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PUMA 于1948年成立于德国荷索金米兰，PUMA中文作彪马，意为美洲狮，德国一家以生产鞋与运动服为主的大型跨国公司。创始人：鲁道夫·达斯勒（Rudolf Dassler）。彪马广告鲁道夫·达斯勒于1924年加入了弟弟阿道夫·达斯勒（昵称阿迪Adi）位于赫若拉赫的达斯PUMA短袖勒公司，并即将公司更名为达斯勒兄弟公司。1930年代中期，达斯勒兄弟公司成长为具有近百名员工、有三十余种款式的全球运动鞋领导品牌。第二次世界大战后，达斯勒兄弟公司复业，有47名员工，并以帆布与美军燃油槽提炼出橡胶，制成战后第一款运动鞋。

彪马

彪马

1948年阿道夫·达斯勒以其自身姓名的组合Adi与das将达斯勒兄弟公司更名为adidas，两兄弟从此分道扬镳，哥哥鲁道夫·达斯勒另成立了PUMA公司，与adidas的方向相同，都以体育用品生产为主，两人从此成为竞争对手。

彪马 (Puma) 是全球著名的运动品牌。 彪马 (Puma) 的鞋与服饰在嘻哈涂鸦文化中受到全球各地年轻人的极度欢迎。同时彪马 (Puma) 与阿迪达斯 (Adidas) 更是1970与1980年代嘻哈文化的代表。

Puma was founded in 1948 in Milan, horsokin, Germany. Puma is Puma in Chinese, which means puma. It is a large multinational company mainly engaged in the production of shoes and sportswear in Germany. Founder: Rudolf Dassler. In 1924, Rudolph Dassler joined his younger brother, Adolf Dassler (nicknamed ADI), the daspuma short sleeve company in herrerah, and renamed the company Dassler brothers. In the mid-1930s, Dassler brothers grew into a leading global brand of sneakers with nearly 100 employees and more than 30 styles. After the Second World War, Dassler brothers resumed its business with 47 employees. It refined rubber from canvas and American fuel tank to make the first sports shoes after the war. Puma puma in 1948, Adolf Dassler renamed the Dassler Brothers Company Adidas with his own name combination ADI and DAS, and the two brothers parted ways from then on. Brother Rudolf Dassler established another puma company, with the same direction as Adidas, both focusing on sports goods production, and the two became competitors from then on. Puma is a famous sports brand in the world. Puma's shoes and costumes are extremely popular among young people around the world in hip-hop graffiti culture. Puma and Adidas are the representatives of hip-hop culture in 1970s and 1980s.

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