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“瑞蚨祥”——高级定制的中国领导品牌。

创建于1862年（清同治元年），在旧中国北京天津盛极一时，获得“中华老字号”、“中国丝绸第一品牌”、“非物质文化遗产”、“中国消费者信赖的著名品牌”等多项殊荣。

瑞蚨祥，将百年积淀的中国传统文化与勇于突破的创新精神结合，用高瞻远瞩的高度，远见卓识的视野，再次揭开崭新的历史篇章。

瑞蚨祥的经营范围：绸缎、呢绒、棉布、皮货、化纤、民族服装服饰等。近几年来，瑞蚨祥已有了自己的品牌，以神话中形似蝉蝗一对母子“蚨”为图案，申报注册了自己的标识，加工制作体现东方女性和中国丝绸特有风韵美的多款式的“瑞蚨祥”牌民族服装。

除了布匹、成衣外还提供旗袍定制和现场制作蚕丝被。

定制价格：无手工刺绣要求的高级定制900元起价；手工刺绣定制2000元—100000元。传说店内最贵的一件手工刺绣旗袍是100000元左右。

经营特点

瑞蚨祥经营特点是：商品齐全、货真价实、服务热情、经营的主要品种有：水獭、貉绒、黄狼皮、灰鼠皮等皮货，进口的各种“洋布”，河北、山东、江浙等地自制的花布、青布、绫罗绸缎等。

瑞蚨祥当年的货场分为前柜、二柜和楼上三大部分，前柜卖青、蓝、白布，二柜卖中高档布匹。楼上卖丝绸、皮货等高档商品。顾客到来时，先由四个年纪较大的职工拉开大门，含笑迎接，然后由售货员上来请坐、看茶，根据顾客需要，送上商品，顾客要不要均可。

发展简史

瑞蚨祥创始人是孟传珊（字鸿升），是孟子的后裔，济南府章丘县旧军镇人。他以经营土布开始，字号为瑞蚨祥。就到上海、青岛、天津等地设立连锁店，经营规模逐渐扩大，经营品种也日益增多，增加了绫罗绸缎、皮货等高档商品。

1876年当时年仅25岁的瑞蚨祥掌门人孟雒川把目光投向了京城最繁华的商业区——大栅栏，在清光绪初年，由孟觐侯在前门外鲜鱼口内抄手胡同租房设庄，批发大捻布。清光绪十九年(1893)以后，洋布大量涌入中国，孟觐侯向孟洛川建议，开设布店，孟洛川出资八万两银在大栅栏买到铺面房，成立北京瑞蚨祥绸布店。

到清末民国初年，瑞蚨祥已成为北京最大的绸布店。拥有五个字号，即东鸿记茶庄，瑞蚨祥总店(也称东号)，鸿记皮货店，西鸿记茶庄，西鸿记绸布庙(也称西号)，均位于大栅栏街内。

1900年，瑞蚨祥毁于义和团的洗劫，不久重建开业。恢愎以后的瑞蚨祥仍然以货品纯正、花色新颖著称。现瑞蚨祥仍自行设计花样，派专人选厂家“定产品”，并绣明“瑞蚨祥鸿记”字样。其优良的布匹、绸缎仍为海内外游客所称道。其开办的“传统服装服饰展”也是文商结合的典范。

解放后，天安门广场升起的第一面五星红旗的面料就是周恩来总理指定瑞蚨祥提供的。1954年，瑞蚨祥率先实行了公私合营，五个字号合并为一，改成以经营绸缎、呢绒、皮货为主的布店。北京瑞蚨祥绸布店基本保持了原来的建筑风貌，天井式的房屋结构，门面上的石雕、罩棚等仍保存完好。营业面积有一千多平方米。

瑞蚨祥在经营上坚持“至诚至上、货真价实、言不二价、童叟无欺”从不迎合降价风，随波逐流；店员热情待客，全面介绍，服务周到；注重店容卫生和职业着装，讲究语言文明，绝无不干不净的秽言出口，为顾客创造一个舒适温馨的购物环境。

1949年，历经沧桑的瑞蚨祥和大栅栏的许多老字号一样迎来，民主的曙光、北平的解放。开国大典徐徐升起的第一面五星红旗就是用瑞蚨祥提供的红绸布制作的；从此，老字号瑞蚨祥从国民党统治的“每况愈下”中获得了新生，1954年底，率先实现公私合营，近几十年来一直成为首都劳动人民和中外游人喜爱的国营绸布商店。

改革开放以来，瑞蚨祥发扬了销售面料和帮助顾客加工服装相结合的好传统，在研制中国传统服饰方面付出了很多的心血，尤其在加工展示东方女性和中国丝绸特有风韵美的旗袍上成绩斐然，一针一线精益求精，一款一式妙不可言，深受海内外华人女士的喜爱。近几年来，瑞蚨样已有了自己的“品牌”，以神话中形似蝉的一对母子“蚨”为图案，申报注册了自己的标识。多品种的民族传统服饰已批量生产投放市场后反映良好。瑞蚨祥全店职工正在“名店、名货、名牌、名服”新的经营大道上迈进，决心把这百年老字号建成跨世纪的中国丝绸之路上的北京驿站。

