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潮宏基珠宝以“设计领先”品牌核心价值，在众多的珠宝品牌中，潮宏基珠宝始终致力于自主创新以提供设计独特、款式丰富及品质卓越的时尚高档珠宝首饰，满足现代女性更好的表达他们当前甚至未来的时尚理念。

广东潮宏基实业股份有限公司（下称潮宏基）成立于1996年，注册资本9000万元，是一家集珠宝首饰设计、生产、销售为一体的大型股份企业，其珠宝产品主打商标是1997年由国家工商总局商标核准注册的“潮宏基”商标。

秉承“弘扬东方文化精髓，推动中国原创设计”的理念，潮宏基坚持走自主原创道路发展民族品牌，将东方文化和国际时尚完美融合，始终致力于自主创新，为消费者提供设计独特、品质卓越的产品。

为了贯彻原创设计理念，摆脱国内珠宝首饰产品同质化的竞争，公司自2000年起就以“设计领先”定位为品牌的核心竞争力，组建了自有的设计团队，组建自主的珠宝首饰设计室，通过不断与国际设计接轨，吸纳国内重点大学教授、香港资深设计师等顶尖人才加入，持之以恒以原创设计推动产品差异化，2007年度推出自主设计款式5000多款。目前，潮宏基设计室现已成为国内珠宝行业中较具竞争力、实力的珠宝首饰设计室。

Chaohongji jewelry takes the core value of "design leading" brand. Among many jewelry brands, chaohongji jewelry has always been committed to independent innovation to provide fashionable high-end jewelry with unique design, rich styles and excellent quality, so as to meet the needs of modern women to better express their current and even future fashion ideas. Guangdong chaohongji Industrial Co., Ltd. (hereinafter referred to as chaohongji) was established in 1996 with a registered capital of 90 million yuan. It is a large-scale joint-stock enterprise integrating the design, production and sales of jewelry. Its main trademark of jewelry products is "chaohongji" trademark approved and registered by the State Administration for Industry and Commerce in 1997. Adhering to the concept of "carrying forward the essence of Oriental culture and promoting the original design in China", chaohongji adheres to the independent original road to develop national brands, perfectly integrates oriental culture and international fashion, and is always committed to independent innovation to provide consumers with products with unique design and excellent quality. In order to implement the original design concept and get rid of the homogenization competition of domestic jewelry products, since 2000, the company has established its own design team and independent jewelry design room with the positioning of "design leading" as the core competitiveness of the brand. Through continuous integration with international design, the company has attracted top talents such as professors from key domestic universities and senior designers from Hong Kong, Persistently promote product differentiation with original design, and launch more than 5000 independent design styles in 2007. At present, chaohongji design office has become a more competitive and powerful jewelry design office in the domestic jewelry industry.

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