斯塔品牌怎么样 申请店铺

肇庆斯塔文化用品有限公司成立于1993年，最初是以代理欧洲著名文具品牌为主，后转为生产、销售相结合的生产型企业。公司总部位于广东肇庆，生产和研发基地也设在肇庆，销售网络国内主要覆盖300家美术用品店，国外活跃客户40-50个，分布在约20-25个国家和地区。

公司发展轨迹

1993年-2004年，主要以代理品牌文具为主；

2005年开始进入生产领域，主要产品以办公类马克笔（如荧光笔、白板笔、记号笔及CD笔等）和美术类马克笔为主，自有STA品牌和OEM/ODM并重；

2006年开始致力于开发美术类和兴趣类的文化用品，例如美术和设计类的专业彩色马克笔等；

2007年正式投入市场，到目前为止，美术类的马克笔已经开发了250个颜色（以国际通行的标准之一,NCS体系为基础），彩色塑料件和彩色墨水（油性和水性）自主生产，以满足广大用户的不同使用要求。

今年，彩色马克笔国内市场约占比15-25%，欧洲市场约20%，并以相当的速度增长。乐观估计，2-3年后，在这两个市场的占有率有可能提高一倍。
公司的增长速度

2008年销量500万支；

2009年销量758万支，增长率52%；

2010年销量1071万支，增长率41%；

2011年销量1442万支，增长率35%；

2012年截至5月份止销量727万支，同比增长48%。

预计今年销售额将达到2000万人民币。
公司的发展方向

公司未来的产品发展方向以美术类和办公类马克笔为主，逐步拓展到工业用马克笔。侧重以OEM/ODM方式为主，自主品牌为辅的经营模式，努力成为国内马克笔领域最有实力的OEM/ODM生产商之一。

Zhaoqingsta Stationery Co., Ltd. was founded in 1993. At first, it is a production-oriented enterprise that mainly acts as an agent for famous stationery brands in Europe, and then turns into a combination of production and sales. The company is headquartered in Zhaoqing, Guangdong Province, and its production and R & D base is also located in Zhaoqing. Its sales network mainly covers 300 art stores in China, 40-50 active customers abroad, and about 20-25 countries and regions. The company's development track is from 1993 to 2004, mainly based on the agent brand stationery; in 2005, it began to enter the production field, mainly including office marker (such as fluorescent pen, whiteboard pen, marker and CD pen) and art marker, with its own sta brand and OEM / ODM paying equal attention; in 2006, it began to develop art and interest class cultural goods, such as art and design class In 2007, it was officially put into the market. So far, 250 colors (based on NCS system, one of the internationally accepted standards) have been developed for art marker. Color plastic parts and color ink (oily and water-based) are independently produced to meet the different requirements of users. This year, the domestic market of color marker pen accounts for about 15-25%, and the European market accounts for about 20%, with a considerable growth rate. Optimistic estimate, 2-3 years later, the share in these two markets is likely to double. The company's growth rate is 5 million sales in 2008; 7.58 million sales in 2009, with a growth rate of 52%; 10.71 million sales in 2010, with a growth rate of 41%; 14.42 million sales in 2011, with a growth rate of 35%; 7.27 million sales as of May 2012, with a year-on-year growth rate of 48%. Sales are expected to reach 20 million yuan this year. The company's development direction the company's product development direction in the future is mainly art and office markers, and gradually expand to industrial markers. Focusing on the OEM / ODM mode, supplemented by independent brands, we strive to become one of the most powerful OEM / ODM manufacturers in the domestic marker field.

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