Initially, in Britain, tea was an expensive drink that only the rich could enjoy. In 1880, Sir Thomas Lipton, a Glasgow entrepreneur and innovator in his infancy, saw the opportunity and decided to produce a cheap and high-quality tea for the general public. He acquired the tea plantation in Ceylon (today's Sri Lanka), packed and transported tea, and sold high-quality tea directly from the tea plantation to the public teapot with a leading cost advantage. In 1893, he founded Thomas jlipton Co., a tea packaging company with its headquarters and factory in Hoboken, New Jersey. With more than a century's experience in tea planting and blending, Lipton has passed on Sir Thomas' pursuit of tea innovation and quality from generation to generation, laying a good foundation for Lipton to become the world's largest tea brand. Born in 1850 in Glasgow, Scotland, a poor family, Thomas Lipton is the founder of the brand. Once upon a time, Lipton came to Ceylon, a famous black tea producing area. Ceylon black tea is a very popular drink in Britain, but because of its high price, it can only be enjoyed by the upper class. Lipton is sensitive to realize that if black tea can be introduced into the daily life of the public, it will certainly become a good business. In 1890, he officially launched Lipton black tea in England. His slogan is "direct from tea garden to the teapot.". In 1892, Lipton began the globalization movement, first setting up factories in the United States, then opening branches in India, and entered the Far East market. In 1898, Lipton was awarded the title of "king of black tea" by the queen of England. In 1972, 80 years after old Lipton began to expand Lipton's brand to the world, Lipton's history changed dramatically. Unilever, the world's most famous consumer goods group, acquired Lipton's entire brand. Since then, Lipton has embarked on Unilever, a global giant ship, and embarked on a more powerful expansion path. Combined with the marketing experience of Lipton and Unilever, Lipton tea products are now marketed in 110 countries and regions around the world. In terms of popularity and sales volume, Lipton is the world's largest tea brand, at least double the sales volume of the second largest brand. At the same time, Lipton is now the third largest non-alcoholic beverage selected by consumers worldwide, second only to Coca Cola and Pepsi. In 1992, Lipton entered China. In just five years, Lipton has won the first place in tea bag sales and market share in a series of surveys of 100 shopping malls in China. In addition to the recognition of black tea bags by consumers, Lipton has also launched new green tea bags, jasmine tea bags and other tea bags that meet the tastes of Chinese consumers. In 2004, it launched instant tea series including milk tea and lemon tea. In 2005, we launched a series of herbal tea bags.
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