中视金桥品牌怎么样 申请店铺
中视金桥国际传媒集团创始于1999年,是中国优良的综合性传媒运营集团,以构建“电视+互联网+移动互联网”的跨屏传播营销平台为核心,旗下包括电视“电视广告及品牌服务”和数字“iBCP、网络媒体和内容经营”两大业务群。十八年来,中视金桥同时服务国内和国际市场,累计为全球超过3000家企业及旅游品牌提供了专业、贴心的品牌传播服务。
跨屏媒体平台聚合优质资源
中视金桥努力为客户提供基于“电视+网络”的媒体平台服务,以实现媒体融合时代下的可持续发展。目前中视金桥旗下的电视媒体资源包括中国中央电视台5大频道、百家地方电视台公益联播网、福克斯国际电视网旗下的国家地理频道等多个频道,可覆盖中国13亿人口和全球近20亿用户;通过金桥智慧iBCP接入可覆盖中国互联网和移动互联网用户的数字媒体资源,并向覆盖全球的海外数字媒体延伸;投资运营的数字网络媒体乐途旅游网、播视网、吾谷网。
数字营销iBCP彰显智能化 标准化 品牌化
iBCP(品牌传播智能云服务平台)是中视金桥独立自主研发,以“专业、诚信、规范”的高标准建立的智能程序化广告购买平台。iBCP已成功地与新浪、百度、凤凰、网易、搜狐、乐视、爱奇艺等数十家主流媒体资源完成流量对接,并全量接入inmobi、Smaato、Adview、科大讯飞等SSP资源,每日广告请求量超200亿次,构建了“移动+视频”为特色的程序化购买平台。iBCP目前已与飞鹤、义乌市、立邦、TCL等品牌形成战略合作。iBCP以更智能、更品牌、更云端、更平台的工具,为广告主提供品牌整合营销传播解决方案。
客户类型从旅游景区、省市级旅游推广机构到海外旅游目的地,典型客户包括山东省、贵州省、湖北省、河南省、安徽省、成都、义乌、惠州、汉中以及马来西亚和澳门旅游局等。
服务国内与国际两大市场
中视金桥集团总部设有国际业务部,在香港和新加坡设有分公司,先后与CNBC、亚洲新闻台(Channel News Asia), Facebook, 福克斯国际电视网(FOX Internatinonal Channels)、国家地理频道(National Geographic Channel)等结成合作伙伴, 直接对接海外主流媒体平台,并以国际化团队的专业标准,满足中国品牌“走出去”的传播需求。同时,中视金桥还为北美、欧洲和亚洲数十个国家、地区以及城市的旅游机构提供了针对中国市场的推广服务。
公益品牌传播“一站式”服务商
桥公益联播网是依托城市电视媒体打造的公益广告传播平台,覆盖了200多家城市电视台的近9亿收视人口。2005年以来,已经制作播出了400多支公益广告片,并多次获得公益类广告专业奖项。可为客户提供融广告创意、策划、制作、传播为一体的全媒体公益传播解决方案。
网络媒体聚焦垂直领域
中视金桥投资运营的网络媒体乐途旅游网、吾谷网、播视网,分别聚焦旅游、农业、运动健康三大垂直领域。锁定目标人群,挖掘用户需求,三网不断优化产品和运营模式,形成细分行业中的独特优势和影响力,同时为针对互联网用户的内容营销和投放提供有效的服务。
Founded in 1999, CTV Golden Bridge International Media Group is China's excellent comprehensive media operation group. It takes the TV screen + Internet plus mobile Internet as the core platform, and includes two major business groups, namely TV "TV advertising and brand service" and digital "iBCP, network media and content management". Over the past 18 years, CTV Jinqiao has served both domestic and international markets, providing professional and intimate brand communication services for more than 3000 enterprises and tourism brands around the world. In order to realize the sustainable development in the era of media integration, tvjinqiao strives to provide customers with media platform services based on "TV + network" by aggregating high-quality resources across screen media platforms. At present, CCTV Jinqiao's TV media resources include 5 channels of CCTV, 100 local TV stations public welfare network, Fox International TV network's National Geographic Channel and other channels, which can cover 1.3 billion people in China and nearly 2 billion users in the world; through Jinqiao smart ibcp access, digital media resources can cover Chinese Internet and mobile Internet users, and It extends to overseas digital media covering the whole world; digital network media Letu travel network, broadcast network and Wugu network invested and operated. Digital marketing ibcp (Intelligent Cloud Service Platform for brand communication) is an intelligent program advertising purchase platform independently developed by CTV Jinqiao and established with "professional, honest and standardized" high standards. Ibcp has successfully completed traffic docking with dozens of mainstream media resources such as Sina, Baidu, Phoenix, Netease, Sohu, LETV, iqiyi, etc., and has fully accessed SSP resources such as inmobi, smaato, adview, iFLYTEK, etc., with daily advertising requests of more than 20 billion times, and has built a procedural purchase platform characterized by "mobile + video". At present, ibcp has formed strategic cooperation with Feihe, Yiwu, Libang, TCL and other brands. With more intelligent, brand, cloud and platform tools, ibcp provides advertisers with brand integrated marketing communication solutions. Customers range from scenic spots, provincial and municipal tourism promotion agencies to overseas tourism destinations. Typical customers include Shandong, Guizhou, Hubei, Henan, Anhui, Chengdu, Yiwu, Huizhou, Hanzhong, Malaysia and Macao tourism bureaus. Serving the domestic and international markets, China TV Golden Bridge Group has an international business department at its headquarters and branches in Hong Kong and Singapore. It has successively formed partners with CNBC, Channel News Asia, Facebook, Fox International channels, National Geographic Channel, etc, Directly connect with overseas mainstream media platforms, and meet the communication needs of Chinese brands "going global" with the professional standards of international teams. At the same time, CTV golden bridge also provides promotion services for tourism agencies in dozens of countries, regions and cities in North America, Europe and Asia. Public brand communication "one-stop" service business bridge public service network is a public service advertising communication platform built on Urban TV media, covering nearly 900 million viewers of more than 200 Urban TV stations. Since 2005, more than 400 public service advertising films have been produced and broadcasted, and won professional awards for public service advertising for many times. It can provide customers with a solution of all media public welfare communication integrating advertising creativity, planning, production and communication. The network media focuses on the network media Letu tourism network, Wugu network and broadcast network invested and operated by shijinqiao in the vertical field, focusing respectively on the three vertical fields of tourism, agriculture and sports health. Targeting the target population, mining the user needs, the three networks continue to optimize the product and operation mode, forming a unique advantage and influence in the industry segment, and providing effective services for content marketing and delivery for Internet users.
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