周黑鸭品牌怎么样 申请店铺

1995年周黑鸭创始人周富裕先生开始从事卤制品行业，1997年鸭创始人周富裕先生自行研发出"周黑鸭"的配方，很快"周黑鸭"以"入口微甜爽辣，吃后回味悠长"的独特口味赢得了广大消费者的认同，同年第一家"周记怪味鸭"专卖店在航空路电业集贸市场开业。2004年鸭创始人周富裕先生正式确定"周记黑鸭"品牌并进行了商标注册申请，统一识别方法，2004年3月"周黑鸭武广一店"开业;6月"周黑鸭广埠屯店"。2005年鸭创始人周富裕先生向国家商标总局申请了"周黑鸭"35类的注册商标，2007年至今周黑鸭已申请了29类、31类、40类和43类商标。"周黑鸭"为保证产品质量和品牌维护一直保持着"不做加盟不做代理不传授技术"的直营理念!

   2011年，"周黑鸭"被认定为"中国驰名商标"，为武汉市唯一一家荣获中国驰名商标的食品加工类商标品牌!为了实施企业的发展规划，湖北周黑鸭公司在商标境外保护上也未雨绸缪，分别将周黑鸭商标在中国香港和澳门特别行政区以及台湾地区，在马来西亚、新加坡、澳大利亚等国成功注册，同时对已经被认定为湖北省著名商标的周黑鸭正继续加大商标宣传力度，并随着全国更多城市分公司和专卖店的建立进一步扩大宣传范围，促进商标的知名度与美誉度不断提升。

历经13年的发展，“周黑鸭”成功开发了适合年轻消费群体的鸭类卤制休闲食品系列，为“周黑鸭”这样一个原创商标品牌塑造了鲜明的品牌个性和独特的产品特色！

2006年6月，湖北周黑鸭食品有限公司正式成立，落户于武汉市江岸区谌家矶先锋村。成立之初，便树立了“百年品牌、百年老店”的战略愿景；确定以鸭类深加工休闲食品为主导的行业定位；通过完善组织架构和管理制度，明确了不做加盟，仅以建设“周黑鸭”商标品牌连锁直营店为核心发展方向的商业营运模式。            

截止到2009年10月，我们以武汉市为总部，分别在江西省、湖南省、北京市、上海市和深圳市设立了分公司。为了提升“周黑鸭”商标品牌的运营能力，我们投资数百万元引进全球先进的软件和设备组建管理系统，率先在同行业中实现了所有门店ERP管理，目前我们不仅能够实时观测到所有门店的销售状况，更对我们的顾客进行了周到细致的数据管理。截止现在，全国共有“周黑鸭”商标品牌直营店139家，并且以每月新增10家的速度在快速发展。2009年“周黑鸭”计划全国实现约2.5亿元销售规模，上缴利税达到600万元以上，从业员工人数近一千人。

In 1995, Mr. Zhou Fuyu, the founder of Zhou Heiya, began to engage in the industry of brine products. In 1997, Mr. Zhou Fuyu, the founder of duck, developed the formula of "Zhou Heiya" by himself. Soon, "Zhou Heiya" won the recognition of consumers with its unique taste of "slightly sweet and spicy at the entrance, long aftertaste after eating". In the same year, the first "Zhou Ji strange taste duck" franchise store opened in the Aviation Road electricity market. In 2004, Mr. Zhou Fuyu, the founder of duck, officially identified the "Zhouji black duck" brand, applied for trademark registration and unified identification method. In March 2004, "zhouheiya wuguangyi store" opened; in June 2004, "zhouheiya guangbutun store". In 2005, Mr. Zhou Fuyu, the founder of duck, applied to the state trademark administration for 35 kinds of registered trademarks of "Zhou Heiya". Since 2007, Zhou Heiya has applied for 29 kinds, 31 kinds, 40 kinds and 43 kinds of trademarks. In order to ensure product quality and brand maintenance, "Zhou Heiya" has always maintained the direct business philosophy of "no joining, no agency, no technology imparting". In 2011, "Zhou Heiya" was recognized as "China's famous trademark", the only food processing trademark brand in Wuhan that won China's famous trademark. In order to implement the development plan of the enterprise, Hubei Zhou Heiya company has not protected its trademark overseas Yu prepared for the future. He successfully registered the weekly black duck trademark in Hong Kong, Macao, Taiwan, Malaysia, Singapore, Australia and other countries. At the same time, Zhou black duck, which has been recognized as a famous trademark in Hubei Province, is continuing to increase its trademark publicity efforts. With the establishment of more urban branches and exclusive stores in China, the publicity scope is further expanded and promoted The popularity and reputation of the trademark have been continuously improved. After 13 years of development, "Zhou Heiya" has successfully developed a series of marinated duck leisure food suitable for young consumers, creating a distinctive brand personality and unique product characteristics for an original brand "Zhou Heiya"! In June 2006, Hubei zhouheiya Food Co., Ltd. was officially established and settled in the Pioneer Village of chenjiaji, Jiang'an District, Wuhan city. At the beginning of its establishment, it set up the strategic vision of "century brand, century old store"; determined the industry orientation dominated by duck deep processing leisure food; through improving the organizational structure and management system, it defined the business operation mode that does not join in, only takes the construction of "zhouheiya" brand chain stores as the core development direction. As of October 2009, we have set up branches in Jiangxi Province, Hunan Province, Beijing City, Shanghai city and Shenzhen city with Wuhan as our headquarters. In order to improve the operation ability of "zhouheiya" brand, we invested several million yuan to introduce the world's advanced software and equipment to establish a management system, and took the lead in realizing ERP management of all stores in the same industry. At present, we can not only observe the sales status of all stores in real time, but also conduct thoughtful and detailed data management for our customers. Up to now, there are 139 "Zhou Heiya" brand Direct stores in China, and they are growing rapidly at the rate of 10 new stores per month. In 2009, "Zhou Heiya" plans to achieve a sales scale of about 250 million yuan nationwide, pay more than 6 million yuan in profits and taxes, and employ nearly 1000 people.

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