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特步（中国）有限公司，是中国领先的体育用品企业之一，于2008年6月3日正式在港交所挂牌上市，以“运动时尚”的独特定位为消费者带来了“非一般的感觉”。

特步一直以中国跑步运动领导者为使命。自2007年起，特步在跑步领域频频发力，先后携手北京、上海、香港、台北、厦门、广州、武汉等二十多个城市的马拉松，成为大中华区赞助马拉松赛事最多的品牌。除囊括众多跑步赛事资源，奥运竞走巅峰级运动员陈定、王镇、蔡泽林、短跑名将谢震业、标枪亚洲纪录保持者赵庆刚等体坛之星也悉数纳入跑步代言阵营。“爱跑步，爱特步”的口号深入人心。

同时，作为中国青少年足球运动发展与普及的推动者，特步通过赞助全国性的校园联赛，如全国大学生足球联赛、全国大学生五人制足球联赛、全国高中校园足球联赛等赛事，来布局校园足球，与青少年互动，助力中国足球蓬勃发展。2010年，特步签约英超伯明翰俱乐部，2011年签约西甲劲旅比利亚雷亚尔。2016年，特步更是牵手国际知名球星、乌克兰“核弹头”安德烈·舍甫琴科，共同打造专业足球产品并成功推向市场。2016年4月，特步还推出了足球战略“锋芒计划”，即以规划构筑中国足球根基为使命，通过赛事计划、培训计划、产品计划和推广计划等四大举措，希望在5年时间里服务500万青少年。

此外，特步连续三届赞助全国运动会，在全国最高级别运动会上一展风姿，并于2015年又成为第一届中华人民共和国青年运动会体育用品合作伙伴。

2015年，特步强势回归运动，提出以消费者体验为核心的“3+”战略。“产品+”，让产品升级换代；“体育+”，将产品及服务融为一体；“互联网+”，因应生活方式趋势，线上线下充分互动。注重专业性的同时，特步秉持“体娱营销”双轨制，先后签约谢霆锋、TWINS、潘玮柏、蔡依林、桂纶镁、韩庚、天天兄弟、李易峰、林珍娜、UNIQ、杜天皓、汪东城、赵丽颖等多位当红艺人，传承并巩固品牌时尚调性。

2016年3月，特步创建了中国首个跑步节——321跑步节，自此，让跑者有了自己的节日。4月，特步正式对外推出了自己的足球战略“锋芒计划”。8月，特步第一家跑步俱乐部落地北京奥林匹克森林公园，不仅为跑者提供专业的装备和服务，还营造轻松去跑的氛围。与此同时，特步正式成为中国田径协会“中国马拉松官方合作伙伴”，这对特步既是肯定，也是鼓励。

特步，在运动领域精细耕耘，致力于成为全球运动时尚第一品牌，持续为运动人群提供时尚专业装备与增值服务，稳居中国体育用品行业前列。

Tebu (China) Co., Ltd., one of the leading sporting goods enterprises in China, was officially listed on the Hong Kong Stock Exchange on June 3, 2008. The unique positioning of "sports fashion" has brought "extraordinary feeling" to consumers. Tebuk has always taken the Chinese running leaders as its mission. Since 2007, tebuk has been making efforts in the field of running. It has joined hands with more than 20 cities such as Beijing, Shanghai, Hong Kong, Taipei, Xiamen, Guangzhou, Wuhan, etc. to become the brand that sponsors the most marathon events in Greater China. In addition to a large number of running resources, the top athletes Chen Ding, Wang Zhen, Cai Zelin, famous sprinters Xie Zhenye, javelin Asia record holder Zhao Qinggang and other sports stars are all included in the running endorsement camp. The slogan "love running, love special step" is deeply rooted in people's hearts. At the same time, as a promoter of the development and popularization of China's youth football, we have made great efforts to arrange campus football, interact with youth and promote the vigorous development of China's football by sponsoring national campus leagues, such as the National College Football League, the national college five Player Football League, and the national high school campus Football League. In 2010, tebuk signed with Birmingham in the Premier League, and in 2011, signed with Villarreal, the top Spanish team. In 2016, tebuk joined hands with the world famous star and Ukraine's "nuclear warhead" Andriy Shevchenko to jointly build professional football products and successfully push them to the market. In April 2016, tebuk also launched the football strategy "vanguard plan", that is, with the mission of planning and building the foundation of Chinese football, it hopes to serve 5 million young people in five years through four initiatives, including the event plan, training plan, product plan and promotion plan. In addition, tebuk has sponsored the National Games for three consecutive times, and has made a show at the highest level of the National Games. In 2015, tebuk became the sports goods partner of the first youth games of the people's Republic of China. In 2015, tebuk strongly returned to the campaign and put forward the "3 +" strategy with consumer experience as the core. "Product +", upgrading products, and "sports +", integrating products and services; and Internet plus, in line with the trend of lifestyle, full interaction between online and offline. While focusing on professionalism, tebe adheres to the dual track system of "sports and entertainment marketing", and has successively signed many famous artists, such as Nicholas Tse, twins, pan Weibo, Cai Yilin, GUI lunmg, Han Geng, Tian Tian brothers, Li Yifeng, Lin Zhenna, uniq, Du Tianhao, Wang Dongcheng, Zhao Liying, to inherit and consolidate the fashion style of the brand. In March 2016, tebe created China's first running Festival, 321 Running Festival. Since then, runners have their own festivals. In April, Tebu officially launched its own football strategy "vanguard plan". In August, the first running club of Tebu landed in Beijing Olympic Forest Park. It not only provides professional equipment and services for runners, but also creates an atmosphere of easy running. At the same time, special step has officially become the "official partner of China Marathon" of China Track and Field Association, which is both affirmation and encouragement for special step. Special step, with meticulous efforts in the field of sports, is committed to becoming the world's first brand of sports fashion, continuously providing fashion professional equipment and value-added services for the sports crowd, and is firmly in the forefront of China's sporting goods industry.

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