川骄品牌怎么样 申请店铺
牡丹江市东鹏餐饮服务有限公司冠名的实体经营均以火锅餐饮经营、火锅底料、调味料生产加工为主要运作项目。
首家以该品牌冠名的火锅专营店(即总店)于1999年问世于旅游文化名城牡丹江,十年风雨,经久不衰。时至今日,已于全国各地发展旗下连锁店几十家,正以十分良好的态势和发展前景进军国内市场。
“川骄火锅”在长期的经营和运作的过程中不断地进行技术的革新与工艺改良,进而打破了传统火锅在食用中的诸多弊端,坚持“健康、美味、时尚、经典”的“四位一体”饮食理念,进而形成了一套在体系上相对完善,技术上相对前位,品位上相对时尚的火锅饮食体系,推出了集“川骄健康清油锅”、“川骄美味鸳鸯锅”为主要项目的菜系。
“川骄”在这十几年的经营中一直坚持走“以消费者的品位需求和健康需求为中心,以合作者的经营需求和管理需求为已任”的发展路线,因而赢得了广大顾客和加盟商的青睐和信任,也赢得了餐饮界同行的眷顾和好评。
2000年8月7日“川骄ChuanJiaohotpot”及图案被国家工商行政管理总局商标局认定为保护品牌,为川骄火锅的市场规范化运营打下了坚实的基础和可靠的保障。
同时川骄火锅品牌管理机构建立和完善了总部的各职能部门和连锁开发体系。为此川骄火锅将以其更加合理有效的管理模式,更加精锐干练的团队,更加系统的运作体系走出一条“具有川骄特色”的连锁之路!
Mudanjiang Dongpeng Catering Service Co., Ltd. named entity operation are hot pot catering operation, hot pot bottom material, seasoning production and processing as the main operation projects. The first hotpot franchise store named by the brand (i.e. the head office) came out in Mudanjiang, a famous tourist and cultural city, in 1999. It has been a decade of ups and downs. Up to now, it has developed dozens of chain stores all over the country, and is entering the domestic market with a very good situation and development prospects. In the long-term operation and operation of Chuanjiao hot pot, it has been constantly carrying out technological innovation and technological improvement, thus breaking many disadvantages of traditional hot pot in food, adhering to the "four in one" diet concept of "health, delicacy, fashion and classic", and forming a set of hot pot drinks which are relatively perfect in system, relatively ahead in technology and relatively fashionable in taste Food system, launched a set of "Chuanjiao healthy clear oil pot", "Chuanjiao delicious mandarin duck pot" as the main project cuisine. "Chuanjiao" has been adhering to the development route of "taking the consumers' taste and health needs as the center and the partners' operation and management needs as the responsibility" in its operation for more than ten years, thus winning the favor and trust of customers and franchisees, as well as the favor and praise of colleagues in the catering industry. On August 7, 2000, "Chuanjiao jiaohotpot" and its pattern were recognized as the protection brand by the Trademark Office of the State Administration for Industry and commerce, laying a solid foundation and reliable guarantee for the standardized operation of Chuanjiao hotpot market. Meanwhile, Chuanjiao hotpot brand management organization has established and improved the functional departments and chain development system of the headquarters. For this reason, Chuanjiao hotpot will come out with a chain road of "Chuanjiao characteristics" with its more reasonable and effective management mode, more sharp and capable team, and more systematic operation system!
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