"Ruijuxiang" - a senior customized leading brand in China. Founded in 1862 (the first year of Tongzhi's reign in Qing Dynasty), it flourished in Tianjin, Beijing, old China, and won many honors such as "China Time-honored Brand", "China's first silk brand", "intangible cultural heritage", "famous brand trusted by Chinese consumers", etc. Rui Juxiang, combining the Chinese traditional culture accumulated over a hundred years with the innovative spirit of daring to break through, has once again opened a new chapter in history with a high level of vision and vision. Ruijuanxiang's business scope: silk, woolen, cotton, leather, chemical fiber, national clothing and so on. In recent years, Rui Juxiang has its own brand. Taking a pair of mother and son "Jue" in the shape of cicada locust in the myth as the pattern, Rui Juxiang has applied for registration of its own logo, and processed and produced multi-style "Rui Juxiang" brand national clothing reflecting the unique charm of Oriental women and Chinese silk. In addition to cloth and ready-made clothes, Qipao customization and on-site production of silk quilt are also provided. Customized price: 900 yuan for advanced customization without manual embroidery requirements; 2000-100000 yuan for manual embroidery customization. It is said that the most expensive hand embroidered cheongsam in the shop is about 100000 yuan. Business characteristics ruijuxiang business characteristics are: complete goods, real price, warm service, the main varieties of business are: otter, raccoon fur, yellow wolf skin, grey rat skin and other leather goods, imported various "foreign cloth", self-made Huabu, qingbu, damask and so on in Hebei, Shandong, Jiangsu and Zhejiang. Rui Juxiang's goods yard was divided into three parts: front cabinet, second cabinet and upstairs. The front cabinet sold green, blue and white cloth, and the second cabinet sold medium and high-grade cloth. Silk, leather and other high-end goods are sold upstairs. When customers arrive, four older employees open the door first, greet them with a smile, and then the salesmen come up to invite them to have a seat and have a look at tea. According to the needs of customers, they can send them goods, whether they want or not. The founder of ruijuxiang is Meng Chuanshan, a descendant of Mencius and a native of Jiujun Town, Zhangqiu County, Jinan. He started with the management of Tubu, with the name of ruijuanxiang. Chain stores have been set up in Shanghai, Qingdao, Tianjin and other places. The business scale has gradually expanded, and the variety of business has also increased, with the increase of high-end goods such as silk, satin and leather goods. In 1876, Meng Luochuan, the then 25-year-old leader of ruiluoxiang, turned his eyes to Dashilan, the most prosperous business district in the capital. In the early years of Guangxu in the Qing Dynasty, Meng jinhou built a house outside the front door in Xianyukou, copying Hutong, renting houses and wholesale cloth. After the 19th year of Guangxu's reign in the Qing Dynasty (1893), a large number of foreign cloth came into China. Meng jinhou suggested to Meng Luochuan to open a cloth shop. Meng Luochuan invested 80 thousand Liang silver to buy a shop in Dashilan and set up Rui Xiang silk shop in Beijing. By the end of the Qing Dynasty and the beginning of the Republic of China, Rui Juxiang had become the largest silk shop in Beijing. It has five brands, namely, donghongji tea house, ruixiangzongdian (also known as the East number), Hongji leather shop, xihongji tea house and xihongji silk cloth Temple (also known as the west number), all located in Dashilan street. In 1900, ruiyanxiang was destroyed by the plunder of the boxers, and was rebuilt and opened soon. Ruixiang is still famous for its pure products and novel designs. At present, Rui Juxiang still designs its own designs, and sends special candidates to manufacture "customized products", and embroiders the words "Hongji of Rui Juxiang". Its fine fabrics and satins are still praised by tourists at home and abroad. Its "traditional clothing exhibition" is also a model of the combination of culture and commerce. After liberation, the fabric of the first five-star red flag raised in Tian'anmen Square was provided by Rui Juxiang appointed by Premier Zhou Enlai. In 1954, ruijuanxiang took the lead in implementing the public-private joint venture. The five brands were merged into one, and changed into a cloth shop mainly dealing in silk, woolen and leather goods. Ruijuxiang silk shop in Beijing has basically maintained the original architectural style. The patio style house structure, stone carvings on the facade, awning, etc. are still in good condition. The business area is more than 1000 square meters. Rui Juxiang insists on "sincerity first, real price, no price, no deception of children and old people" in operation, never catering to the trend of price reduction and going with the flow; the staff are hospitable, comprehensive introduction and thoughtful service; pay attention to the store appearance, health and professional dress, pay attention to the language civilization, and there is no dirty words, so as to create a comfortable and warm shopping environment for customers. In 1949, many time-honored brands of Rui Xiang and Dashilan, which had experienced vicissitudes, ushered in the dawn of democracy and the liberation of Peiping. The first five-star red flag slowly raised in the founding ceremony was made of red silk cloth provided by Rui Juxiang. Since then, the old brand Rui Juxiang has gained a new life from the "declining situation" under the rule of the Kuomintang. At the end of 1954, it took the lead in realizing public-private partnership. In recent decades, it has become the first state-owned silk cloth shop loved by the working people and tourists at home and abroad. Since the reform and opening up, Rui Juxiang has carried forward the good tradition of selling fabrics and helping customers to process clothing. He has made a lot of efforts in the development of traditional Chinese clothing, especially in the processing and display of the unique charm and beauty of Oriental women and Chinese silk cheongsam. With one stitch and one thread, she has been striving for perfection, and one style is wonderful, which is loved by Chinese women at home and abroad. In recent years, Ruixiang has its own "brand", with the mythical cicada like mother and son "Xiang" as the pattern, applying for registration of its own logo. Many kinds of traditional ethnic costumes have been produced in batches and put on the market. Ruijuxiang's employees are marching forward on the new business avenue of "famous stores, famous goods, famous brands and famous clothes". They are determined to build the century old brand into a Beijing post station on the Chinese silk road.

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