泸州老窖品牌怎么样 申请店铺

泸州老窖酒的酿造，钟天地之灵气，聚日月之精华，贯华夏之慧根，酿人间之琼浆。其施曲蒸酿，贮存醇化之工艺，不仅开中国浓香型白酒之先河，更是中国酿酒历史文化的丰碑。

泸州酒业，始于秦汉，兴于唐宋，盛于明清，发展在新中国，与之一脉相承的泸州老窖集团是享誉海内外的百年老字号名酒企业，是在明清36家古老酿酒作坊群的基础上，发展起来的国有大型骨干酿酒集团。

泸州老窖源远流长，是中国浓香型白酒的发源地，以众多独特优势在中国酒业独树一帜。拥有我国建造最早（始建于公元1573年）、连续使用时间最长、保护最完整的1573国宝窖池群，1996年12月经国务院批准为行业首家全国重点文物保护单位，2006年被国家文物局列入“世界文化遗产预备名录”。“泸州老窖酒传统酿制技艺”作为川酒和我国浓香型白酒的唯一代表，于2006年5月入选首批“国家级非物质文化遗产名录”，使泸州老窖成为行业首家拥有“双国宝”的企业。泸州老窖特曲是中国最古老的四大名酒，1915年获巴拿马太平洋万国博览会金奖，1952年在中国首届评酒会上被国家确定为浓香型白酒的典型代表，是唯一蝉联五届“中国名酒”称号的浓香型白酒。其“泸州”牌注册商标是中国首届十大驰名商标。“国窖”牌商标在2006年获得白酒类唯一的国家“驰名商标”。“泸州老酒坊”商标又在2008年获得国家驰名商标。泸州老窖是行业内唯一荣获三枚中国驰名商标的企业。

公司资源丰富。拥有全球最大的窖池群落，该窖池群落由10086口窖池组成，其中百年以上的窖池有1619口。公司近年来加快了基础设施、技术设施、人才体系和管理体系建设，原酒库存规划增长到20万吨，现代化包装加工能力已达到30万吨，通过泸州酒业集中发展区建设可达100万吨。公司拥有“中国酿酒大师”3名、教授级高工4名、享受国务院特殊津贴专家7名、学术和技术带头人2名、博士8名、工程硕士70余名，同时拥有包括国家级白酒评委、酿酒高级技师、技师在内的技能型人才数百名，人才优势行业领先。实力雄厚的管理人才队伍、科技人才队伍和营销人才队伍，共同构成了“泸州老窖人才乐园”。公司以“让中国白酒的质量看得见”作为质量理念，在产品质量上永远精益求精，生产高品质的国窖1573、泸州老窖特曲、百年泸州老窖等产品。

泸州老窖集团确立了2016年实现综合性收入1000亿元的发展目标，致力于打造中国最大的酒业集中发展区——中国白酒金三角酒业集中发展区。实施“双品牌塑造、多品牌运作”的品牌战略和可持续发展战略，以酒业为核心，以传统制造业与资本运营的有机结合实现扩张，形成融入经济全球化的大型现代集团企业，把泸州老窖建成“全球酒类市场中的航空母舰”，使其成为全球酒精饮料行业骨干企业。

泸州老窖集团现已形成三大产业、九大骨干子公司。一产：泸州老窖现代农业示范区；二产：泸州老窖股份有限公司和泸州酒业集中发展区；三产：华西证券、泸州市商业银行、龙马兴达小额贷款等金融产业。九大骨干子公司：泸州老窖股份有限公司、泸州酒业集中发展区有限公司、四川中国白酒产品交易中心有限公司、泸州红高粱现代农业开发有限公司、华西证券有限责任公司、泸州市龙马兴达小额贷款股份有限公司、四川优派科技有限公司、泸州市商业银行、泸州老窖房地产开发公司。

泸州老窖奉行“天地同酿，人间共生”的企业哲学，以“敬人敬业，创新卓越”为企业精神，与社会同行，与环境相依，与人类共存，追求“在中国灿烂名酒文化熏陶中，全人类共享幸福美满的生活”。

