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外婆桥是嘉华投资实业公司近年来精心培育、全力打造的餐饮品牌。外婆桥集中餐、自助火锅、西式自助餐及精美小吃于一体，其独有的装饰和菜品，无不体现出中华国学文化与传统美食的巨大魅力，使人在感受文化的亲近、乡情的永恒、享用巴渝美味佳肴的同时，也体会至宾至如归的人文关怀。

外婆桥自1996年创办至今，丰富的文化底蕴使其获得了迅速的发展，以宏扬重庆餐饮文化为已任，志于发展和传播重庆餐饮文化，把重庆餐饮产业做大做强，继而走向世界。根据“植根传统文化，传播现代文明”的文化理念，提出了“宏扬文化、规模经营、服务大众” 的经营宗旨，以“思想至先、质量至真、服务至诚、追求至美、做百年老店”的企业理念，在餐饮业界迅猛崛起壮大，独树一帜，先后获得“全国绿色餐饮企业”“ 第四届中国美食节《中国美食节宴席设奖》”“重庆美食名店”“ 重庆 《诚信连锁企业》”“ 第四届中国美食节《中国名宴金鼎奖》、《中国名火锅宴金鼎奖》”“中国餐饮名店”等，现已拥有多家连锁店，成为重庆市著名餐饮品牌店、重庆美食文化名片之一。

近年来，外婆桥以遵循现代国际餐饮连锁经营的一般规律和先进模式，在特许经营过程中，始终坚持“统一规范、传承创新、支持沟通”的特许理念，循环水流餐饮传输装置获专利号（ZL01 2 47324.3），受到消费者的热烈追捧，标志着外婆桥走上现代化餐饮之路。

Grandma bridge is a catering brand carefully cultivated and fully built by Jiahua Investment Industrial Company in recent years. Grandma bridge focuses on meals, self-help hot pot, western buffet and exquisite snacks. Its unique decoration and dishes all reflect the great charm of Chinese culture and traditional cuisine, making people feel the close culture, the eternal feeling of the countryside and the enjoyment of Bayu delicacies at the same time, as well as the humanistic care of being at home. Since its establishment in 1996, grandma bridge has gained rapid development due to its rich cultural heritage. She has been committed to developing and disseminating Chongqing's catering culture, making Chongqing's catering industry bigger and stronger, and then going to the world. According to the cultural concept of "taking root in traditional culture and spreading modern civilization", this paper puts forward the management tenet of "promoting culture, scale management and serving the public". With the enterprise concept of "thinking first, quality first, service sincere, pursuit of beauty and being a century old shop", it has grown up rapidly in the catering industry, and established its own school. It has successively won the "national green catering enterprise" and "the fourth" in the catering industry There are many chain stores in the 4th China Food Festival, such as "banquet award of China Food Festival", "Chongqing famous restaurant", "Chongqing honest chain enterprise", "China famous banquet Golden Tripod Award", "China famous hot pot banquet Golden Tripod Award", "China famous restaurant", etc., which have become one of the famous restaurant brands and Chongqing food culture business cards. In recent years, in order to follow the general rules and advanced mode of modern international catering chain operation, grandma bridge has always adhered to the franchise concept of "unified specification, inheritance and innovation, support and communication" in the franchise process, and the circulating water catering transmission device has obtained the patent number (zl01247324.3), which is warmly sought after by consumers, marking grandma bridge embarks on the road of modern catering.

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