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阿迪达斯(adidas)是全球顶级运动用品制造商。阿迪达斯以其创办人阿道夫·阿迪·达斯勒(AdolfAdiDassler)命名，在1920年于接近纽伦堡的赫佐格奥拉赫(Herzogenaurach)开始生产鞋类产品。1949年8月18日以adidasAG名字登记。阿迪达斯的服装及运动鞋设计通常都可见到3条平行间条，在其标志上亦可见，3条间条是阿迪达斯的特色。

在运动用品的世界中，adidas一直代表着一种特别的地位象征，而这种象征有人称之为「胜利的三条线」。自1948年创立至今，adidas帮助过无数的运动选手缔造佳绩，成就了不少的丰功伟业。因此，adidas也可以说是集合了众人信赖及尊敬的最佳典范。

自创立以来，阿迪达斯始终以“领跑者”的姿态伫立于世界体育用品的品牌阵营，且不断享受着接踵而来的成功喜悦。也就是这样一个优秀的运动品牌不仅为世界体育事业做出杰出贡献，同时在他的创新与引导下，世界体育产业经济及体育用品行业发展才呈现出更多的精彩。

阿迪达斯是许多技术突破的始作俑者，共获得超过700多项的专利。在阿迪达斯，诞生了世界上第一双冰鞋，第一双多钉扣鞋，第一双胶铸足球钉鞋……特别是阿迪达斯的旋入型鞋钉是个非常革命性的概念，人们甚至认为它为德国足球队1954年获得世界杯立下了汗马功劳。

在世界足坛上，阿迪达斯(Adidas)所受的支持度更是没有任何一家运动用品厂商可以比拟的。尤其当阿迪达斯(Adidas)发表了第一双钉鞋后，更是受到顶尖足球员的支持与喜爱，由1974年于西德所举办的世界杯足球赛中，80%以上的出场球员都选用了阿迪达斯(Adidas)的足球鞋便可得知当时adidas在世界足坛的威力。而在1998年的法国世界杯足球赛中，地主法国队更是凭借adidas足球鞋优越的性能，发挥了超水平的实力，击败群雄勇夺冠军，法国足球明星Zidane更荣获1998年世界足球先生头衔，再次证明adidas「胜利的三条线」的权威保证一直延续至今。

除了足球以外，阿迪达斯(Adidas)在篮球、田径、网球、棒球、拳击、游泳以及最新潮的极限运动等运动项目亦占有一席之地。许多知名的顶尖运动选手都为adidas的品质折服：在篮球圣殿NBA众球星中，曾经叱吒一时的贾霸、知名的安东尼-沃克以及目前相当受瞩目的最有潜力球员KobeBryant；在职业网坛中则有已退休的瑞典名将艾柏格、曾经傲视群雌独霸后座的德国“玉罗煞”格拉芙，以及近年崛起的英国新希望亨曼与俄罗斯美少女AnnaKournikova以及刚刚网罗的小天后辛吉斯；在棒球场上有夺得1998年美国职棒总冠军的纽约洋基队、拳击场上则有本世纪最伟大的重量级拳击手阿里；在田径场上，adidas的口碑更是由1930年代的ArthurJonath延伸到现在的DonovanBailey、AtoBoldon与HaileGebrselassie等人。

此外自1970年世界杯开始，阿迪达斯(Adidas)成为了国际足联官方用球指定赞助商，并为其后每一届世界杯提供比赛用球。

阿迪达斯(Adidas)还赞助了许多运动队伍，比如一些知名足球队及榄球队还有NBA联盟。

由阿迪达斯(Adidas)设计球衣的国家足球队包括中国、香港、尼日利亚、阿根廷、法国、西班牙、日本等。阿迪达斯(Adidas)赞助的足球联赛队伍有切尔西、德国、本菲卡、拜仁慕尼黑、沙尔克04、马赛、皇家马德里、AC米兰、利物浦、还有我们国内的大连实德、北京现代等。

