西凤酒品牌怎么样 申请店铺

西凤酒始于殷商，盛于唐宋，距今已有2600多年的历史，远在唐代就已列为珍品，是我国名酒之一。凤翔是民间传说中产凤凰的地方，有凤鸣岐山、吹箫引凤等故事。唐朝以后，又是西府台的所在地，人称西府凤翔。酒遂因此而得名。史载此酒在唐代即以“醇香典雅、甘润挺爽、诸味协调、尾净悠长”列为珍品。苏轼任职凤翔时，酷爱此酒，曾有“柳林酒，东湖柳，妇人手（手工艺）”的诗句，后来传为佳话。

陕西西凤酒集团股份有限公司是1999年10月以陕西省西凤酒厂生产经营性净资产为核心，联合其他企业法人和社会法人组建的公司制企业。陕西省西凤酒厂是1956年在周恩来总理的亲切关怀下创建。2010年，股份公司进行了改制重组，股东由原来的4个增加到目前26个，实现了股权多元化。目前，股份公司总资产26亿元，占地面积86.8万平方米，员工近3000人，其中，国家级白酒评委5人,省级白酒评委15人,高级酿酒师26人，年产能约5万吨，属国家大型一档企业，是西北地区规模最大的国家名酒制造商，陕西省利税大户之一。

公司主导产品西凤酒，是中国凤香型白酒的鼻祖代表。西凤酒醇香典雅，甘润挺爽，诸味协调，尾净幽长，风格独树一帜。其“不上头、不干喉,回味愉快”,被世人称为“三绝”，誉为“酒中凤凰”。

近年来，企业坚持以市场为导向，以消费者为中心，着力推动自主创新，积极调整产品结构，在坚持传统精湛酿酒工艺的基础上，兼收并蓄，研发出精品和珍品系列新西凤酒，被酒界专家誉为“新西凤实现了中国白酒工艺革命性的突破”。现在，西凤酒已形成了具有新风格、新口味、新形象的系列高中低度、高中低档产品100多个品种，满足了不同地区、不同口味、不同档次消费者的需求。

公司坚持以科学发展观为统领，以市场为导向，以消费者为中心，创新经营思路，实施品牌战略，通过自主创新、强化管理，企业主要经济指标连续五年保持40％以上的快速增长。

近年来，公司先后荣获“中华老字号企业”、“中国白酒工业百强企业”、“全国轻工业卓越绩效先进企业”、“全国质量AAA级企业”、“全国食品工业优秀龙头食品企业”、“全国食品安全百佳单位”、“诚信经营文明服务单位”等称号。西凤酒先后荣获“中华老字号”、国家原产地域保护产品、首批国家酒类产品质量等级优级认证产品、“中国最具增长潜力白酒品牌第一名”、“国家地理标志产品”、“全国质量优秀白酒”、“中国白酒工业最具竞争力品牌”、“中国市场公认品牌”、“建国60周年华樽杯中国优秀白酒品牌”等称号。同时西凤酒传统酿制技艺被列入“陕西省第一批非物质文化遗产”名录。2011年9月，经中国酒类品牌价值评议组委会评测，西凤品牌价值为141.48亿元,位居中国白酒类品牌价值排行榜第6位，位于中国酒类品牌价值排行榜第9位，雄居中国北方酒类品牌价值榜首。

按照宝鸡市委市政府大企业大集团发展战略规划的要求，结合白酒行业和西凤酒企业良好的发展态势，企业制定了百亿西凤发展战略规划，其主要目标是通过内涵式发展和外延式扩张相结合的战略，把西凤酒企业建成市场竞争力强、经济效益好、年销售收入过百亿元的大型企业集团，从而挺进中国白酒行业前四强。

为了实现百亿西凤目标，解决制约企业发展的产能瓶颈问题，公司启动了西凤酒扩建技改工程建设，规划在凤翔县柳林镇征地约1000亩,进行西凤酒灌装中心和制曲、原酒生产基地工程建设，工程整体分两期实施。

一期项目在厂区南侧和东侧已征地524.46亩，实施西凤酒灌装中心扩建技改项目。主要建设：成品酒灌装车间、成品酒库房、勾兑中心、锅炉车间、机电车间、办公大楼、西凤酒历史博物馆，以及物流中心、储酒罐群、环保工程、绿化工程和总体配套工程等。一期项目总投资8亿元，建设期限从2010年至2012年。

二期项目规划在厂区东侧征地500亩，实施西凤酒制曲、原酒生产基地扩建技改项目，重点解决企业原酒生产能力不足的问题，二期项目开工时间视企业发展情况而定。

目前，一期项目中的主体工程成装A、B车间、材料库，勾兑中心等配套项目已接近完工，可望在2012年相继竣工并投入生产，制酒车间工程也于2011年12月26日动工开建，整体工程建成后，预计年增加成品酒产量9--10万吨。

新世纪的西凤人将以科学发展观统揽全局，以“加快发展、协调发展、持续发展”为工作主旋律，坚持品牌提升与产品销售并重，管理创新与生产经营并举，不断完善企业法人治理结构，继续保持企业的良好发展态势，为实现百亿西凤这一宏伟的战略目标而努力奋斗。

