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名典鞋业集团有限公司是一家专业开发、生产和销售中高档女鞋的全国无区域现代化集团企业。集团由赵少忠董事长亲自创办，自1996年创始以来，始终秉承以人为本、开拓创新和典雅精致的设计理念，持续开发时尚、舒适的“medd名典”牌女鞋，不断满足客户的需求欲望，始终走在时代前沿，致力于缔造女鞋生产的一流企业。2005年6月，经国家工商行政管理局核准升级为全国无区域企业“名典鞋业有限公司”。同年陆续投资一亿元兴建名典青田工业园。2007年9月，升级为全国无区域的名典鞋业集团，母公司名称变更为“名典鞋业集团有限公司”。

通过多年的跨越式发展，名典鞋业集团已成长为大型现代化无区域企业集团，拥有名典鞋业集团有限公司（母公司）和青田金美纸品有限公司、青田名家秀女鞋业有限公司、浙江欧美威服装有限公司、佛山市依蒂鞋业有限公司、温州香城机械有限公司、广州电子商务公司等6家子公司。集团员工3500人，总资产5.2亿元，总占地面积一百多亩。建有青田、广州两大鞋业生产基地，广州、温州、成都三大研发中心。

集团总部所在地青田侨乡工业区名典工业园，系公司征地60多亩、投资一亿多元兴建而成。目前拥有先进的生产流水线12条，年生产各类女鞋800万双。集团不断提升管理水平，2008年开始导入ISO9001国际质量管理体系和ISO14001环境管理体系，全面实施品牌战略和与环境相协调发展两大决策，同时打造公司的CI（企业形象）、CS（顾客满意）两大工程，把开拓市场、提升品牌形象和创建名牌紧密联系在一起，不断构筑新的竞争优势，开拓新的营销领域。

将名典商标打造成家喻户晓的知名品牌是名典人坚持不懈的目标。为此，公司全力实施品牌战略，每年投入巨资用于品牌形象建设。建立了60多家总代理，3000多家专卖店，营销网络遍布全国。在中央电视台等各大媒体进行广告宣传，使名典品牌深入人心。聘请影视明星梅婷出任形象代言人，以其高贵优雅的气质，全面诠释名典女鞋“名家经典、名流典范”的品质。在各大超市建立形象专柜，在人口密集的城镇建立品牌形象店。

公司着眼长远，注重企业文化建设，充分认识到企业管理队伍发展、管理水平提升和员工学习的重要性，先后投入巨资打造学习型团队，开发实用型梯队人才。持续开展文明用语、《弟子规》等品德学习活动和业务全员培训，坚持步调一致的早晨班前会操炼，努力塑造企业文化。

公司从组建集团之始，就注重企业理念的推广，通过规范化的企业经营，形成了以“心随名典、忠诚组织，同心同德，再创辉煌”为口号，以“实现自我价值，振兴民族工业，为富强我的祖国而努力奋斗”为使命，以“创造成功、感恩回报”为发展观和以“规范至上、尊重人性”为管理理念的一整套独具特色的名典文化理念。

名典在发展的同时，不断回报社会。每年不定期地慰问敬老院、资助贫困大学生圆上学梦、扶持贫困山区、反哺新农村建设、为灾区捐款等，已累计捐助1200多万元。

通过多年的努力，名典已然成为中国女鞋行业里的佼佼者，多次被政府有关部门评为“浙江省劳动关系和谐企业”“科技进步优秀企业”、“省级安全文明单位”、“信用等级AAA企业”；先后荣获“浙江名牌”、“浙江省著名商标”等荣誉称号；董事长赵少忠先生也被评选为“中国优秀民营企业家”，还连续被聘请为温州市第九届和第十届政协委员，当选为丽水市第三届人大代表。

豪情满怀的名典人创造了奇迹般的历史，但名典人并未因此而止步不前，我们正规划着未来的发展之路：加快上市进程，将公司建成“品牌优、市场优、管理优”的卓越型优势上市企业，努力做强、做专、做优名典集团。

