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作为中国500强企业新华联集团旗下的板块之一，新华联文旅发展于1992年涉足房地产开发行业，2011年7月8日在深交所上市。在20多年的成长历程中，依托新华联集团雄厚的资金实力和强大的品牌影响力，新华联文旅发展得到了迅速发展，旗下开发项目已遍及全国20多个省、市、自治区，并拓展至韩国、马来西亚、澳大利亚等国家，开发总面积超过5000万平方米，控股香港上市公司新丝路文旅，形成了文化旅游业、金融业、房地产开发业、商业、酒店业、建筑业、物业、娱乐业、园林等多产业布局。

自上市以来，新华联文旅发展加速了战略转型升级的步伐，确立了“文旅+金融+地产”的发展定位，将文旅产业打造成战略支柱型产业。承载着强烈的责任感和使命感，新华联文旅发展投身树立中华民族文化品牌的大事业，已在华东、华南、华北、西北地区以及韩国济州岛布局大型文旅项目。

As one of the plates under the new Hualian Group, one of the top 500 enterprises in China, Xinhua united culture and tourism development entered the real estate development industry in 1992 and listed on the Shenzhen Stock Exchange on July 8, 2011. In the course of more than 20 years' growth, relying on the strong capital strength and strong brand influence of new Hualian Group, the development of new Hualian culture and tourism has developed rapidly. Its development projects have spread to more than 20 provinces, cities and autonomous regions in China, and expanded to South Korea, Malaysia, Australia and other countries, with a total development area of more than 50 million square meters, holding the shares of New Silk Road, a Hong Kong listed company Cultural tourism has formed a multi industry layout of cultural tourism, finance, real estate development, commerce, hotel, construction, property, entertainment, garden, etc. Since its listing, the development of Xinhua united culture and tourism has accelerated the pace of strategic transformation and upgrading, established the development orientation of "culture and tourism + Finance + real estate", and built the culture and tourism industry into a strategic pillar industry. With a strong sense of responsibility and mission, the development of Xinhua united culture and tourism has devoted itself to the great cause of building a Chinese culture brand, and has arranged large-scale cultural and tourism projects in East China, South China, North China, Northwest China and Jeju Island, South Korea.

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