玉泉品牌怎么样 申请店铺

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1959年，由国家商业部投资、黑龙江省政府组织下，“黑龙江省玉泉酒厂”正式成立。酒厂位于黑龙江省阿城市玉泉镇，占地面积15万平方米，是国家二级企业，省级文明单位标兵，东北白酒行业的龙头，省内最大的白酒厂家。

好酒必有佳泉。玉泉镇是中国蒸馏酒发源地之一。早在850多年前，道教太一道创始人萧抱珍为报皇恩，将太一道制取药露的秘籍蒸馏法传给金皇室。金熙宗赦令在京郊玉泉建立皇家御酒坊，取当地玉泉水用蒸馏法酿制御酒，中国北方最早的蒸馏酒由此在玉泉诞生。自此以后，玉泉便酒坊林立，闻名天下而近千年不断。

酒厂建立后，在继承和发扬金代酿酒技术基础上，不断改革创新酿造工艺。1975年，全国白酒泰斗周恒刚领导的全国白酒技术精英专家小组，历经一年的苦心研制，首创出既有酱香、浓香型风味，又有地方特点的兼香型玉泉方瓶，成为当时中国第五大白酒香型。2002年9月，酒厂由国营企业改制为民营股份制，更名为“黑龙江玉泉酒业有限公司”。通过不断学习行业先进经验，坚决实施名酒经营战略，调整产品结构，强化市场拓展，5年来，酒厂主要经济指标以年均30%的速度增长，累计完成税收近亿元。核心产品“玉泉方瓶”屡获殊荣，捷报频传。

玉泉在取得突破性的同时，也发现了自身在人才、战略和渠道上存在的瓶颈。本着合作双赢，共同发展的出发点，2008年6月，华泽集团旗下金六福投资正式并购了“黑龙江省玉泉酒业有限公司”。

并购后，集团将致力于将玉泉继续做强，在省内各个市场建立品牌及销售优势，确保并扩大省内领先优势，稳步拓展省外市场，力争成为东北三省第一品牌。计划在五年内，通过近亿元的固定资产投资和改造，形成以玉泉酒业为核心的，集农业开发与工业旅游为一体的大型循环经济企业。依托于集团强大的品牌管理能力、业务实体及市场运作经验，通过发掘产品自身价值、注入资金、加强品牌建设、拓展销售网络、健全管理制度、提升管理水平、引进尖端技术、输入先进文化等全方位举措，玉泉酒业将进入崭新的黄金发展期。

所获荣誉：

2002年，玉泉方瓶酒被中国轻工业联合会、国家标准研究中心定为“中国浓酱兼香型代表酒”，从而与茅台、五粮液等名酒并列为白酒的香型代表酒。

2004年，在中国酿酒工业协会举办酒类大赛上玉泉方瓶酒被评为兼香型白酒总分第一名。

2005年6月，玉泉方瓶被评为“中华老字号”名优特产品。

2007年8月，玉泉酒获“国家地理标志保护产品”为国内9家白酒行业得此企业之一。

2008年，玉泉酒被认定为“中国驰名商标”。

In 1959, under the investment of the Ministry of Commerce and the organization of Heilongjiang provincial government, "Heilongjiang Yuquan distillery" was officially established. Located in Yuquan Town, Acheng City, Heilongjiang Province, the winery covers an area of 150000 square meters. It is a national second-class enterprise, a model of provincial civilized unit, the leader of northeast liquor industry and the largest liquor manufacturer in the province. A good wine has a good spring. Yuquan town is one of the birthplaces of distilled wine in China. As early as 850 years ago, Xiao Baozhen, the founder of Taiyi Taoism, handed down the secret distillation method of Taiyi medicine dew to the Jin royal family. In Yuquan, the suburb of Beijing, Emperor Xizong granted an amnesty to set up a royal royal royal distillery to make Yujiu from local Yuquan water by distillation. The earliest distilled liquor in northern China was born in Yuquan. Since then, Yuquan has been famous around the world for thousands of years. After the establishment of the winery, it continued to reform and innovate the brewing technology on the basis of inheriting and developing the brewing technology of Jin Dynasty. In 1975, the national liquor technology elite expert group led by Zhou Henggang, the national liquor leader, after a year of painstaking research and development, pioneered the Yuquan square bottle with both soy sauce flavor, strong flavor and local characteristics, becoming the fifth largest liquor flavor in China at that time. In September 2002, the winery was transformed from a state-owned enterprise into a private joint-stock system, renamed "Heilongjiang Yuquan liquor industry Co., Ltd.". In the past five years, the main economic indicators of the winery have been increasing at an average annual rate of 30%, and the accumulated tax revenue has reached nearly 100 million yuan. The core product "Yuquan square bottle" has won many awards and received frequent reports. While making a breakthrough, Yuquan also found its own bottleneck in talent, strategy and channel. In line with the starting point of win-win cooperation and common development, in June 2008, Jinliufu investment under Huaze group formally acquired "Heilongjiang Yuquan liquor industry Co., Ltd.". After the merger and acquisition, the group will continue to strengthen Yuquan, establish brand and sales advantages in various markets in the province, ensure and expand the leading advantages in the province, steadily expand the market outside the province, and strive to become the first brand in the three northeastern provinces. It is planned to form a large-scale circular economy enterprise with Yuquan liquor industry as the core and integrating agricultural development and industrial tourism through nearly 100 million yuan of fixed asset investment and transformation in five years. Relying on the group's strong brand management ability, business entity and market operation experience, Yuquan liquor industry will enter a new golden development period by exploring the product's own value, injecting capital, strengthening brand construction, expanding sales network, improving management system, improving management level, introducing advanced technology, importing advanced culture and other all-round measures. Honors: in 2002, Yuquan Fangping liquor was designated as "China thick sauce and flavor representative liquor" by China Light Industry Federation and national standards research center, which was listed as the flavor representative liquor of liquor with Maotai, Wuliangye and other famous liquor. In 2004, Yuquan Fangping liquor was ranked first in the liquor competition held by China Liquor Industry Association. In June 2005, Yuquan square bottle was rated as a famous and special product of "China time honored brand". In August 2007, Yuquan liquor was awarded "National Geographic Indication Protection Product" as one of the nine liquor enterprises in China. In 2008, Yuquan liquor was recognized as "China's famous trademark".

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