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1993年，Electra诞生了，它让世界对舒适的城市自行车有了新的看法。该品牌的创始人Benno Benziger和Geano Erfort决定开发一款新颖的Cruiser——结合了经典和现代技术的设计。“起初，经销商嘲笑我们。但逐渐人们开始意识到他们不需要骑着山地自行车去杂货店，”Benziger说。
2003年，传奇款式Townie推出。该款式运用Flat Foot技术，在美国开创“conformatable bike”（舒适自行车） 理念，使Electra城市成为舒适自行车鼻祖。
迄今为止，该品牌已成为该领域公认的世界佼佼者，Electra自行车在北美，欧洲，俄罗斯以及中国，日本和澳大利亚均取得令人瞩目的成绩。
In 1993, Electra was born, which gave the world a new perspective on comfortable city bikes. The founders of the brand, Benno Benziger and geano erfort, decided to develop a novel Cruiser - a design that combines classic and modern technology. "At first, the dealers laughed at us. But gradually people began to realize that they didn't need to ride a mountain bike to the grocery store, "Benziger said. In 2003, the legendary townie was launched. This style uses flatfoot technology to create the concept of "conformable bike" in the United States, making Electra city the ancestor of comfortable bike. So far, the brand has become recognized as the world leader in this field. Electra bicycle has made remarkable achievements in North America, Europe, Russia, China, Japan and Australia.
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