更娇丽品牌怎么样 申请店铺
二十世纪七十年代,香港医师郑锦标先生研制出了更娇丽减肥茶,一时间风靡港九。随后更娇丽减肥茶以健美茶定位包装上市,开创了减肥美身茶的先河,远销东南亚、日本等地。如今太利集团已成为一家集研制、生产、销售于一身的大型保健食品公司,旗下拥有更娇丽减肥茶、更娇丽美身茶疗、花旗牌西洋参、盈养乐系列茶饮等多个知名品牌,产品行销世界三十多个国家个地区,年销售额超过一亿美元。
太平保健品(汕头)有限公司是太利集团在广东汕头注册的全资子公司。主要负责更娇丽减肥茶在国内的生产、销售。2003年获得保健食品GMP认证,是一家大型现代化生产企业。更娇丽减肥茶与1994年进入中国大陆市场,它以“科学减肥、内在调理、减脂肪不减健康”的减肥效果,优异的品质,诚信的服务赢得了广大消费者的信任和支持,创造了在国内减肥茶市场热销十年不衰的奇迹。
无心插柳柳成荫---更娇丽缘起
七十年代的香港,经济复生,人们的生活水平开始提高,大鱼大肉之下,食滞、肥胖的健康问题开始出现。医师郑锦标先生常帮朋友开一些消食去油腻的方子,他用“防风通圣散”方结合现代医学理论,每个朋友服用后都感觉很好。一些老病人表示喝了他药马上消食,而且还有减肥的功效,可是也有缺点,就是太苦,难以下咽,有人说若能好象喝茶一样那就好了。这句话使郑锦标先生灵机一触,从茶道方面入手研制出了更娇丽减肥茶。
这种新茶调制好后,他拿给朋友试,自己也试,有一位朋友因为要应酬,吃了大鱼大肉腹胀多日,喝了一杯后,马上就舒服了,连一些找他开去湿女性客人也在试过他调制的茶后,也纷纷回头找他,这对郑锦标来说是极大的鼓舞。因此在七十年代初,他将自己研制的消滞减肥茶产品化,取名为“更娇丽”,先在自己的药材铺试卖。客人的回头再购率是100%,郑锦标先生开始找机器,向工厂式生产进军,将之真正定位为一种健美茶上市。更娇丽减肥茶会议主席团一种健康产品在香港市场异军突起。七十年代末八十年代初,更娇丽减肥茶不仅稳步占领香港市场,也开始向海外发展。
一九八三年的某一天,郑锦标在办公室接到一个电话,一位菲律宾商人表示想找他谈代理更娇丽产品的事。“我不懂英文,也从来没做过贸易,对这菲律宾商人所说的东西一窍不通。不过我还是带上翻译去会了这位客人。原来这位菲律宾商人是和太太一起来香港度假的,他的太太在尖沙咀买了更娇丽,一喝之下觉得效果非常好,所以想找我谈在菲律宾做代理的事。在那次会谈中,的拍胸脯接下这张定单,为他提供一个二十尺货柜的产品,那是三百五十箱更娇丽,在当时来说,在一个月里我要应付这突增的生产量,就必须扩大生产线。既然合约签例如,那就做吧!”郑棉标笑着讲着他第一次打海外市场的故事。
他来了个全公司总动员,上至老板娘,下至司机、铺面伙计及至他的朋友,都被他动员去日夜赶工做减肥茶,如是者奋战了一个月,他们终于赶及般期把货运往菲律宾。
事隔二十多年,郑锦这位菲律宾代理商一直保持着朋友关系,而菲律宾的要货量二十多年来变每年有增无减。
打开了菲律宾的市场后,台湾亦有位商人同样也是来港度假碰见了郑锦标,他得了一种皮肤病,在台湾百治无效。郑锦标叫他试着喝更娇丽。这位使回到台湾后,发觉皮肤病不药而愈,脸上的斑不见了。之后的结果则是向郑锦标洽谈更娇丽的台湾代理权。
随着东南亚市场的拓展,日本、欧美市场也被更娇丽打开了。当初的小小茶饮终于成为了畅销世界三十多个国家、地区的健身美身的名牌产品。
进军大陆----中国十年、辉煌十年
八十年代,郑锦标先生雄心勃勃地把更娇丽推广到内地。一九八三年他毅然到家乡潮阳设厂,使自己的减肥茶产品更规模化。最初,只是中深圳、广州地区小试牛刀开始试卖,想不到市场反应出奇地好,他因此制定计划大规模地进军内地市场。
经过十年的努力,太平健康品已在内地各大廊坊市开设了子公司及办事处,更娇丽减肥茶也逐步占领国内同类型产品最大的市场份额。目前,还和浙江大学合作,邀请权威的茶叶专家,一同研发中国茶的新发展方向,进一步发展“绿色金子”实业。
1994年,更娇丽减肥茶进入中国大陆,成为国内减肥品市场唯一一个进口减肥茶类保健品,缔造了在内市场连续畅销不衰的奇迹。
1999年,成功举办“99上海国际服装文化节”更娇丽杯上海国际时装摄影植物大赛,使一批年轻模特新秀脱颖而出。
2000年,中华全国商业住处中心因更娇丽减肥同类产品中市场销售额位居第一、市场综合占有率位列第二而特别颁发荣誉证书。
2001年,更娇丽在全国各地成功举办“更娇丽,寻找轻舞飞扬的你”大型活动。
2002年,在东方明珠举办了首届“更娇丽”杯健身舞蹈小姐、先生形象大赛。
2003年,更娇丽减肥茶荣获2002年上海市场畅销品牌。
2004年初,据上海商业信息中心调查数据显示,更娇丽减肥茶2003年在同类产品中销量第一,连续三年遥遥领先。
20004年2月,更娇丽减肥茶荣获减肥产品类“中国市场产品质量用户满意---安全、健康、品质、信誉第一品牌”。
2005年,荣获上海市场2004年畅销快速消费品称号。
In the 1970s, Hong Kong physician Mr. Zheng Jinbiao developed more delicate weight-loss tea, which became popular in Hong Kong and Kowloon for a while. Later, gengeli slimming tea was listed in the market with the positioning packaging of bodybuilding tea, creating a precedent of slimming beauty tea, which was exported to Southeast Asia, Japan and other places. Today, Taili group has become a large-scale health food company integrating research, production and sales. It has many famous brands, such as more Jiao Li slimming tea, more Jiao Li Mei body tea therapy, Citi Brand American ginseng, yingyangle series tea and so on. Its products are sold in more than 30 countries and regions in the world, with an annual sales volume of more than 100 million US dollars. Taiping health products (Shantou) Co., Ltd. is a wholly-owned subsidiary of Taili group registered in Shantou, Guangdong Province. Mainly responsible for the production and sales of gengeli slimming tea in China. In 2003, it obtained GMP certification of health food, and is a large modern production enterprise. Gengeli slimming tea entered the Chinese mainland market in 1994. With the slimming effect of "scientific slimming, internal conditioning, reducing fat without reducing health", excellent