蓝色经典品牌怎么样 申请店铺

我要投票 蓝色经典在白酒行业中的票数:43 更新时间:2024-12-23
蓝色经典是哪个国家的品牌?「蓝色经典」是 江苏洋河酒厂股份有限公司 旗下著名品牌。该品牌发源于江苏,由创始人王耀在2002期间创立,经过多年的不懈努力和高速发展,现已成为行业的标杆品牌。
蓝色经典怎么样

洋河蓝色经典是江苏洋河酒厂于2003年8月推出的高端品牌。

江苏洋河酒厂股份有限公司(苏酒集团)坐落于著名的中国酒乡--江苏省泗阳县洋河镇,,拥有洋河、双沟、来安三大酿酒生产基地和苏酒集团贸易股份有限公司,是中国白酒行业唯一拥有两大中国名酒、两个中华老字号和五枚中国驰名商标的企业,也是中国白酒行业技术实力最强、生产规模最大、现代化程度最高的集团之一。

2009年11月6日,“洋河股份”在深圳证券交易所正式挂牌上市,洋河酒厂成为江苏省白酒行业首家、宿迁市第一家国内上市公司。2010年4月8日,宿迁市国丰资产经营管理有限公司将其持有的江苏双沟酒业股份有限公司40.59%的股份转让给洋河酒厂。同日,苏酒集团宣告成立。2011年3月23日,洋河股份与双沟酒业实现股权完全融合。洋河、双沟的强强联合,必将更好地实现优势互补,有力促进打造酒都、振兴苏酒宏伟目标的实现。

从1998年省委、省政府发出“振兴苏酒”号召以来,“洋河”作为振兴苏酒的“领头羊”,奋力开拓市场,强化内部管理,深化企业制度改革,在激烈的竞争中不断铸造新的优势。企业获得了全国文明单位、全国爱国拥军模范单位、全国百家文明单位标兵、全国“五一”劳动奖状、中国驰名商标、全国精神文明建设先进单位、原产地标记保护证书、全国食品工业百强单位、省红旗党校、全国酿酒行业百名先进企业、中国食品工业质量效益型先进企业、中国白酒百强企业和经济效益十佳企业、省纳税百强企业、省思想政治工作先进单位、省卓越绩效先进企业、省以法治企先进单位、全国重合同守信用单位、全国环保先进单位等多项殊荣。企业在全国同行业率先通过ISO9001质量认证、ISO14001环境管理体系认证、OHSAS18001职业健康安全管理体系和ISO22000食品安全管理体系认证,较早成立省级企业技术中心,被国家、省授予博士后技术创新中心称号。正是以雄厚的技术创新优势和质量管理优势,洋河酒厂参与起草了浓香型白酒国家新标准,江苏省生物酿酒技术研究院也落户洋河。特别是2003年以来,洋河酒厂成功打造“绵柔型”白酒经典之作——洋河蓝色经典,在白酒市场掀起“蓝色风暴”,并成为备受行业关注的成功营销范例。目前公司是行业内唯一拥有洋河、双沟两个中国名酒、中华老字号和洋河、蓝色经典、双沟、双沟珍宝坊、梦之蓝五个中国驰名商标的企业。

自2005年以来,洋河股份(苏酒集团)已连续七年保持年均50%以上的增长,高于行业平均增幅近30个百分点,创造了令人惊叹的洋河速度。2011年,公司实现了销售、市场、品牌与规模的全面突破,营业总收入同比增长67.22%,入库税收同比增长78%,成为全国同行业第三家、宿迁市第一家超百亿企业,并三度荣获全国文明单位称号。

目前,企业上下正全力推进“五大体系”建设,大力弘扬“三创三先,三领三报”的企业精神,努力把苏酒集团做成一个不断超越生命周期、基业长青的伟大企业!

