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Loey is designed for modern women who are independent, frank and free, with fashion awareness and cultural connotation. And the connotation and personality will be integrated into the external style of clothing, not bound by the traditional rules and framework, trying to pass through the unique fashion language to women's confident attitude towards life, encouraging women to transcend themselves, release their potential, bravely pursue innovative fashion technology, life style; through the creativity of extraordinary personality, the style full of artistic charm and deeply touching the heart It integrates modern fashion and luxury elements. At the same time of injecting fresh energy to create a fashionable and diversified concept, it emphasizes the life style that style brings to consumers. LOEY is a very selective one, from design to fabric, from color to technology, from collocation to shape, and explains the essence of her focus on fashion. Mix and match with exquisite details and diversified practical wear, break the Convention and praise the modern European women's beauty, while at the same time promoting the unique artistic sexuality. Shenzhen Baiguan Garment Co., Ltd., founded in 2005, is one of the enterprises of Hong Kong famous model group, with its own brands fiorucciteen, Loey, memo'ssaccs and ovialee. In 2011, the company obtained the production and general distribution rights of fioruciteen, a clothing brand under Fiorucci, an Italian brand, in China, Hong Kong and Macao, and launched a new brand Loey in a short period of time.

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