杏花村品牌怎么样 申请店铺

杏花村汾酒也称"老白汾酒"，因产于山西省汾阳市杏花村，故得名。杏花村是中国著名的酒都，位于汾阳市城北15公里的太汾公路北侧，距省会太原市区90公里。山西省杏花村酒，以清澈干净、清香纯正、绵甜味长即色香味三绝著称于世。清香风格而独树一帜，成为清香型白酒的典型代表，自1953年以来，连续被评为全国"八大名酒"和"十八大名酒"之列。

杏花村汾酒饮后回味悠长，酒力强劲而无刺激性，使人心悦神怡。汾酒享誉千载而盛名不衰，是与造酒的水纯、工艺巧分不开的。名酒产地，必有佳泉。杏花村有取之不竭的优质泉水，给汾酒以无穷的活力。跑马神泉和古井泉水都流传有美丽的民间传说，被人们称为"神泉"。

杏花村酒是山西杏花村汾酒集团旗下品牌，山西杏花村汾酒集团有限责任公司是国家520户重点企业和山西省12户授权经营企业之一，是全省“513”工程农产品加工龙头企业。拥有“杏花村”、“竹叶青”两个中国驰名商标，据世界品牌实验室发布的2011年度《中国500最具价值品牌排行榜》，“杏花村”品牌价值以65.49亿元位列第194位，是山西省唯一上榜品牌。 

汾酒集团地处驰名中外山西杏花村，占地面积230万平方米，建筑面积76万平方米，2011年末资产总额66.44亿元。集团下属3个全资子公司，7个控股子公司，3个参股子公司，3个隶属单位。其中，汾酒厂股份有限公司为集团核心子公司，于1993年在上海证券交易所挂牌上市，为中国白酒第一股，山西第一股。公司在册员工8000余人。现有6个国家级白酒评酒委员，20个省级白酒评酒委员。党员2091名，共设29个基层党组织，其中4个二级党委，17个党总支，8个党支部。 

汾酒文化源远流长，和华夏文明、黄河文明、晋商文化同根同源、一脉相承。早在1500年前的南北朝时期，汾酒就作为宫廷御酒受到北齐武成帝的推崇，被载入廿四史；晚唐大诗人杜牧的“借问酒家何处有？牧童遥指杏花村”使汾酒再度成名；明清时期，汾酒伴随着晋商的足迹传遍祖国的大江南北，衍生出了异彩纷呈的中国酒类品牌和白酒香型，成为酒品至尊，独领风骚；1915年，在巴拿马万国博览会上汾酒一举荣获中国白酒品牌唯一甲等大奖章，使汾酒名扬海内外；新中国成立以后，在国家举办的五次全国评酒会上，汾酒5次蝉联国家名酒，竹叶青酒3次被评为中国名牌产品，并五次获得国际金奖。可以毫不夸张的说，汾酒是中国白酒产业的奠基者，是传承中华五千年酒文化的火炬手，是中国白酒酿造技艺的教科书，是中国白酒发展历史的活化石，“国酒之源、清香之祖、文化之根”的历史定位当之无愧，“中国酒魂”实至名归。

Xinghua Fenjiu, also known as "Laobai Fenjiu", is named because it is produced in Xinghua village, Fenyang City, Shanxi Province. Xinghua village is a famous wine capital in China. It is located on the north side of the Taiyuan fenfeng highway 15 kilometers north of Fenyang City, 90 kilometers away from the provincial capital Taiyuan city. Xinghuacun liquor in Shanxi Province is famous for its three unique characteristics: clear, pure fragrance, soft sweet taste, long color and fragrance. Since 1953, it has been rated as one of the "eight famous liquor" and "Eighteen famous liquor" in China. Xinghuacun Fen Liquor has a long aftertaste, strong and non irritant liquor, which makes people happy. Fenjiu has been famous for thousands of years, which is inseparable from the pure water and skillful technology. There must be a good spring in the famous wine producing area. Xinghua village has inexhaustible high-quality spring water, which gives Fenjiu infinite vitality. There are beautiful folk legends in the running horse spring and the ancient well spring, which are called "divine spring". Xinghua village liquor is a brand of Shanxi Xinghua village Fenjiu Group. Shanxi Xinghua village Fenjiu Group Co., Ltd. is one of the 520 national key enterprises and 12 authorized operation enterprises in Shanxi Province. It is the leading enterprise of agricultural product processing in the "513" project in Shanxi Province. It has two well-known trademarks in China, namely "Xinghua village" and "Zhuyeqing". According to the 2011 ranking of China's 500 most valuable brands released by the world brand laboratory, "Xinghua village" ranked 194th with a brand value of 6.549 billion yuan, and is the only brand on the list in Shanxi Province. Fenjiu Group is located in Xinghua village, Shanxi Province, which is famous both at home and abroad. It covers an area of 2.3 million square meters and a building area of 760000 square meters. At the end of 2011, its total assets were 6.644 billion yuan. The group has 3 wholly-owned subsidiaries, 7 holding subsidiaries, 3 participating subsidiaries and 3 subordinate units. Among them, fenjiuchang Co., Ltd. is the core subsidiary of the group, which was listed on Shanghai Stock Exchange in 1993. It is the first stock of Chinese liquor and the first stock of Shanxi Province. The company has more than 8000 registered employees. At present, there are 6 national liquor evaluation committee members and 20 provincial liquor evaluation committee members. There are 2091 party members and 29 grass-roots party organizations, including 4 secondary party committees, 17 general Party branches and 8 Party branches. Fenjiu culture has a long history, and it has the same origin as Chinese civilization, Yellow River civilization and Shanxi Merchants culture. As early as 1500 years ago, in the northern and Southern Dynasties, Fenjiu, as the Royal liquor, was highly praised by the Emperor Wu Cheng of the Northern Qi Dynasty and recorded in the twenty-four history? In the Ming and Qing Dynasties, Fenjiu spread to the north and south of the motherland with Jin Merchants' footprints, and derived a variety of Chinese liquor brands and liquor flavors, becoming the supreme liquor products and leading the style. In 1915, Fenjiu won the only first class Medal of Chinese liquor brands at Panama world expo, making Fenjiu famous at home and abroad; After the founding of the people's Republic of China, Fenjiu was awarded the national famous liquor five times in the five national wine appraisal meetings held by the state, Zhuyeqing liquor was awarded the Chinese famous brand product three times, and won the international gold medal five times. It is no exaggeration to say that Fen Liquor is the founder of Chinese liquor industry, the torch bearer of inheriting Chinese liquor culture for five thousand years, the textbook of Chinese liquor brewing technology, the living fossil of Chinese liquor development history, the historical positioning of "the source of national liquor, the ancestor of fragrance, and the root of culture", and "the spirit of Chinese liquor" is well-known.

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