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乡巴佬商标合法持有者----浙江和丰食品有限公司，生产乡巴佬系列产品，正宗乡巴佬。

和丰食品始创于1931年，迄今已有70余年的历史。

早在1896年，和丰董事长许复新的伯祖父就与其表弟前往宁波一肉食店做学徒，经数年，两人技艺远超师傅，成为当地教授卤制工艺的名师。1931年，许祖父二人回到家乡，在苍南沪山凤阳自办肉类卤制作坊，并把手艺传授给儿孙。凭借卤制绝活，许记卤作坊得到了四方乡邻的赞誉，其名气也越来越大。但直到1976年，许复新先生才和其兄弟在父辈事业的基础上正式建立了苍南第一家民营化食品加工厂，使传统工艺有了更大的发展平台。

浙江和丰食品80年代经过高速扩建和发展，成为拥有加工高粱肉、猪(牛)肉脯、香肠、腊肉等多条生产线的现代食品企业。在和丰人的苦心经营和大力革新下，不断引进各种先进技术和优秀人才，逐渐发展成为一家集食品研究、食品生产、食品销售、食品成套设备输出为一体，将传统饮食文化和现代工艺良好结合的企业。

进入90年代，和丰获得高速发展。先在1998年投资1000万创建了山东和丰食品有限公司；接着又在2008年投资2000多万元，创建了吉林农家庄园食品有限公司。目前，和丰总部设在中国温州灵溪工业园区，建筑面积18000平方米，全面引进德国全自动真空包装机和超高温数控杀菌釜等先进设备，日产量高达50万袋，年产值达3.8亿元，已成为具有较强科研实力，引领中国食品行业前进的大型现在花食品企业。

和丰创办以来，一直秉承百年传统工艺，引进先进技术，致力创造高品位食品。目前，和丰旗下有“鲜巴老”（其前身为乡巴佬）、“好运道”、“和丰乡巴佬”三大品牌及六十几个品种的休闲食品，其品牌内涵、良好口味、新颖别致的包装深得消费者厚爱。目前，和丰食品除了在国内拥有广泛的市场外，还出口意大利、巴西、新加坡、香港等10数个国家和地区。由于和丰食品的迅猛发展，其旗下品牌一度成为中国卤制真空食品的代名词，和丰也成为中国卤蛋、卤肉禽抽空软包装（国家）行业标准的起草人之一。

Zhejiang Hefeng Food Co., Ltd., the legal holder of the country bumpkin trademark, produces the country bumpkin series products, authentic country bumpkin. Hefeng food was founded in 1931 and has a history of more than 70 years. As early as 1896, Xu Fuxin's uncle and his cousin, chairman of Hefeng, went to a meat restaurant in Ningbo to become apprentices. After several years, their skills were far superior to those of their masters, and they became famous local teachers of brine technology. In 1931, Xu and his grandfather returned to their hometown, and they set up their own meat brine making workshop in Fengyang, Hushan, Cangnan, and taught their skills to their children and grandchildren. By virtue of its unique skills in brine production, Xu Ji's brine workshop has won the praise of its neighbors, and its reputation is growing. However, it was not until 1976 that Mr. Xu Fuxin and his brother formally established Cangnan's first privately operated food processing plant on the basis of their father's career, which provided a greater platform for the development of traditional technology. Zhejiang Hefeng Food Co., Ltd. has become a modern food enterprise with many production lines for processing sorghum meat, pork (beef) jerky, sausage, bacon and so on after high-speed expansion and development in 1980s. With the painstaking management and great innovation of Hefeng people, we have constantly introduced various advanced technologies and excellent talents, and gradually developed into an enterprise integrating food research, food production, food sales and complete food equipment output, combining traditional food culture and modern technology. In the 1990s, Hefeng developed rapidly. First, Shandong Hefeng Food Co., Ltd. was established with an investment of 10 million yuan in 1998, and then Jilin Farm Farm Food Co., Ltd. was established with an investment of more than 20 million yuan in 2008. At present, Hefeng is headquartered in Lingxi Industrial Park, Wenzhou, China, with a building area of 18000 square meters. It has fully introduced advanced equipment such as German full-automatic vacuum packaging machine and ultra-high temperature numerical control sterilization kettle, with a daily output of 500000 bags and an annual output value of 380 million yuan. It has become a large-scale now flower food enterprise with strong scientific research strength and leading the development of China's food industry. Since the establishment of Hefeng, it has been adhering to a hundred years of traditional technology, introducing advanced technology, and committed to creating high-grade food. At present, Hefeng has three brands of "Xianba Lao" (formerly known as the country bumpkin), "lucky way" and "Hefeng country bumpkin" and more than 60 varieties of leisure food. Its brand connotation, good taste and novel and unique packaging are deeply loved by consumers. At present, in addition to its extensive domestic market, Hefeng food is also exported to more than 10 countries and regions, including Italy, Brazil, Singapore, Hong Kong, etc. Due to the rapid development of Hefeng food, its brand once became the synonym of China's brine vacuum food, and Hefeng also became one of the drafters of China's brine egg and brine poultry evacuation soft packaging (National) industry standards.

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