Mingdian shoes Group Co., Ltd. is a professional development, production and sales of high-end women's shoes in the country without regional modernization group enterprises. Founded by Chairman Zhao Shaozhong in person, since its inception in 1996, the group has always been adhering to the design philosophy of people-oriented, pioneering innovation and elegance and refinement, continuously developing fashionable and comfortable "Medd classic" brand women's shoes, constantly meeting the needs and desires of customers, always walking in the front of the times, and committed to creating a first-class enterprise in the production of women's shoes. In June 2005, it was approved by the State Administration for Industry and commerce to be upgraded to the national non regional enterprise "Mingdian Shoes Co., Ltd.". In the same year, it successively invested 100 million yuan to build Mingdian Qingtian Industrial Park. In September 2007, it was upgraded to the national non regional Mingdian shoes group, and the name of the parent company was changed to "Mingdian shoes Group Co., Ltd.". Through years of great leap forward development, Mingdian shoes group has grown into a large modern non regional enterprise group, with Mingdian shoes Group Co., Ltd. (parent company), Qingtian Jinmei Paper Co., Ltd., Qingtian Mingjia xiunv Shoes Co., Ltd., Zhejiang omaowei Clothing Co., Ltd., Foshan Yidi Shoes Co., Ltd., Wenzhou Xiangcheng Machinery Co., Ltd., Guangzhou e-commerce Six subsidiaries including the business company. The group has 3500 employees, a total asset of 520 million yuan, and a total area of more than 100 mu. There are two shoe production bases in Qingtian and Guangzhou, and three R & D centers in Guangzhou, Wenzhou and Chengdu. Mingdian Industrial Park, Qingtian Qiaoxiang Industrial Zone, the headquarters of the group, is built by the company with land acquisition of more than 60 mu and investment of more than 100 million yuan. At present, the company has 12 advanced production lines and annual production of 8 million pairs of all kinds of women's shoes. In 2008, the group began to introduce the ISO9001 international quality management system and ISO14001 environmental management system, fully implement the brand strategy and the two major decisions of coordinated development with the environment, and at the same time, build the company's Ci (corporate image) and CS (customer satisfaction) two major projects, closely link market development, brand image promotion and brand building, and constantly build New competitive advantages and new marketing fields. It is the persistent goal of Mingdian people to build Mingdian brand into a well-known brand. To this end, the company fully implements the brand strategy and invests a huge amount of money in brand image construction every year. It has established more than 60 general agents, more than 3000 specialty stores, and its marketing network has spread all over the country. In CCTV and other major media to carry out advertising, so that the famous brand deeply rooted in the hearts of the people. Meiting, a film and television star, is employed as the image spokesperson to fully interpret the quality of famous classic and celebrity model of famous women's shoes with her noble and elegant temperament. Establish image counters in major supermarkets and brand image stores in densely populated towns. The company has a long-term perspective, pays attention to the construction of corporate culture, fully recognizes the importance of enterprise management team development, management level improvement and staff learning, and has invested a lot of money to build a learning team and develop practical echelon talents. We will continue to carry out moral learning activities such as civilized language, disciple rules and training for all business staff, adhere to the morning pre shift training in step, and strive to shape corporate culture. Since the establishment of the group, the company has paid attention to the promotion of the enterprise concept. Through standardized enterprise management, the company has formed the slogan of "follow the famous code with heart, loyal organization, with one heart, create brilliance again", the mission of "realize self value, revitalize national industry, strive for the prosperity and strength of our motherland", the development concept of "create success, gratitude and return" and the concept of "standardize to "Respect for human nature" is a set of unique cultural concepts of famous classics. While the development of famous classics, they constantly repay the society. Every year, more than 12 million yuan has been donated to the homes for the elderly, to the poor college students to realize their school dreams, to the poor mountainous areas, to the new rural construction and to the disaster areas. Through years of efforts, Mingdian has become the leader in China's women's shoe industry, and has been awarded the titles of "Zhejiang Province harmonious labor relations enterprise", "excellent enterprise of scientific and technological progress", "provincial safety and civilization unit", "AAA enterprise of credit rating" by relevant government departments for many times; successively awarded the honorary titles of "Zhejiang famous brand", "Zhejiang Province famous brand"; chairman Zhao Shaozhong He was also selected as "China's outstanding private entrepreneurs", and was successively employed as a member of the 9th and 10th CPPCC committees of Wenzhou City, and was elected as a representative of the 3rd People's Congress of Lishui City. The famous Dian people who are full of pride have created a miraculous history, but the famous Dian people haven't stopped because of this. We are charting the road of future development: accelerating the listing process, building the company into a superior listed enterprise with "excellent brand, market and management", striving to become a strong, specialized and excellent famous Dian group.

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