quality and honest service, gengeli slimming tea won the trust and support of consumers and created a miracle that has been popular in the domestic slimming tea market for ten years. No intention to insert willows and willows into the shade --- more Jiaoli originated in Hong Kong in the 1970s. With the economic recovery, people's living standards began to improve. Under the condition of big fish and big meat, the health problems of food stagnation and obesity began to appear. Zheng Jinbiao, a doctor, often helps his friends to prescribe some prescriptions to eliminate greasy food. He uses the "fangfengtongshengsan" formula in combination with modern medical theory. Every friend feels good after taking it. Some old patients said that they would eat immediately after drinking his medicine, and they also had the effect of reducing weight, but they also had some disadvantages, that is, it was too bitter to swallow. Some people said that if it could be like drinking tea, it would be good. This sentence makes Mr. Zheng Jinbiao touch the opportunity to develop a more delicate diet tea from the aspect of tea ceremony. After the new tea was prepared, he took it to his friends for trial, and tried it on his own. One of his friends was very comfortable after having a drink of it for many days because of social intercourse. Even some female guests who asked him to drive away the wet tea also tried the tea he made, and turned to him one after another, which was a great encouragement to Zheng Jinbiao. Therefore, in the early 1970s, he developed his own Xiaozhi slimming tea product, named "more Jiao Li", which was first sold in his herbal medicine shop. The rate of customers' return purchase is 100%. Mr. Zheng Jinbiao began to find machines and march towards factory production, aiming at listing a kind of bodybuilding tea. A healthy product of the presidium of the genggiaoli slimming tea conference has sprung up in the Hong Kong market. At the end of 1970s and the beginning of 1980s, gengjiaoli slimming tea not only occupied the Hong Kong market steadily, but also began to develop overseas. One day in 1983, Zheng Jinbiao received a phone call from his office. A Philippine businessman said he wanted to talk to him about acting for more delicate products. "I don't know English, and I've never done business. I don't know anything about what this Filipino businessman says. But I took the interpreter with me to meet the guest. It turns out that this Philippine businessman and his wife came to Hong Kong for a holiday. His wife bought more Jiaoli in Tsimshatsui and thought it was very effective after drinking it. So she wanted to talk to me about acting in the Philippines. In that meeting, I took this order and provided him with a 20 foot container product, which was 350 cases more delicate. At that time, if I want to cope with this sudden increase in production in a month, I must expand the production line. Since the contract is signed for example, do it! " Zheng mianbiao told the story of his first overseas market with a smile. He came to a general mobilization of the whole company. From the owner's wife, the driver, the shop assistant and his friends, he mobilized them to work day and night to make weight-loss tea. After a month's hard work, they finally rushed to the Philippines as soon as possible. After