今日，adidas依然秉持AdiDassler完美制鞋的理念，不断的与世界级的顶尖运动家与教练交换心得与需求，经过一连串反覆的测试与考验，发展出符合人体工学的各项产品，不但能帮助各类专业运动家们提升运动表现、更能满足一般市场消费者对高品质运动商品的需求。近年来，adidas不仅在设计上、功能上有新突破，代表性的三条线设计概念亦在流行趋势中掀起另一股风潮，席卷时下的年轻新世代形成流行新风格，带领全球运动商品迈向更多元化的远景。

阿迪达斯体育用品从来不缺少优秀的高科技产品，因为阿迪达斯一直视“运动科技”为品牌发展原始动力与根本，这也是阿迪达斯品牌之所以长期抗战体育用品市场的重要原因。就如该品牌近些年所研发之a3、T-MAC3、Y-3等技术在产品上的运用，在全球体育用品史上均具有划时代的意义。

同时，阿迪达斯又习惯于不断更新产品技术与提高产品设计能力。譬如：在2004年，阿迪达斯继2002所推出之以吸震、导向、传动“三合一能量管理”为概念推出a3鞋款后，再一次革命性推出具备耐磨、抗温、吸震的“a3ULTRARIDE跑鞋”。同年又推出阿迪达斯“ClimaCool”系列360度透气运动鞋。

2005年，阿迪达斯在全球运动界引起轰动的世界首双芯片智能运动鞋“adidas-1”于4月15日正式登陆中国，虽然售价高2680元人民币，但还是成为众多运动爱好者力捧的高科技运动产品。今年11月，阿迪达斯又专门为拳坛传奇人物穆罕默德阿里而设计出的具备科学含量的时尚运动产品，也已经在中国各专卖店上柜……除了耐克品牌之外，估计已无法再有哪个品牌有实力与阿迪达斯相抗衡了。

只是阿迪达斯在战略防守阶段不能够基于坚实的产品实力本身，深入提高品牌渗透率。让中国消费者真切感受到“阿迪达斯体育用品就在身边”“阿迪达斯不仅仅只是运动贵族，更是中国人不可缺少的、优质的运动生活伙伴。”

阿迪达斯新老标志

1972年adidas首次采用“三叶草”这个商标。“三叶草”分别代表奥运精神、也是运动员一直追求的目标—更高、更快、更强。很多的人都认为“三叶草”的设计代表一朵盛开的花，其实原本它代表的是世界地图，将三个大陆板块连结在一起，也喻意着阿迪达斯创办人阿迪.达斯勒在运动鞋上所缝的三条带子。

1996年，adidas选择现代奥运诞生的一百周年开始，来纪念庆祝过往所取得的伟大成就，展望未来。“三叶草”只会出现在经典系列产品上，其他产品全部改用新的“三道杠”商标，代表品牌的优质内涵和未来前景。

