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张小泉，百年老字号企业，始创于清康熙二年（公元1663年），至今已历时350年。商标第一次正式经清政府农工商部注册，已有109年的历史。

“张小泉”剪刀是我国手工业的传统名牌，它与孔凤春“杭粉”、王星记“杭扇”、都锦生“杭锦”、宓大昌“杭烟”，并称为“五杭”，蜚声海内外。乾隆年间列入朝廷贡品。近代，张小泉剪刀又在南洋劝业会、巴拿马万国博览会等国际赛会上屡获殊荣。

传统民用剪刀是张小泉的起家产品，它有“信花、山郎、五虎、圆头、长头”五款，靠镶钢均匀、钢铁分明、磨工精细、刃口锋利、销钉牢固、开合和顺、式样精巧、刻花新颖、经久耐用、物美价廉等十大特点称雄制剪业。

张小泉以镶钢锻打为关键技术，创立了扬名天下的72道制剪工艺。张小泉人秉承“良钢精作”的祖训，终使张小泉刀剪产品成为中国传统工业的一朵奇葩。

2008年起，张小泉正式启动全面整合与品牌运营，实现从传统制造工厂到专业化品牌运营公司的成功转型，强化渠道和产品创新。渠道方面，在全国各省会城市设立分支机构，布建连锁专卖和商超终端，构建全方位立体化的营销网络；产品上逐渐形成专业刀剪、炊具及厨房五金、个人护理用品、手动工具、礼品及文具6大产品群。通过产品创新和营销模式的全面转型和专业化的团队，打造中国刀剪产品及家庭五金用品的高端品牌。 

杭州张小泉实业发展有限公司，在继承和创新的文化核心下，实现高竞争力产品和多元化渠道的快速推进，续写张小泉新的事业篇章和品牌传奇。 

Zhang Xiaoquan, a hundred year old brand enterprise, was founded in the second year of Kangxi in the Qing Dynasty (1663 A.D.), which has lasted 350 years. For the first time, the trademark was officially registered by the Ministry of agriculture, industry and Commerce of the Qing government, with a history of 109 years. "Zhang Xiaoquan" scissors are the traditional famous brand of handicraft industry in China. They are famous at home and abroad, together with Kong Fengchun's "hang fan", Wang Xingji's "hang fan", Du Jinsheng's "Hang Jin" and Mi Dachang's "hang Yan". In Qianlong period, it was included in the imperial tribute. In modern times, Zhang Xiaoquan's scissors won many awards in international competitions such as Nanyang Business Association and Panama world expo. Traditional civil scissors are Zhang Xiaoquan's original products. They are "Xinhua, Shanlang, Wuhu, Yuantou and changtou". They are famous for their ten characteristics, such as even inlaid steel, clear steel, fine grinding, sharp edge, firm pin, smooth opening and closing, exquisite style, novel carving, durable, good quality and low price. Zhang Xiaoquan established 72 famous shearing processes with steel inlaid forging as the key technology. Zhang Xiaoquan adheres to the original motto of "good steel work", which eventually makes Zhang Xiaoquan's knife and shear products become a wonderful flower of traditional Chinese industry. Since 2008, Zhang Xiaoquan has officially launched comprehensive integration and brand operation, realized the successful transformation from traditional manufacturing plant to specialized brand operation company, and strengthened channel and product innovation. In terms of channels, we have set up branches in provincial capitals, set up chain Monopoly and supermarket terminals, and built a comprehensive and three-dimensional marketing network. In terms of products, we have gradually formed six product groups of professional knives and scissors, cookware and kitchen hardware, personal care products, hand tools, gifts and stationery. Through the comprehensive transformation and professional team of product innovation and marketing mode, we will build a high-end brand of Chinese knife and scissors products and household hardware products. Hangzhou zhangxiaoquan Industrial Development Co., Ltd., under the cultural core of inheritance and innovation, realizes the rapid promotion of high competitive products and diversified channels, and continues to write a new business chapter and brand legend of zhangxiaoquan.  

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