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JZ玖姿为安正时尚集团股份有限公司旗下品牌，成立于2001年，她致力于追求时尚、精致与实用美学的完美平衡，通过对国际流行趋势与女装市场的严谨研究，整合国际、国内尖端时尚资源，融汇贯通，倾心专注，精彩演绎现代都市女性的自信、优雅、女人味。秉承“优雅、大气、经典、时尚”的设计理念，运用优质上等的面料、精致的细节装饰、优雅的色彩和图案，加上时尚的设计和巧妙的剪裁，勾勒出女性的线条美感，妆点现代都市女性的多彩生活。

品牌理念

JZ玖姿追求时尚、精致与实用美学的完美平衡，通过对国际流行趋势与女装市场的严谨研究，整合国际、国内尖端时尚资源，融汇贯通，倾心专注，精彩演绎现代都市女性的自信、优雅、女人味。

设计理念

JZ玖姿秉承“优雅、大气、经典、时尚”的设计理念，运用优质上等的面料、精致的细节装饰、优雅的色彩和图案，加上时尚的设计和巧妙的剪裁，勾勒出女性的线条美感，妆点现代都市女性的多彩生活。

2013春夏品牌形象

Who’sthatwoman?

It’sJZwoman

女人的线条、女人的魅力、女人的风情

集于玖姿女人的一身

2013春夏大片摄影：

白色曲线艺术装置×艳彩春夏数位印花

灿烂的艺术对话×高端的时尚气势

考究精致的服饰细节×饰身版型的千娇百媚

完全体现专属玖姿的

“时尚、精致、女人味”

产品介绍

经典雅致系列

从精美荟萃的时尚盛宴，到品味交流的私人宴请;玖姿雅致系列结合时尚设计，精致的搭配，立体的裁剪，打造时尚、品味、精致的派对明星。

都市风尚系列

从职场工作到日常生活的快速切换，从紧张理性到自在闲适的平滑转变，玖姿日常系列采用色彩柔美的印花、图案、适用性极强又易于搭配的时尚单品，满足她们展示自我获得关注的内心需求。

时尚休闲系列

抛开工作的繁重，暂别生活的琐碎，轻松独行于城市的每个有趣角落，展现轻松个性化的另一个自我，舒适的面料、新颖的搭配方式，打造活力、时尚的都市女性。

品牌推广

JZ玖姿品牌通过360品牌传播策略，全方位的贴近顾客生活。通过广告，产品宣传，时装发布会，时尚媒体推广，娱乐营销，新媒体等推广模式，传播品牌的核心价值。

客户管理

JZ玖姿视客户为企业的核心资产，强调品牌和客户之间的多位互动，不断对产品及服务进行改进和提高以满足顾客的需求。企业通过建立完善的CRM客户关系管理系统，以品牌为导向，顾客为核心，实施灵活的多渠道互动，并对VIP客户提供差异性增值服务，真正实现客户型导向企业的转型。

战略目标

JZ玖姿作为安正时尚集团主导品牌，经过数年的国际化品牌运作，已成为中国成熟女装行业的知名品牌。JZ玖姿以对潮流的精准把握、舒适的面料、时尚的款式，在激流的市场竞争中不断书写出精彩的篇章。JZ玖姿品牌未来将进一步加大品牌建设，指引整个团队全心投入发掘中国现代女性内心的审美情趣，展现出女性自信、优雅、时尚的精致生活，将JZ玖姿终端店铺打造成为女性心中的完美衣橱。

JZ Jiuzi, a brand of anzheng Fashion Group Co., Ltd., was founded in 2001. She is committed to the perfect balance of fashion, refinement and practical aesthetics. Through rigorous research on international fashion trends and women's clothing market, she integrates international and domestic cutting-edge fashion resources, integrates them, focuses on them, and highlights the confidence, elegance and femininity of modern urban women. Adhering to the design concept of "elegance, atmosphere, classic and fashion", we use high-quality fabrics, exquisite details, elegant colors and patterns, plus fashionable design and clever tailoring to outline the beauty of women's lines and decorate the colorful life of modern urban women. The brand concept of JZ Jiuzi pursues the perfect balance of fashion, refinement and practical aesthetics. Through the rigorous research on international fashion trends and women's clothing market, it integrates international and domestic cutting-edge fashion resources, integrates them, focuses on them, and highlights the self-confidence, elegance and femininity of modern urban women. Design concept: adhering to the design concept of "elegance, atmosphere, classic and fashion", JZ Jiuzi uses high-quality fabrics, exquisite details, elegant colors and patterns, plus fashionable design and clever tailoring to outline the beauty of women's lines and decorate the colorful life of modern urban women. Who's sthatwoman? It's jzwoman: Women's lines, women's charm, and women's amorous feelings are all integrated into Jiuzi women's 2013 spring and summer blockbuster Photography: white curve art device × colorful spring and Summer Digital Printing brilliant art dialogue × high-end fashion momentum, exquisite dress details × charming body type, which fully reflects the "fashion and precision" of exclusive Jiuzi "Chic, feminine" products introduce classic elegant series, from exquisite fashion feast to private banquet of taste exchange; Jiuzi elegant series combines fashion design, exquisite collocation and three-dimensional cutting to create a fashionable, tasteful and exquisite party star. The urban fashion series is a fast transition from work to daily life, and a smooth transition from tension and rationality to freedom and leisure. Jiuzi's daily series uses soft color printing, patterns, fashion pieces with strong applicability and easy matching to meet their inner needs of showing themselves and gaining attention. Fashion and leisure series, apart from the heavy work and the trivial life, can easily walk alone in every interesting corner of the city and show another relaxed and personalized self, comfortable fabric and novel collocation mode, so as to create a dynamic and fashionable urban woman. Brand promotion JZ Jiuzi brand through 360 brand communication strategy, all-round close to customer life. Through advertising, product promotion, fashion conference, fashion media promotion, entertainment marketing, new media and other promotion modes, the core value of the brand is disseminated. Customer management JZ Jiuzi regards customers as the core assets of the enterprise, emphasizes the interaction between brands and customers, and constantly improves products and services to meet customers' needs. Through the establishment of a perfect CRM customer relationship management system, brand-oriented, customer-centered, flexible multi-channel interaction and differential value-added services for VIP customers, enterprises can truly realize the transformation of customer-oriented enterprises. As the leading brand of anzheng fashion group, JZ has become a well-known brand in China's mature women's wear industry after several years of international brand operation. JZ Jiuzi keeps writing a wonderful chapter in the fierce market competition with its accurate grasp of the trend, comfortable fabric and fashionable style. JZ Jiuzi brand will further increase brand construction in the future, guide the whole team to fully explore the aesthetic taste of modern Chinese women, show the delicate life of women's confidence, elegance and fashion, and build JZ Jiuzi terminal store into the perfect wardrobe in women's mind.  

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