Rolls-Royce劳斯莱斯品牌怎么样 申请店铺

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劳斯莱斯(Rolls-Royce)，是宝马公司旗下的品牌，于1906年在英国正式成立。劳斯莱斯以一个“贵族化”的汽车公司享誉全球，同时也是目前世界三大航空发动机生产商之一。2003年劳斯莱斯汽车公司归入宝马集团。公司创始人为FrederickHenryRoyce（亨利·莱斯）和CharlesStewartRolls（查理·劳斯）。Rolls-Royce出产的轿车是顶级汽车的杰出代表，以豪华而享誉全球。除了制造汽车，劳斯莱斯还涉足飞机发动机制造领域，它也是世界上最优秀的发动机制造者，著名的波音客机用的就是劳斯莱斯的发动机。

劳斯莱斯（Rolls-Royce）是汽车王国雍容高贵的唯一标志，无论劳斯莱斯的款式如何老旧，造价多么高昂，至今仍然没有挑战者。1906年劳斯莱斯（Rolls-Royce）在英国正式宣告成立，次年推出的SilverGhost（银灵）轿车，不久便被誉为“世界上最好的汽车”。

罗罗（罗尔斯·罗伊斯）

很多人知道劳斯莱斯汽车，却不知道罗罗（罗尔斯·罗伊斯）也是世界上最优秀的发动机制造者。著名的波音客机用的就是罗罗的发动机。二战后劳斯莱斯的主业之一就是生产航空发动机。1971年负债亏损导致破产。后在英国政府干预下将劳斯莱斯公司一分为二，分为汽车与航空发动机两间公司。劳斯莱斯品牌仍然由两家公司在两种产品上使用。罗尔斯·罗伊斯航空发动机公司恢复了生机，再次挤身于世界三大航空发动机厂家之列。

品牌特色

曾经，劳斯莱斯几乎等同于大英帝国的权力、尊贵与繁华。经历了百年的沧桑变故，已渐失昔日光芒。然而3月，劳斯莱斯发表了量产几率极高的100ex百年概念车，5月又推出了限产35辆的phantom纪念版，以庆祝公司百年华诞。皇者的尊贵、典雅，内敛的霸气——一切都仍在延续。

最初的劳斯莱斯与其竞争对手相比具有两大特点：制造工艺简单、行驶时噪声极低，这两大优势很快就成为劳斯莱斯的经典。第一辆真正的传奇之作“银色魔鬼(silverghost)”诞生于1906年，它首次露面于巴黎汽车博览会，其金色钟顶形散热器非常引人注目，直到今天这一造型依然是劳斯莱斯不可替代的设计元素。除了独特的外观，“银色幽灵”还拥有领先于时代的技术：强制润滑；7升六缸发动机输出功率可达48马力；最高车速达110公里／小时，这在当时绝对是一项世界记录。不过当时的劳斯莱斯本厂只生产底盘，大部分整车都是由伦敦的巴克尔(barker)公司为其实现优雅的车身组装。

车标故事

劳斯莱斯的标志图案采用两个“R”重叠在一起，象征着你中有我，我中有你，体现了两人融洽及和谐的关系。而著名的飞天女神标志则是源于一个美丽的爱情故事。

“双R”标志

查理·劳斯（CharlesStewartrollsRolles）和亨利·莱斯（HenryRoyce）第一次握手距今已超过100年，根据两人于1904年签订的协议，Royce先生负责造车，而Rolles先生则负责卖车。两年之后二人的公司正式合并，立志生产“世界上最好的汽车”。
罗尔斯先生的努力引起了来自伦敦上流社会的劳斯先生的高度重视，作为英国汽车俱乐部的创始人以及panhard公司的代理，他很快就与莱斯先生达成了协议，世界上最著名的双“R”标志就这样诞生了。

“飞天女神”标志

这个车标的设计者是英国画家兼雕刻家查尔斯·赛克斯（CharlesSykes）。20世纪初，经朋友蒙塔古介绍，赛克斯负责为劳斯莱斯设计一尊雕塑车标。当时，已婚的蒙塔古疯狂地爱着他的女秘书桑顿，恳请赛克斯以桑顿为原型设计车标。所以，赛克斯的最初设计中，雕像是一尊披着长袍的女人将手指放在嘴唇上，象征着蒙塔古与桑顿之间不能说的秘密情史。1911年，它正式成为劳斯莱斯车的车标。从此，劳斯莱斯的飞天女神车标更是美丽的爱情象征了。

每辆劳斯莱斯车头上的那个吉祥物：带翅膀的欢乐女神，她的产生与制造的过程，更是劳斯莱斯追求完美的一个绝好的例证。劳斯莱斯车标的设计者查尔斯·赛克斯这样来描述他的设计理念：“风姿绰约的女神以登上劳斯莱斯车首为愉悦之泉，沿途微风轻送，摇曳生姿。”这一理念与女神的造型正是劳斯莱斯追求卓越精神的绝佳体现。