Yanghe blue classic is a high-end brand launched by Jiangsu Yanghe distillery in August 2003. Jiangsu Yanghe distillery Co., Ltd. (sujiu group) is located in Yanghe Town, Siyang County, Jiangsu Province, a famous Chinese liquor town. It has three major liquor production bases of Yanghe, Shuanggou and Lai'an and sujiu Group Trading Co., Ltd. It is the only enterprise in China's liquor industry that has two famous Chinese wines, two old Chinese brands and five famous Chinese trademarks. It is also the Chinese liquor industry One of the groups with the strongest technical strength, the largest production scale and the highest degree of modernization. On November 6, 2009, "Yanghe stock" was officially listed on Shenzhen Stock Exchange. Yanghe distillery became the first liquor industry company in Jiangsu Province and the first domestic listed company in Suqian City. On April 8, 2010, Suqian Guofeng Asset Management Co., Ltd. transferred 40.59% of its shares in Jiangsu Shuanggou Liquor Co., Ltd. to Yanghe distillery. On the same day, sujiu group was established. On March 23, 2011, Yanghe shares and Shuanggou liquor industry realized the complete integration of equity. The strong and strong combination of Yanghe and Shuanggou will better realize the complementary advantages and effectively promote the realization of the grand goal of building a wine capital and revitalizing Suzhou liquor. Since 1998, the provincial Party committee and the provincial government issued the call of "revitalizing sujiu", Yanghe, as the "leader" of revitalizing sujiu, has been striving to open up the market, strengthen the internal management, deepen the reform of enterprise system, and constantly cast new advantages in the fierce competition. The enterprise has won the national civilized unit, national patriotic model unit, national model of one hundred civilized units, national "May 1st" labor medal, China's well-known trademark, national advanced unit of spiritual civilization construction, certificate of origin mark protection, national top 100 food industry units, provincial red flag Party school, national top 100 advanced enterprises in brewing industry, quality and efficiency type of China's food industry Advanced enterprises, top 100 Chinese liquor enterprises and top 10 enterprises with economic benefits, top 100 provincial tax enterprises, advanced units of Ideological and political work, advanced enterprises with outstanding performance, advanced units of enterprises governed by law, units abiding by contracts and keeping promises, advanced units of environmental protection, etc. The company took the lead in the same industry in the country in passing ISO9001 quality certification, ISO14001 environmental management system certification, OHSAS18001 occupational health and safety management system certification and ISO22000 food safety management system certification. It established provincial enterprise technology center earlier and was awarded the title of post doctoral technology innovation center by the state and province. It is with strong technical innovation and quality management advantages that Yanghe distillery participated in drafting the new national standard for Luzhou flavor liquor, and Jiangsu biological liquor technology research institute also settled in Yanghe. In particular, since 2003, Yanghe distillery has successfully created the "soft soft" liquor classic - Yanghe blue classic, which has set off a "Blue Storm" in the liquor market, and has become a successful marketing example of industry concern. At present, the company is the only enterprise in the industry that has two famous Chinese wines: Yanghe and Shuanggou, Chinese time-honored brands and five famous Chinese Trademarks: Yanghe, blue classics, Shuanggou, Shuanggou treasure house and dream blue. Since 2005, Yanghe Co., Ltd. (sujiu group) has maintained an average annual growth of more than 50% for seven consecutive years, nearly 30 percentage points higher than the industry average growth, creating an amazing Yanghe speed. In 2011, the company achieved a comprehensive breakthrough in sales, market, brand and scale, with a year-on-year growth of 67.22% in total operating revenue and 78% in warehousing tax revenue. It became the third enterprise in the same industry in China and the first enterprise over 10 billion in Suqian City, and won the title of national civilized unit for three times. At present, the company is pushing forward the construction of "five systems", vigorously carrying forward the enterprise spirit of "three creation, three leading and three reporting", and striving to make sujiu group a great enterprise that continuously surpasses its life cycle and has a long-lasting foundation!

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