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At present, Spain is a country with a large area of grape planting in the world. Its wine production ranks the top in the world, and there are many wines with very good quality. However, unlike French wine, it has been given a lot of attention by the world. Therefore, with a desire to promote the culture of Spanish red wine, the Spanish enterprises Meihua group, Spanish yamat company and Italian Geely Group established bodegas degaudi in China. "Gaudi" takes the name of Antonio Gaudi, the modern architect and artist who designed the Church of the San family in Barcelona, Spain, and represents the essence of Spanish culture. "Gaudi" focuses on promoting the very good Spanish red wine to the mainland of China. While spreading the Spanish red wine culture, the Chinese consumers can taste the excellent Spanish red wine. "Gaudi" has set up a purchasing center in Spain, which is composed of many professional wine tasters, and visited thousands of wineries. After continuous tasting and selection, hundreds of wines suitable for Chinese taste and with high reputation have been selected and introduced into China, including the four famous Spanish wines with high reputation in the world Juangil winery, one of the famous wineries. Juangil winery's position in Spain is similar to that of Rothschild winery with "Lafite" famous wine in France. The winery fully agrees with the business philosophy of "Gaudi" and the determination to promote the Spanish red wine culture in China, so it grants the Chinese agency right of juangil series red wine to "Gaudi". "Gaodi" is positioned as a customer group with a certain degree of cultural accomplishment and a high standard of life. It is promoted in the mainland by adopting the form of franchise stores. "Gaudi" has passed strict screening for each franchisee, trying to ensure the quality of each liquor produced by "Gaudi". Although "Gaudi" was founded in a very short time, the investors not only have a strong capital base, but also have good contact resources between China and the West. They have a close relationship with wineries with hundreds of years of history in Spain. In addition, they are familiar with the Chinese wine market. At the same time, they have a vigorous, hardworking and proficient team in market operation. In a short period of one year, they are in the 12 chain stores and 36 distributors have been developed in China.

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