Xifeng wine began in the Shang Dynasty and flourished in the Tang and Song dynasties. It has a history of more than 2600 years. It has been listed as a treasure since the Tang Dynasty. It is one of the famous wines in China. Fengxiang is a place of middle-class Phoenix in folklore. There are stories of Fengming Qishan, flute leading to Phoenix and so on. After the Tang Dynasty, it was also the location of xifutai, known as xifutai Fengxiang. Hence the name of wine. According to the history, this wine was listed as a treasure in Tang Dynasty as "mellow and elegant, mellow and refreshing, harmonious flavor, long and clean tail". When Su Shi was in Fengxiang, he loved this wine very much. There were poems like "Liulin wine, east lake willow, women's hand (handicraft)", which were later spread as a good story. Shaanxi Xifeng Liquor Group Co., Ltd. is a company system enterprise established in October 1999 with the production and operation net assets of Shaanxi Xifeng Liquor Factory as the core and in combination with other enterprise legal persons and social legal persons. Xifeng distillery was founded in 1956 under the cordial care of Premier Zhou Enlai. In 2010, the joint-stock company carried out restructuring and reorganization, and the number of shareholders increased from 4 to 26, realizing equity diversification. At present, the total assets of the joint stock company is 2.6 billion yuan, covering an area of 868000 square meters, with nearly 3000 employees, including 5 national liquor judges, 15 provincial liquor judges, 26 senior winemakers, with an annual production capacity of about 50000 tons. It is a large-scale first-class national enterprise, the largest national famous liquor manufacturer in Northwest China, and one of the major profits and taxes in Shaanxi Province. Xifeng Liquor, the leading product of the company, is the ancestor representative of Fengxiang liquor in China. Xifeng wine is mellow and elegant, sweet and refreshing, with coordinated flavors, clean and long tail, and unique style. Its "no head, no throat, pleasant aftertaste" is known as "three wonders" and "Phoenix in wine". In recent years, the enterprise adheres to the market-oriented, customer-centered, focuses on promoting independent innovation, and actively adjusts the product structure. On the basis of adhering to the traditional exquisite brewing technology, the company has developed a series of new Xifeng Liquor with fine and precious products, which is praised by experts in the liquor industry as "the new Xifeng has achieved a revolutionary breakthrough in Chinese liquor technology". Now, Xifeng wine has formed a series of high, low, middle and low-grade products with new style, taste and image, more than 100 varieties, which meet the needs of consumers in different regions, tastes and grades. The company adheres to the scientific concept of development as the guide, market-oriented, consumer centered, innovative business ideas, implementation of brand strategy, through independent innovation and strengthening management, the main economic indicators of the company have maintained a rapid growth of more than 40% for five consecutive years. In recent years, the company has been awarded the titles of "China time honored brand enterprise", "top 100 enterprises of Chinese liquor industry", "national light industry excellent performance advanced enterprise", "national quality AAA enterprise", "national food industry excellent leading food enterprise", "national food safety top 100 unit", "honest management civilized service unit", etc. Xifeng Liquor has successively won the titles of "China time honored brand", national origin and geographical protection product, the first batch of national liquor products with superior quality level certification product, "No.1 liquor brand with the most growth potential in China", "national geographic indication product", "national quality excellent liquor", "the most competitive brand in Chinese liquor industry", "recognized brand in Chinese market", "Jianguo 60" Zhou Nianhua's cup of Chinese excellent liquor "and other titles. At the same time, the traditional brewing technology of Xifeng Liquor was listed in the list of "the first batch of intangible cultural heritage in Shaanxi Province". In September 2011, Xifeng's brand value was 14.148 billion yuan, ranking sixth in China's white wine brand value list, ninth in China's wine brand value list and first in northern China's wine brand value list. According to the requirements of Baoji municipal Party committee and municipal government's development strategy plan for large enterprises and large groups, combined with the good development trend of the liquor industry and Xifeng Liquor Enterprises, the enterprise has formulated a 10 billion Xifeng development strategy plan, the main goal of which is to build Xifeng Liquor Enterprise into a competitive market, with good economic benefits and annual sales revenue of over 10 billion through the strategy of combination of connotation development and extension expansion Yuan's large-scale enterprise group, so as to advance into the top four liquor industry in China. In order to achieve the goal of 10 billion Xifeng and solve the bottleneck of production capacity that restricts the development of the enterprise, the company launched the expansion and technical renovation project of Xifeng Liquor. It is planned to land about 1000 mu in Liulin Town, Fengxiang County, and carry out the construction of Xifeng Liquor filling center, koji making and original liquor production base. The whole project is divided into two phases. In the first phase, 524.46 mu of land has been acquired in the South and east of the plant area, and Xifeng Liquor filling center expansion and technical transformation project has been implemented. Main construction: finished wine filling workshop, finished wine warehouse, blending center, boiler workshop, electromechanical workshop, office building, Xifeng wine history museum, as well as logistics center, wine storage tank group, environmental protection engineering, greening engineering and overall supporting engineering. The total investment of phase I project is 800 million yuan, and the construction period is from 2010 to 2012. The second phase of the project is planned to land 500 mu in the east of the plant area, implement Xifeng Liquor koji making and original liquor production base expansion and technical transformation project, and focus on solving the problem of insufficient production capacity of the enterprise's original liquor. The starting time of the second phase of the project depends on the development of the enterprise. At present, the main works of the first phase project, such as assembly workshop a, workshop B, material warehouse, blending center and other supporting projects, are close to completion. It is expected that they will be completed and put into production in 2012, and the wine making workshop project will be started on December 26, 2011. After the completion of the overall project, it is expected to increase the annual output of finished wine by 90000-100000 tons. In the new century, Xifeng people will take the scientific outlook on development as the overall situation, take "accelerating development, coordinating development and sustainable development" as the main theme of their work, adhere to the principle that brand promotion and product sales are equally important, management innovation and production and operation are simultaneously carried out, constantly improve the corporate governance structure, continue to maintain the good development trend of the enterprise, and strive to achieve the grand strategic goal of 10 billion Xifeng Bucket.

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