21世纪英文报品牌怎么样 申请店铺
1.网站:21英语网
21英语网(www.i21st.cn)是中国日报社21世纪英文报系的官方网站,是国内英语学习界享有极高声望的媒体网络平台。自2001年创办以来,网站推出了基于纸媒、超越平面的互联网服务,目前注册用户接近80万。用户可以对报系多年的平面内容进行图文智能检索,同时,网站也提供更丰富的双语新闻、口语演讲、听力材料,翻译帮助等。此外,我们还举办一年一度的基于网站平台的21世纪杯全国英语演讲比赛互联网海选活动,每年都吸引数万名大中小学生网上参赛。网站每周向用户以Email的形式发送英语学习电子杂志“21英语直达”,精选网站及报纸的优秀内容推送给所有注册用户,深受欢迎。该EDM产品可以嵌入图片、文字和音频等广告形式。
2.社交媒体:21世纪英文报官方微博 21世纪英文报官方微信
近几年来中国的社交媒体进入发展阶段,形成了中国特色的微博传播现象。微博传播速度快、传播碎片化、互动性强的特点为媒体的发展带来了新的机遇,。21世纪英文报新浪官方微博和腾讯官方微博。每周7*24小时不间断发布英语学习内容,栏目丰富多样,包括“晨光新语”、“英文道晚安”、“微报道”、“译翻天”、“单词卡片”、“英语听力”、“名人演讲”等,内容类单条微博较大转发和评论量超过2000,活动类单条微博较大转发和评论量超过6万。
21世纪英文报利用微博的自媒体传播特点,策划了一系列具有影响力的微博互动活动,大大提高了21世纪英文报品牌在社交媒体上的覆盖度。同时通过赞助商冠名活动开拓了新的营销模式。
1. Website: 21 English net 21 English net (www.i21st. CN) is the official website of 21 century English Department of China Daily. It is a media network platform with high reputation in the domestic English learning community. Since its establishment in 2001, the website has launched Internet services based on paper media and beyond the plane, with nearly 800 thousand registered users. Users can carry out intelligent image and text retrieval for the print content of the newspaper department for many years. At the same time, the website also provides more bilingual news, oral speech, listening materials, translation help, etc. In addition, we also hold the annual Internet audition of the 21st Century Cup National English speech contest based on the website platform, which attracts tens of thousands of primary and secondary school students to participate online every year. The website sends English learning e-magazine "21 English direct" to users in the form of email every week, and selects excellent contents of websites and newspapers to all registered users, which is very popular. The EDM product can be embedded in image, text, audio and other forms of advertising. 2. Social media: in recent years, China's social media has entered the development stage, forming a micro blog communication phenomenon with Chinese characteristics. The rapid, fragmented and interactive characteristics of microblog bring new opportunities for the development of media,. Sina Weibo and Tencent Weibo, the 21st century English newspaper. English learning content is published continuously 7 * 24 hours a week, with various columns, including "morning light new language", "good night on English Road", "micro report", "translation of the sky", "word card", "English listening", "celebrity speech", etc. the content of a single microblog has more than 2000 large forwarding and comments, and the activity of a single microblog has more than 60000 large forwarding and comments. The 21st century English newspaper has planned a series of influential micro blog interactive activities by using the self media communication characteristics of micro blog, which has greatly improved the coverage of the 21st century English newspaper brand on social media. At the same time, a new marketing model is developed through sponsor naming activities.
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