Luzhou Lao Jiao liquor is made from the spirit of heaven and earth, and the essence of sun and moon is the essence of the moon and the essence of the world. The technology of distilling and storing mellow liquor with koji is not only the pioneer of Chinese Luzhou flavor liquor, but also the monument of Chinese brewing history and culture. Luzhou liquor industry began in the Qin and Han Dynasties, flourished in the Tang and Song Dynasties, flourished in the Ming and Qing Dynasties, and developed in New China. Luzhou Laojiao group, a well-known brand-name liquor enterprise at home and abroad, is a large-scale state-owned bone dry liquor making group developed on the basis of 36 ancient liquor making workshops in the Ming and Qing Dynasties. Luzhou Laojiao has a long history and is the birthplace of Luzhou flavor liquor in China. It is unique in Chinese liquor industry with many unique advantages. It has the first 1573 national treasure pit group built in China (founded in 1573 A.D.), with the longest continuous use time and the most complete protection. In December 1996, it was approved by the State Council as the first national key cultural relics protection unit in the industry. In 2006, it was listed in the "world cultural heritage preparation list" by the State Administration of cultural relics. As the only representative of Sichuan liquor and Luzhou flavor liquor in China, "Luzhou Laojiao liquor traditional brewing technology" was selected into the first batch of "national intangible cultural heritage list" in May 2006, making Luzhou Laojiao the first enterprise with "double national treasures" in the industry. Luzhou Laojiao Tequ is the oldest four famous liquor in China. In 1915, it won the gold medal of Panama Pacific World Expo. In 1952, it was identified as the typical representative of Luzhou flavor liquor at the first wine appraisal meeting of China. It is the only Luzhou flavor liquor that won the title of "China famous liquor" for five consecutive years. Its "Luzhou" brand registered trademark is the first ten famous trademarks in China. "Guojiao" brand trademark was the only national "well-known trademark" of white wine in 2006. "Luzhou laojiufang" trademark also won the national famous trademark in 2008. Luzhou Laojiao is the only enterprise in the industry that has won three famous Chinese trademarks. The company is rich in resources. It has the largest cellar community in the world, which consists of 10086 cellars, of which 1619 are over 100 years old. In recent years, the company has accelerated the construction of infrastructure, technical facilities, talent system and management system. The original wine inventory is planned to increase to 200000 tons, and the modern packaging and processing capacity has reached 300000 tons. Through the construction of Luzhou Liquor Industry Development Zone, it can reach 1 million tons. The company has 3 "Chinese brewing masters", 4 professor level senior engineers, 7 experts enjoying the special allowance of the State Council, 2 academic and technical leaders, 8 doctors, more than 70 master's degree in engineering, and hundreds of technical talents including national liquor judges, senior brewing technicians and technicians, leading the industry in talent advantage. The strong management team, scientific and technological team and marketing team constitute the "Luzhou Laojiao talent Park". The company takes "making the quality of Chinese liquor visible" as the quality concept, and always strives for perfection in product quality, producing high-quality Guojiao 1573, Luzhou Laojiao Tequ, Luzhou Laojiao and other products. Luzhou Laojiao group has established the development goal of achieving a comprehensive income of 100 billion yuan in 2016, and is committed to building the largest liquor industry centralized development zone in China - China liquor Golden Triangle liquor industry centralized development zone. Implement the brand strategy and sustainable development strategy of "double brand building and multi brand operation", take the wine industry as the core, realize the expansion with the organic combination of traditional manufacturing industry and capital operation, form a large modern group enterprise integrated into economic globalization, build Luzhou Laojiao into an "aircraft carrier in the global wine market", and make it a backbone enterprise in the global alcohol and beverage industry. Luzhou Laojiao group has formed three industries and nine backbone subsidiaries. First, Luzhou Laojiao modern agriculture demonstration zone; second, Luzhou Laojiao Co., Ltd. and Luzhou liquor industry centralized development zone; third, Huaxi Securities, Luzhou commercial bank, Longma Xingda micro loan and other financial industries. Nine key subsidiaries: Luzhou Laojiao Co., Ltd., Luzhou liquor industry centralized Development Zone Co., Ltd., Sichuan China Liquor Products Trading Center Co., Ltd., Luzhou Red Sorghum Modern Agricultural Development Co., Ltd., Huaxi Securities Co., Ltd., Luzhou Longma Xingda small loan Co., Ltd., Sichuan youpai Technology Co., Ltd., Luzhou commercial bank, Luzhou Laojiao real estate development company. Luzhou Laojiao adheres to the corporate philosophy of "world brewing and human symbiosis", takes "respect and dedication, innovation and excellence" as the corporate spirit, walks with the society, depends on the environment, coexists with human beings, and pursues "in the Chinese splendid wine culture, all human beings share a happy and happy life".

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