more than 20 years, ZHENG Jin, a Philippine agent, has always maintained a friendly relationship, while the demand volume in the Philippines has increased every year for more than 20 years. After opening the Philippine market, a businessman from Taiwan also came to Hong Kong for a holiday and met Zheng Jinbiao. He suffered from a skin disease, which was ineffective in Taiwan. Zheng asked him to try to drink more Jiao Li. After returning to Taiwan, the emissary found that the skin disease had healed without remedy and the spots on his face had disappeared. After the result is to negotiate with Zheng Jinbiao more beautiful Taiwan agency. With the development of Southeast Asia market, the markets of Japan, Europe and the United States have also been opened more delicately. At the beginning, the small tea has finally become a famous brand product of fitness and body beauty, which is popular in more than 30 countries and regions in the world. March into the mainland - in the 1980s of China's decade and glorious decade, Mr. Zheng Jinbiao ambitious to promote more Jiaoli to the mainland. In 1983, he resolutely set up a factory in his hometown, Chaoyang, to make his diet tea products more large-scale. At first, it was only a trial sale of NiuDao in Shenzhen and Guangzhou. Unexpectedly, the market reacted surprisingly well, so he made plans to enter the mainland market on a large scale. After ten years of efforts, Taiping health products has set up subsidiaries and offices in major Langfang cities in the mainland, and Gengling diet tea has gradually occupied the largest market share of the same type of products in China. At present, we have also cooperated with Zhejiang University to invite authoritative tea experts to develop new development direction of Chinese tea and further develop "green gold" industry. In 1994, gengeli slimming tea entered the Chinese mainland, becoming the only imported slimming tea health care product in the domestic slimming market, creating a miracle of continuous sales in the domestic market. In 1999, the "99 Shanghai International Clothing Culture Festival" gengyiaoli Cup Shanghai international fashion photography plant competition was successfully held, which made a group of young model rookies stand out. In 2000, the China National Commercial Residence Center issued a special certificate of honor for its first market sales and second market share in the same kind of products. In 2001, gengjiao Li successfully held a large-scale activity of "gengjiao Li, looking for you flying in light dance" all over the country. In 2002, we held the first competition of "more Jiao Li" cup dancing and dancing in Oriental Pearl. In 2003, gengjiaoli slimming tea won the best-selling brand in Shanghai market in 2002. At the beginning of 2004, according to the survey data of Shanghai Business Information Center, gengjiaoli slimming tea ranked first in the sales volume of similar products in 2003, ranking far ahead for three consecutive years. In February, 2000, gengjiaoli slimming tea was awarded the title of "the first brand in safety, health, quality and reputation for product quality and user satisfaction in Chinese market". In 2005, it won the title of best selling fast moving consumer goods in Shanghai market in 2004.
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