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Famous shopping website brand, a large-scale B2C e-commerce platform focusing on the operation of boutique fashion department stores, with exclusive authorization of Lancome, golia and other luxury brands, yintai.com, a large-scale shopping network specializing in the operation of boutique fashion department stores at 11 o'clock every day, is a large-scale B2C e-commerce platform focusing on the operation of boutique fashion department stores, which is controlled by Yintai department stores, a listed company of Hong Kong stock exchange. With the dream of "delivering new life aesthetics for 1.3 billion Chinese", yintai.com focuses on making Chinese fashion consumers enjoy the life quality and shopping experience of fashion, brand, quality and price, and become an excellent shopping website of boutique fashion department stores in China. Background China Yintai Investment Co., Ltd. (hereinafter referred to as "Yintai group") is a national investment group with its headquarters in Beijing. Yintai group's business involves three main businesses: retail development, real estate development and operation, and financial investment. It holds and shares in a number of domestic and foreign listed companies and more than 100 subordinate enterprises. Yintai department store (Group) Co., Ltd. is a national large-scale department store chain group invested by China Yintai group, which is mainly engaged in department store retail business. It was issued globally on March 20, 2007 and successfully listed on the Hong Kong Stock Exchange (1833. HK). At present, Yintai department store (Group) is operating and preparing more than 30 large department stores and shopping centers, with stores all over the business centers in Beijing, Wuhan, Xi'an, Hangzhou, Ningbo, Wenzhou, Jinhua, Yiwu and other cities. It has established strategic cooperation with more than 300 international and domestic brands, and has formed a national department store chain group. The real estate invested by Yintai group is a domestic company with experience in the development and operation of urban complex products. It has developed and operated more than ten landmark buildings, such as Beijing Yintai Center and Shanghai Xintiandi Hyatt Regency. Yintai group is also actively involved in the development of charity in China, and is the director unit of China Aiyou charity fund and Nature Protection Association.

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