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根植于中国，绽放在华夏复兴的春天，周大生自上世纪90年代以来，在中国大力开展钻石首饰及其他珠宝饰品零售连锁业务，开始了品牌传奇的新篇章。

自成立以来，周大生一直坚定不移地致力于钻石文化的推广和传播，不遗余力地实施品牌价值的全方位提升。这期间，中国珠宝业也完成了从数量扩张、粗放经营向注重质量、打造品牌的转变，以周大生为代表的优秀珠宝品牌全面地完善自身的运营服务管理体系，成为行业发展的中坚力量。

凭借深厚的品牌形象沉淀、成熟的连锁赢利模式、完善的连锁经销运营系统、全面的培训督导体系、完备的物流配送管理、优质的客户服务、卓越的产品品质、领先的产品设计开发理念、强大的资源优化整合能力，周大生实现了以产品为核心的企业第一生命力到以特色服务为核心的第二生命力的飞跃！秉承“真诚服务、卓越创新”的经营理念，坚持随伟大祖国一起腾飞的“飞龙战略”，周大生人以卓越的智慧和高远的志气诠释着以消费者为导向的宗旨，将连锁专卖经营发挥得淋漓尽致，博得了市场消费者的信赖。

精心和努力得到了回报，连锁专卖事业蓬勃发展，呈现出强劲的发展态势。至目前为止，拥有40个区域运营管理机构，营销网络覆盖全国32个省、市、自治区、直辖市的300多个大中城市，连锁店/柜将阔步迈向2000家，并获得国家相关部门和社会各界的高度评价，享有极高知名度和美誉度，驰名保护、中国产品质量电子监管网首批入网百家名优企业、创建中国珠宝品牌龙头企业、2011中国500最具价值品牌、2011CCTV中国年度品牌、安永中国最具潜力企业等诸多殊荣等荣誉，是周大生人丰满的商业智慧和勤奋实干的真实见证。董事长周宗文因其卓越贡献获评“深圳经济特区30年杰出贡献企业和行业领军人物”称号，成为业内外公认的行业领军人物。

未来周大生将以“坚持爱心、诚信、责任、奋进”的核心价值观，真诚服务，卓越创新，为顾客奉献美丽，传送爱心，为股东、员工谋利造福，与合作伙伴互利双赢，缔造传世品牌，开创珠宝盛世，光耀华夏，与龙同飞。

Rooted in China and blooming in the spring of China's rejuvenation, Zhou Dasheng has vigorously carried out diamond jewelry and other jewelry retail chain businesses in China since the 1990s, starting a new chapter of brand legend. Since its establishment, Zhou has been firmly committed to the promotion and dissemination of diamond culture, and spare no effort to implement the all-round promotion of brand value. During this period, China's jewelry industry has also completed the transformation from quantitative expansion and extensive operation to focusing on quality and brand building. The excellent jewelry brands represented by Zhou Dasheng have comprehensively improved their own operation and service management system and become the backbone of industry development. With its profound brand image, mature chain profit model, perfect chain distribution operation system, comprehensive training and supervision system, complete logistics and distribution management, high-quality customer service, excellent product quality, leading product design and development concept, and strong resource optimization and integration ability, Zhou Dasheng has realized the first vitality of the enterprise with products as the core Characteristic service as the core of the second vitality leap! Adhering to the business philosophy of "sincere service, excellent innovation" and the "flying dragon strategy" of taking off with the great motherland, Zhou Dasheng's people, with outstanding wisdom and lofty ambition, interpret the purpose of consumer oriented, give full play to the chain monopoly operation and win the trust of market consumers. Careful and hard work has been rewarded, chain monopoly business is booming, showing a strong trend of development. Up to now, it has 40 regional operation and management institutions, marketing network covers more than 300 large and medium-sized cities in 32 provinces, cities, autonomous regions and municipalities directly under the central government, and chain stores / cabinets will stride forward to 2000, which are highly praised by relevant departments of the state and all sectors of the society, enjoying high popularity and reputation. It is well-known for protection, and the first batch of China's product quality electronic supervision network has entered the network of 100 Excellent enterprise, the establishment of China's leading jewelry brand enterprise, 2011 China's 500 most valuable brand, 2011cctv China's annual brand, Ernst & Young China's most potential enterprise and many other honors are the true witness of Zhou Dasheng's full business wisdom and hard work. Zhou Zongwen, chairman of the board of directors, was awarded the title of "30-year outstanding contribution enterprise and industry leader of Shenzhen Special Economic Zone" for his outstanding contribution and became recognized industry leader both inside and outside the industry. In the future, with the core values of "adhering to love, integrity, responsibility and striving", Zhou Dasheng will provide sincere service, outstanding innovation, dedicate beauty to customers, transmit love, seek profits and benefits for shareholders and employees, mutually benefit and win-win with partners, create a legendary brand, create a jewelry world, shine in China, and fly with the dragon.

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