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Xinjiang Yili bakouxiang Industry Co., Ltd. (bakouxiang company for short) is a private joint-stock enterprise. In June 2003, the company acquired the former Yili No.2 meat joint factory and its affiliated land and facilities as a whole through bidding. The company was registered on October 28, 2003. The factory was designed and established by the former Design Institute of the Ministry of Commerce in accordance with the European Union's health standards and belongs to a large meat processing enterprise. After continuous exploration and summary in recent years, the company has successfully established a new interest connection mechanism in the form of "cattle supporting house" for standardized scale fattening of beef cattle, which can successfully connect enterprises, herdsmen, banks, insurance, national regulatory departments, etc., to realize interest sharing and risk sharing. The company has expanded the existing base this year to provide the guarantee of standardized raw materials for the company to expand its scale. The company has a breeding base covering an area of 1000 mu at 8km of Yizhao road in Chabuchar County, specializing in standardized breeding and fattening of simmontal cattle. The company is headquartered at No.73, guerzha Road, Chabuchar County, where all the daily business and office areas are carried out. The company's main products are frozen fresh beef and mutton, snow meat series and "Diaoyang" brand meat string series. With the improvement of the company's slaughtering and processing capacity, it has successfully reduced the export of live animals in our region and realized on-site processing. With the decrease of live animal transportation, a large number of shelf cattle will stay in this area, which will promote the fattening production in this area and the industrialization of the whole industry. After several years of experience, lessons and summary, the company continues to surpass itself, innovate and explore new development mode and sales mode. From the original traditional dealer + supermarket sales mode, the company gradually changed and increased a variety of new marketing modes, such as national tour bazaar, e-commerce sales, product Outsourcing Sales, etc. The marketing mode of national tour in bazaar is mainly to improve the popularity and influence of enterprises and products in the market outside Xinjiang, so that local users can taste and feel the high-quality meat products from the northwest at a close distance. It not only has a promotional role for enterprises, but also can let people understand the regional advantages and product differences of local enterprises, and promote local specialties. The e-commerce mode is 21 The new marketing mode of the 21st century, which is different from the traditional sales mode, is paperless office, saving the traditional formalities time. Customers can be distributed in different cities and even in the world, and it also promotes the development of the local logistics industry. The product outsourcing sales mode improves the enthusiasm of workers to a certain extent, and the treatment of workers is also significantly improved. Outsourcing The person in charge can focus on and professionally do a single item to make the product exquisite and high quality.

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