei Dali Food Co., Ltd., Jilin Dali Food Co., Ltd., Gansu Dali Food Co., Ltd., Maanshan Dali Food Co., Ltd., shanxidali Food Co., Ltd., Yunnan Dali food Co., Ltd., Henan Dali Food Co., Ltd 19 companies and 29 food and beverage production bases including Guangdong Dali Food Co., Ltd., Nanchang Dali Food Co., Ltd., Jiangsu Dali Food Co., Ltd., Shaanxi Dali Food Co., Ltd., Hebei Dali Food Co., Ltd., Shenyang Dali Food Co., Ltd., Quanzhou Jiahe Food Co., Ltd., Hui'an Dali Packaging Co., Ltd., Xiamen Dali Trading Co., Ltd, With a total area of more than 7000 mu, a total construction area of more than 2.6 million square meters, a total number of employees (including middle and senior management personnel and various technical personnel) of more than 39000, and an annual output value of more than 10 billion, it is the largest wholly-owned national brand food production leading enterprise in China. Dali group has always attached great importance to R & D and innovation, and adopted a combination of independent innovation and introduction of technology to lead the trend. At present, there are more than 500 automatic and high-yield production lines of various products, including more than 400 leisure food production lines, more than 100 international standardized pet cold canned beverage production lines, pet hot canned beverage production lines, three piece can production lines and bottle bottled drinking water production lines. At the same time, it attaches great importance to the construction of scientific research team and the research and development of new products. It has established a technology development center, which invests 3.5% of annual sales to the development of new products and the technical transformation of production equipment. It has extensive and in-depth cooperation with many domestic and foreign food and beverage research and development institutions, forming a strong technical strength and laying a solid industry foundation. It is with strong R & D capabilities and comprehensive strength, as well as excellent product quality, that every new product has achieved great success. The group has more than 500 varieties of products of three major brands of "Daliyuan" pastry, "yummy" biscuit and "kebic" chips, which have been recognized as the leading brand of leisure food. In 2007, the group comprehensively launched eight categories and more than 20 varieties of beverage products, including "Heqizheng" herbal tea, "Daliyuan priority milk" protein beverage, "green plum beverage", which is unique in the domestic beverage industry. Through more than 6000 distributors and 90000 sales outlets in China, the products are sold well in every corner of 31 provinces, cities and autonomous regions. The terminal channel accounts for more than 85%, and they are exported to South Korea, Japan, the Philippines, Malaysia and other countries. Stable marketing network, not only won the market, brought benefits, but also won the favor of domestic and foreign consumers and the affirmation of the industry. As the representative of the 11th National People's Congress, chairman Xu Shihui has long advocated the core concept of "reaching harmony and benefiting all living beings" in the enterprise. While making the enterprise bigger and stronger, he has always kept in mind the social responsibility of national enterprises and actively participated in various charitable and public welfare undertakings. In 2003, he donated 12 million yuan to build Huian elderly activity center; in 2006, he donated 5 million yuan to Gansu Province In 2007, he donated 5 million yuan to the Sixth Agricultural games; in 2008, he donated 10.35 million yuan to Sichuan disaster area, and at the same time, he invested 160 million yuan to set up "Quanzhou Dali charity fund", "Hui'an Dali charity fund", "Dali group xushihui Wuwei Education Fund", "Dali group xushihui Dehui Education Fund", "Dali group Dali group Group Xu Shihui Hanchuan Education Fund; since 2010, the group has invested tens of millions of yuan every year in the Spring Festival to visit the elderly aged over 65 years old in their hometown without fixed income; in February and March 2010, after the Southwest drought and the Yushu earthquake in April, 800 tons of food and drink were donated to the disaster area in the first time; in New Year's Day 2011, the largest 100 million "Dali group Xu Shihui Huian Education Fund" was established in Huian County. At present, the total donation amount of various charitable and public welfare undertakings has reached more than 330 million.

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