Adidas is the world's top sporting goods manufacturer. Named after its founder, Adolf adidasler, Adidas began to produce footwear in 1920 at Herzogenaurach, near Nuremberg. Registered in the name of Adidas Ag on 18 August 1949. The design of Adidas's clothing and sports shoes can usually see three parallel stripes, which are also visible on its logo. The three stripes are the characteristics of Adidas. In the world of sporting goods, adidas has always represented a special status symbol, which is called "three lines of victory". Since its establishment in 1948, adidas has helped countless athletes to achieve great results and achieved many great achievements. Therefore, Adidas can also be said to be the best model of trust and respect. Since its establishment, adidas has always stood in the brand camp of the world's sporting goods with the attitude of "leader", and constantly enjoyed the joy of success. That is to say, such an excellent sports brand not only makes outstanding contributions to the world sports cause, but also under his innovation and guidance, the development of the world sports industry economy and sports goods industry will show more highlights. Adidas is the originator of many technological breakthroughs, with more than 700 patents. In Adidas, the world's first pair of skates, the first pair of multi button shoes, the first pair of plastic football spikes In particular, the screw in type of Adidas is a very revolutionary concept, and people even think that it made a great contribution to the German football team winning the world cup in 1954. In the world football, Adidas is supported by no other sporting goods manufacturer. Especially when Adidas published the first pair of spiked shoes, it was also supported and loved by top football players. In the World Cup football match held in West Germany in 1974, more than 80% of the players chose adidas' football shoes to know the power of Adidas in world football. In the 1998 World Cup in France, the French team of the landlords, relying on the superior performance of Adidas football shoes, played a super level of strength and beat the heroes to win the championship. The French football star Zidane won the title of 1998 world football player, once again proving that the authority guarantee of Adidas "three lines of victory" has continued to this day. In addition to football, Adidas also has a place in basketball, track and field, tennis, baseball, boxing, swimming and the latest extreme sports. Many well-known top sports players are impressed by the quality of Adidas: among all the NBA stars in the basketball temple, Jabba, Anthony Walker and Kobe Bryant, the most attractive and potential player at present; among the professional tennis players, there are retired Swedish ace, German yuluosha Graf, who once dominated the back seat of the group, and nearly Britain's new hope, Henman, Anna Kournikova, a young Russian girl, and Hingis, the New York Yankees, who won the 1998 U.S. professional baseball championship, and Ali, the greatest heavyweight boxer of the century, are on the baseball field. On the field path field, Adidas's reputation extends from Arthur jonath in the 1930s to Donovan Bailey , atoboldon and hailgebrselassie et al. In addition, since the 1970 World Cup, adidas has become the official sponsor of FIFA for the ball, and provides the ball for every subsequent World Cup. Adidas also sponsors many sports teams, such as some famous football teams, rugby teams and NBA League. The national football teams designed by Adidas include China, Hong Kong, Nigeria, Argentina, France, Spain, Japan, etc. The football league teams sponsored by Adidas include Chelsea, Germany, Benfica, Bayern Munich, Schalke 04, Marseille, Real Madrid, AC Milan, Liverpool, Dalian Shide and Beijing Hyundai. Today, Adidas still adheres to the concept of adidassler's perfect shoemaking, and constantly exchanges experience and demand with world-class top sportsmen and coaches. After a series of repeated tests and tests, adidas has developed various products in line with ergonomics, which can not only help all kinds of professional sportsmen improve sports performance, but also meet the needs of general market consumers for high-quality sports goods. In recent years, adidas has not only made new breakthroughs in design and function, but also set off another trend in the popular trend of the representative three line design concept, which has swept the current young and new generation to form a new popular style, leading the global sports goods to a more diversified vision. Adidas sports products never lack excellent high-tech products, because adidas has always regarded "sports technology" as the original driving force and root of brand development, which is also an important reason why Adidas brand has long fought in the sports products market. As the brand developed in recent years A3, t-mac3, Y-3 and other technologies in the use of products, in the history of global sporting goods have epoch-making significance. At the same time, Adidas is used to constantly update product technology and improve product design capabilities. For example, in 2004, Adidas launched the A3 shoe with the concept of "three in one energy management" of shock absorption, guidance and transmission in 2002, and once again revolutionized the "a3ultra" running shoes with wear resistance, temperature resistance and shock absorption. In the same year, Adidas "ClimaCool" series of 360 degree breathable sneakers were launched. In 2005, adidas-1, the world's first two chip intelligent sports shoe, which caused a sensation in the global sports industry, officially landed in China on April 15. Although the price is 2680 yuan, adidas has become a high-tech sports product that many sports enthusiasts love. In November this year, Adidas specially designed fashionable sports products with scientific content for boxing legend Muhammad Ali, which have also been on the shelves of China's exclusive stores Apart from the Nike brand, it is estimated that no other brand has the strength to compete with Adidas. But Adidas in the strategic defense stage can not be based on the solid product strength itself, in-depth improve brand penetration. Let Chinese consumers really feel that "Adidas sporting goods are around" and "Adidas is not only a sports aristocrat, but also an indispensable and high-quality sports life partner of Chinese people." Adidas new and old logo in 1972 Adidas first used the "clover" trademark. "Clover" represents the Olympic spirit and the goal that athletes have been pursuing - higher, faster and stronger. Many people think that the design of "clover" represents a blooming flower. In fact, it originally represents the world map, connecting three continents together, which also means that Adidas founder ADI Dassler sews three belts on his sneakers. In 1996, Adidas chose the centenary of the birth of modern Olympic Games to celebrate the great achievements in the past and look forward to the future. "Clover" will only appear in the classic series of products, and all other products will use the new "three way bar" trademark, which represents the quality connotation and future prospects of the brand.

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