劳斯莱斯中国

劳斯莱斯汽车大中国区经销商展厅分别位于杭州、北京、上海、广州、成都及香港。截至2008年，劳斯莱斯汽车已拥有四款车型；它们分别是幻影标准版、幻影加长版、幻影软顶敞篷车以及幻影双门轿跑车。

Rolls Royce, a brand owned by BMW, was officially established in Britain in 1906. Rolls Royce is famous for its "aristocratic" automobile company. It is also one of the three largest aero-engine manufacturers in the world. In 2003, Rolls Royce automobile company was incorporated into BMW Group. The founders are Frederick Henry Royce and Charles Stewart rolls. The cars produced by Rolls Royce are outstanding representatives of top-grade cars, and they are famous for their luxury all over the world. In addition to making cars, Rolls Royce is also involved in the field of aircraft engine manufacturing. It is also the best engine manufacturer in the world. The famous Boeing airliner uses Rolls Royce's engine. Rolls Royce is the only symbol of elegance and nobility in the automobile kingdom. No matter how old the style of Rolls Royce is and how high the cost is, there is still no challenger. In 1906, Rolls Royce was officially established in the UK. The next year, the silverghost sedan was launched, which was soon hailed as "the best car in the world". Many people in Rolls Royce know Rolls Royce, but they don't know that Rolls Royce is also the best engine manufacturer in the world. The famous Boeing airliner uses the engine of Luo Luo. One of Rolls Royce's main businesses after World War II was the production of aeroengines. The debt loss in 1971 led to bankruptcy. Later, under the intervention of the British government, Rolls Royce was divided into two companies, automobile and aeroengine. The Rolls Royce brand is still used by both companies on two products. Rolls Royce is back to life and once again one of the world's top three aero engine manufacturers. Once, Rolls Royce was almost equal to the power, dignity and prosperity of the British Empire. After a hundred years of vicissitudes, it has gradually lost its former glory. However, in March, Rolls Royce released the 100ex centenary concept car with a high probability of mass production, and in May, it launched a limited production of 35 phantom commemorative versions to celebrate the company's centenary. The emperor's dignity, elegance, introverted domineering - everything is still going on. Compared with its competitors, the original Rolls Royce has two characteristics: simple manufacturing process and low noise when driving. These two advantages soon become the classic of Rolls Royce. The first real legendary "Silver Ghost" was born in 1906. It first appeared at the Paris auto show. Its golden bell top radiator is very striking. Until now, this shape is still an irreplaceable design element of Rolls Royce. In addition to its unique appearance, the "Silver Ghost" also has leading technology: forced lubrication; 7-Liter six cylinder engine with output power of 48 horsepower; and the maximum speed of 110 km / h, which was definitely a world record at that time. At that time, however, Rolls Royce only produced chassis, most of which were assembled with elegant body by Barker company in London. The logo of Rolls Royce uses two "RS" to overlap, which symbolizes that you have me, I have you, and reflects the harmonious relationship between the two. And the famous flying goddess sign is from a beautiful love story. It is more than 100 years since Charles stewarrolls and Henry Royce shook hands for the first time. According to the agreement signed by the two in 1904, Mr. Royce is responsible for the construction of cars, while Mr. Rolles is responsible for the sale of cars. Two years later, the two companies formally merged to produce "the best car in the world". Mr. Rawls's efforts have attracted the attention of Mr. rolls from the upper class of London. As the founder of the British Automobile Club and the agent of panhard company, he soon reached an agreement with Mr. rice, and the world's most famous double "R" logo was born. The "flying goddess" logo was designed by British painter and sculptor Charles Sykes. At the beginning of the 20th century, a friend Montagu introduced Sikes to design a sculpture car logo for Rolls Royce. At that time, the married Montague was madly in love with his secretary Thornton, and asked Sikes to design the car logo based on Thornton. So in Sikes's original design, the statue was a woman in a robe with her fingers on her lips, symbolizing the unspeakable secret love history between Montague and Thornton. In 1911, it officially became the logo of Rolls Royce. Since then, Rolls Royce's flying goddess car logo is a beautiful symbol of love. The mascot on the head of every Rolls Royce: the goddess of joy with wings, her production and manufacturing process, is a perfect example of Rolls Royce's pursuit of perfection. Charles Sikes, the designer of the Rolls Royce logo, described his design concept as follows: "the graceful goddess takes getting on the top of the Rolls Royce as a happy spring, with a light breeze and a swaying posture along the way." This concept and the shape of the goddess are the perfect embodiment of Rolls Royce's pursuit of excellence. The showrooms of Rolls Royce in China are located in Hangzhou, Beijing, Shanghai, Guangzhou, Chengdu and Hong Kong. As of 2008, Rolls Royce has four models: phantom standard, phantom extended, phantom soft top convertible and phantom coupe.

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