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Weifang bank was established in August 1997. At present, it has 4 branches in Qingdao, Liaocheng, Binzhou and Yantai, 1 branch level specialized agency in micro loan center, 83 sub branches under it, holding the establishment of Qingdao Jiaonan Haihui village bank. Since its establishment 20 years ago, Weifang bank has unswervingly promoted reform and innovation, and gradually developed into a modern joint-stock commercial bank with continuous capital standards, flexible management mechanism, significant operating efficiency and distinctive brand characteristics. By the end of December 2016, the total assets of the bank had reached 102.06 billion yuan, the balance of local and foreign currency deposits was 72.26 billion yuan, the balance of various loans was 45.22 billion yuan, the operating profit was 1.89 billion yuan, and the tax paid in was 656 million yuan. The business scale, benefit, development quality and potential of the bank had been in the forefront of the city commercial banks in the province. In accordance with the requirements of modern enterprise system, Weifang bank has established a perfect corporate governance structure. Centering on "establishing a set of good mechanism", it has promoted a series of internal reforms in personnel, performance, compensation, marketing, training, internal organization, etc., and constantly achieved new breakthroughs in management, marketing, service, science and technology, product innovation, etc. In recent years, facing the significant opportunities brought by China's financial reform to the in-depth development and economic development, Weifang bank has locked its development in seven aspects: County expansion, cross regional development, business transformation, management upgrading, talent training, cultural rejuvenation, introduction of strategic investors and further public listing. In operation, we should adhere to the market positioning of "based on local economy, small and medium-sized enterprises, and urban and rural residents", strive to promote financial services for small and micro enterprises, and "work together with small and micro enterprises to build a harmonious finance" has become a unique brand and concept for expanding small and micro businesses. The county expansion strategy has been further promoted, and the full coverage of all county branches in Weifang City has been realized. At the end of 2008, Qingdao Jiaonan Haihui village bank, which was established as a holding company, has developed into a relatively excellent village bank in China. Qingdao, Liaocheng, Binzhou, Yantai and other branches have continuously opened and realized sound operation, and major breakthroughs have been made in cross regional development. We have successfully expanded the rural financial market, built a special business platform for agricultural finance, and accelerated the layout of agricultural withdrawal points. Continuous breakthroughs have been made in the art finance business, and the popularity of art finance brands has been continuously improved. The Internet financial business is the first to be tested, and the direct banks with earlier online city commercial banks are researched and developed. At the same time, combining financial services with people's livelihood and social responsibility, we launched service projects such as youth entrepreneurship loan, women's entrepreneurship loan and small loan for laid-off and reemployment. The financial products are abundant and the service level is improved.

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