Stella Artois品牌怎么样 申请店铺
时代啤酒(StellaArtois)是一个比较特殊的比利时啤酒,它是比利时生产的为数不多的下发酵拉格啤酒,而非惯用的上发酵或自然发酵方式酿造,它也是按照东欧人民喜爱的Pilsner风格酿造,在百威英博集团的操作下,时代啤酒迅速占有比利时啤酒出口份额的了75%,成为了一个国际化的品牌,在全世界超过八十个国家销售,并且时代啤酒也晋升为比利时的甲级啤酒行列。
时代啤酒的历史最早可以回朔到1366年时所创建的DenHoorn酿酒厂,在当时他们还在酿造正统比利时啤酒,1425年时,原本没没无闻的小镇因为鲁汶大学的成立,吸引了全欧洲的学生前往就读,也将酒厂的名称传遍各地,1717年塞巴斯提安.阿托瓦(SebastianArtois)买下酒厂,并将其改名为Artois,时代啤酒酿造厂正式建立。
1926年时,时代啤酒厂推出了一支原本只是季节性质的冬季啤酒,以星星(Stella)命名,也就是现在的StellaArtois时代啤酒,它当时第一次在加拿大出售并马上成为了一种非常成功的商业啤酒,成为了一年四季都在出售的啤酒,除了二次世界大战停产之外,一直生产到了今天。时代啤酒在1960年的时候已经每年生产超过百万升,到1993年和2006年经过两次工业化的扩产,现在每年已经生产达到百亿升标准了。该品牌目前是百威英博集团的三大全球旗舰品牌之一(另外两个是贝克和百威),也是老英特布鲁(百威英博集团前身的前身)的传统拳头品牌。
时代啤酒是为数不多的比利时生产的完全使用工业手段生产的啤酒,它使用了一些添加剂和原料替代物进行生产,在口味上尽可能保持贴近原料的原味,但确实不像一般的比利时啤酒那样“有滋有味”,体现出一副全面的美国式下发酵拉格的特点——清澈通透、金黄色、干爽等。
另外,时代啤酒不像其它比利时啤酒一般强调丰富的口味,它更注重的是麦子原有的味道,很像东欧风格的啤酒,入口甘甜下咽苦涩,回味较重,啤酒花香气持久,中间又加入了一些比利时特有的花香和水果味道,所以才快速得到了大家的喜爱。
百威英博(Anheuser-BuschInBev)是一家上市公司,总部位于比利时鲁汶。百威英博是全球领先的酿酒制造商,也是全球五大消费品公司之一。作为一家以消费者为中心、以销售为推动力的大型公司,百威英博旗下经营着超过200多个品牌,其中包括百威、时代(StellaArtois)、贝克啤酒等全球旗舰品牌;Leffe、Hoegaarden等迅速成长的跨国畅销品牌;以及BudLight、Skol、Brahma、Quilmes、Michelob、哈尔滨啤酒、雪津、Klinskoye、Sibirskaya、SibirskayaKorona、Chernigivske、Jupiler等本土明星品牌。此外,公司拥有GrupoModelo公司50%的股份。GrupoModelo是墨西哥领先的啤酒制造商,也是享誉全球的科罗娜啤酒品牌所有者。
Stella Artois is a special Belgian beer. It is one of the few down fermented lagers produced in Belgium, rather than the traditional up fermented or natural fermented way. It is brewed according to the Pilsner style loved by the people of Eastern Europe. Under the operation of Baiwei Yingbo group, Stella Artois rapidly accounted for 75% of Belgium's beer exports For an international brand, it is sold in more than 80 countries around the world, and time beer has also been promoted to the first-class beer ranks in Belgium. The history of time beer can be traced back to the den Hoorn brewery founded in 1366. At that time, they were still brewing orthodox Belgian beer. In 1425, the unknown town attracted students from all over Europe to study because of the establishment of the University of Leuven, and also spread the name of the brewery. Sebastian Artois bought the wine in 1717 The factory was renamed Artois, and the time brewery was officially established. In 1926, time brewery launched a winter beer that was originally just seasonal in nature, named after Stella (now Stella Artois era beer). It was sold in Canada for the first time and immediately became a very successful commercial beer. It became a beer that was sold all the year round. In addition to World War II, it was produced until Today. In 1960, time beer had been produced more than one million liters per year. By 1993 and 2006, it had been expanded twice. Now it has reached the standard of ten billion liters per year. The brand is currently one of the three global flagship brands of Budweiser InBev group (the other two are Baker and Budweiser), as well as the traditional fist brand of old inbulu (the predecessor of Budweiser InBev group). Time beer is one of the few beers produced in Belgium, which is completely produced by industrial means. It uses some additives and raw material substitutes to produce beer. It keeps close to the original taste of raw materials as much as possible in taste, but it is not as "delicious" as the general Belgian beer, reflecting the characteristics of a comprehensive American style fermentation Lagrange -- clear and transparent, gold Yellow, dry, etc. In addition, time beer does not emphasize rich taste like other Belgian beer. It pays more attention to the original taste of wheat. It is very similar to the Eastern European style beer. It tastes sweet and tastes bitter. The aftertaste is heavy. The hops smell is long-lasting. In the middle, there are some unique Belgian flower and fruit flavors, so it is quickly loved by everyone. Anheuser Busch InBev is a public company with its headquarters in Leuven, Belgium. AB InBev is the world's leading winemaker and one of the world's top five consumer goods companies. As a large-scale company with consumers as the center and sales as the driving force, AB InBev operates more than 200 brands, including global flagship brands such as Budweiser, stellaartois and Baker beer, fast-growing transnational and smooth selling brands such as leffe and Hoegaarden, and budlight, skol, Brahma, Quilmes, Michelob, Harbin beer, Xuejin and klins Koye, sibirskaya, sibirskaya Korona, chernigivske, Jupiler and other local star brands. In addition, the company owns 50% of Grupo modelo. Grupo modelo is a leading brewer in Mexico and the owner of the world-renowned corona beer brand.
本文链接: https://brand.waitui.com/7f96f3a95.html 联系电话:021-61705858