LEXUS雷克萨斯品牌怎么样 申请店铺

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创于1983年，日本丰田汽车公司旗下的豪华车品牌，全美豪华车销量较大的品牌，全球较大的汽车工业公司

雷克萨斯（Lexus）是日本丰田汽车公司旗下的豪华车品牌，它于1983年被提出，但仅用十几年的时间，自1999年起，在美国的销量超过奔驰、宝马，成为全美豪华车销量大的品牌。过去，Lexus在国内的中文译名是凌志，2004年6月8日，丰田公司在北京宣布将Lexus的中文译名由“凌志”改为“雷克萨斯”，并开始在中国建立特许经销店，开始全面进军中国豪华车市。

雷克萨斯车标

这个品牌名是丰田花了3.5万美元请美国一家取名公司命名的，因为“雷克萨斯”(Lexus)的读音英文“豪华”(Luxury)一词相近，使人联想到该车是豪华轿车的印象。雷克萨斯汽车商标采用车名“Lexus”字母“L”的大写，“L”的外面用一个椭圆包围的图案。椭圆代表着地球，表示雷克萨斯轿车遍布全世界。雷克萨斯新标志在1988年1月的洛杉矾车展上首度亮相。

Founded in 1983, the luxury car brand of Toyota Motor Company of Japan, the brand with large sales volume of luxury cars in the United States, and Lexus, the world's largest automobile industry company, is the luxury car brand of Toyota Motor Company of Japan. It was proposed in 1983, but it only took more than ten years. Since 1999, the sales volume in the United States has exceeded that of Mercedes Benz and BMW, becoming the luxury car brand in the United States Brand with large sales volume. In the past, Lexus's Chinese translation in China was Lexus. On June 8, 2004, Toyota announced in Beijing that it would change Lexus's Chinese translation from Lexus to Lexus, and began to establish franchise stores in China, and began to fully enter the luxury car market in China. The brand name of Lexus logo was named by Toyota for 35000 US dollars. Because the pronunciation of "Lexus" in English is similar to the word "luxury", people think that the car is a luxury car. The Lexus car logo is capitalized with the letter "L" of the car name "Lexus", and the outside of the "L" is surrounded by an ellipse. The ellipse represents the earth, which means Lexus cars are all over the world. The new Lexus logo made its debut at the Los Angeles motor show in January 1988.

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