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“东方既白”是全球最大的餐饮集团百胜继肯德基、必胜客欢乐餐厅、必胜客宅急送、塔可钟墨西哥风情餐厅之后，在中国推出的第五大餐饮品牌。到2007年12月底为止，“东方既白”在上海已经有12家餐厅了。东方既白第一家店早在04年5月就在上海大华低调开业。直到8月才有媒体注意到而爆出新闻。对此，百胜的解释是大华东方既白是家试验店，由于中式快餐是前所未有的尝试，百胜特意借此了解市场，完善营运模式，培养团队。

东方既白，是中国餐饮集团—百胜餐饮集团第一个中式餐饮品牌，是肯德基的兄弟品牌。

为了保证一战成功，百胜团队在产品开发上下了极大的苦心。设计上首先要求所有不同餐期（早、中、晚餐，点心，小吃，冰点等），甚至儿童专用餐都得有几个硬底子的招牌产品；并且把所有中国人爱吃的包括饭、面、包子、豆浆、酸梅汤都包罗在内；再经过百胜的科学管理，务必保证每一样产品都是市场上质量最好，以及极具特色的东坡焖肉或鱼香肉丝包子。中、午餐一定要试试秘制糖醋小排和原汁鲜茄牛肉面。正餐之间可以尝尝东方既白的美味小吃；香酥翅霸和天椒辣子鸡。小朋友则一定喜欢特别为他们研发的岩烧海苔饭团，造型有趣、营养又好吃，还有玩具赠送。

新一代的东方既白，一改以前中式快餐的经营方式，完全采取肯德基的营运标准。餐厅的装饰风格现代、活泼、轻松。店堂干净清洁，就像走进肯德基一样。服务标准也是比照肯德基，员工活泼亲切。进门就是一字拉开的售卖柜台，上方是一目了然的餐牌，柜台后面是产品保温柜。顾客点餐，付款后食品即买即取，立等可取。

中国百胜餐饮集团旗下备受瞩目的中式快餐品牌东方既白，继05年四月下旬和五月中分别在上海徐家汇美罗城和浦东昌里连续开设两家餐厅后，近日又推出一系列独具特色的中式美食佳品：主食类的“鱼香肉丝饭”；小吃类的“一品芝麻球”；冰品饮料类的“玉米牛奶刨冰”、“冰洛神花茶”等，令其再次聚敛人气，客源大增。东方既白有关负责人指出：为了实现将东方既白打造成最受中国人欢迎的中式快餐品牌的承诺，东方既白自开业以来，一直不断调整并丰富产品的种类，在产品研发上勇于突破，锐意创新，与此同时，在工艺上更注重品质的稳定，确保开发出更多迎合消费者口味，而又能达到现代快餐需求的中式食品。

截至2013.6.24，东方既白国内门店数量已达27家。

"Oriental White" is the fifth largest catering brand launched by Yum in China after KFC, Pizza Hut happy restaurant, Pizza Hut Home Express and Taco Bell Mexican restaurant. By the end of December 2007, "Oriental White" had 12 restaurants in Shanghai. As early as May 2004, the first store of Oriental White opened in low profile in Shanghai Dahua. It wasn't until August that the media noticed and broke the news. To this end, yum explained that Dahua Oriental is a test shop. Because Chinese fast food is an unprecedented attempt, yum specifically uses this opportunity to understand the market, improve its business model and cultivate its team. Oriental White is the first Chinese-style catering brand of Yum! Brands, a Chinese catering group, and a brother brand of KFC. In order to ensure the success of World War I, yum team has made great efforts in product development. In the design, first of all, all different meal periods (breakfast, lunch, dinner, snacks, freezing point, etc.) and even children's special meals must have several brand products with hard base; and all the Chinese people's favorite meals, including rice, noodles, steamed stuffed bun, soy milk, and sour plum soup, must be included; and then through the scientific management of yum, we must ensure that each product is the best quality in the market And Dongpo braised meat or fish flavored pork bun with special characteristics. For lunch, we must try the secret sweet and sour pork chop and the original fresh eggplant beef noodles. Between meals, you can taste the delicious snacks of Oriental white; crispy chicken with wings and spicy chicken with peppers. The children must like the rice balls specially developed for them, which are interesting in shape, nutritious and delicious, as well as toys. The new generation of Oriental is white. It changes the operation mode of Chinese fast food before and adopts KFC's operation standard completely. The decoration style of the restaurant is modern, lively and relaxed. The store is clean, just like walking into KFC. The service standard is similar to KFC, and the staff are lively and friendly. In the door is a word open sales counter, above is a clear meal plate, behind the counter is the product heat preservation cabinet. When customers order food, they can buy it immediately after payment and take it immediately. The famous Chinese fast food brand dongfangbai of China Yum! Food Group Co., Ltd. has recently launched a series of unique Chinese delicacies, such as "fish flavored shredded pork rice" for main food, "sesame ball" for snack, and "corn" for ice beverage, after opening two restaurants in Meiluocheng and pudongchangli, Xujiahui, Shanghai in late April and mid May 2005 respectively Milk ice shaving, icy Luoshen flower tea and so on, make it gather popularity again and increase the number of customers. The person in charge of Oriental White pointed out that: in order to realize the commitment of building Oriental white into the most popular Chinese fast food brand, since its opening, Oriental White has been constantly adjusting and enriching the types of products, making breakthroughs in product research and development, and making innovations. At the same time, it pays more attention to the stability of quality in terms of technology, so as to ensure that the development meets more consumer tastes, Chinese food that can meet the needs of modern fast food. As of June 24, 2013, the number of domestic stores of Oriental White has reached 27.

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