高迪酒业GAUDI品牌怎么样 申请店铺
西班牙目前是世界上种植葡萄面积非常大的一个国家,葡萄酒产量居世界前列,有很多质量非常优良的葡萄酒,但是它不像法国葡萄酒被世人投注了大量的目光。
于是,抱着一种推广西班牙红酒文化的心愿,由西班牙企业美丽华集团、西班牙亚玛特公司,以及意大利吉利集团,在中国独资创建了高迪酒业有限公司(Bodegas De Gaudi)。
“高迪”取之设计了西班牙巴塞罗圣家族教堂的现代建筑大师和艺术家安东尼奥·高迪先生之名,代表了西班牙文化之精髓。“高迪”专注于将西班牙非常好的红酒推广到中国大陆地区,通过传播西班牙红酒文化的同时,让中国大陆的消费者可以品尝到优良的西班牙红酒。
“高迪”在西班牙设立了拥有众多专业品酒师资格人员组成的采购中心,走访了上千家的酒庄,经过不断地品尝和挑选,精选出几百款适合中国人口味和拥有极高美誉度,以及在世界大奖赛得过金奖的红酒引入中国,其中包括了在世界上享有很高声誉的西班牙四大名庄之一JUAN GIL酒庄。JUAN GIL酒庄在西班牙的地位如同拥有“拉菲”名酒的罗斯柴尔德酒庄在法国的地位,酒庄非常认同“高迪”的经营理念和在中国推广西班牙红酒文化的决心,才将JUAN GIL系列红酒的中国代理权授予“高迪”。
“高迪”定位于拥有一定的文化修养和对生活讲究和有品位的客户群体,通过采用专卖店连锁加盟的形式在大陆地区进行推广。“高迪”对每一位加盟商都经过严格的筛选,力图使“高迪”出品的每款酒都得到品质的保障。虽然“高迪”创建的时间非常短,但投资人除了有雄厚的资金基础,还在中西两国间都拥有很好的人脉资源,跟西班牙几百年历史的酒庄具有密切的关系,加上熟悉中国的酒业市场,同时拥有一支有朝气、刻苦耐劳和精通市场运营的团队,在短短的一年时间里在全国范围内发展了12家连锁加盟店,36家经销商。
At present, Spain is a country with a large area of grape planting in the world. Its wine production ranks the top in the world, and there are many wines with very good quality. However, unlike French wine, it has been given a lot of attention by the world. Therefore, with a desire to promote the culture of Spanish red wine, the Spanish enterprises Meihua group, Spanish yamat company and Italian Geely Group established bodegas degaudi in China. "Gaudi" takes the name of Antonio Gaudi, the modern architect and artist who designed the Church of the San family in Barcelona, Spain, and represents the essence of Spanish culture. "Gaudi" focuses on promoting the very good Spanish red wine to the mainland of China. While spreading the Spanish red wine culture, the Chinese consumers can taste the excellent Spanish red wine. "Gaudi" has set up a purchasing center in Spain, which is composed of many professional wine tasters, and visited thousands of wineries. After continuous tasting and selection, hundreds of wines suitable for Chinese taste and with high reputation have been selected and introduced into China, including the four famous Spanish wines with high reputation in the world Juangil winery, one of the famous wineries. Juangil winery's position in Spain is similar to that of Rothschild winery with "Lafite" famous wine in France. The winery fully agrees with the business philosophy of "Gaudi" and the determination to promote the Spanish red wine culture in China, so it grants the Chinese agency right of juangil series red wine to "Gaudi". "Gaodi" is positioned as a customer group with a certain degree of cultural accomplishment and a high standard of life. It is promoted in the mainland by adopting the form of franchise stores. "Gaudi" has passed strict screening for each franchisee, trying to ensure the quality of each liquor produced by "Gaudi". Although "Gaudi" was founded in a very short time, the investors not only have a strong capital base, but also have good contact resources between China and the West. They have a close relationship with wineries with hundreds of years of history in Spain. In addition, they are familiar with the Chinese wine market. At the same time, they have a vigorous, hardworking and proficient team in market operation. In a short period of one year, they are in the 12 chain stores and 36 distributors have been developed in China.
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