大白兔品牌怎么样 申请店铺

大白兔奶糖是位于中国大陆上海冠生园出品的奶类糖果，1959年开始发售以来深受各地人民欢迎。商标是一只跳跃状的白兔，形象深入民心

大白兔奶糖的前身源自1943年上海“爱皮西糖果厂”。该公司的商人尝试过当时英国的牛奶糖之后，认为味道不错，经过半年后便仿制出自家品牌的国产奶糖。包装则使用红色米奇老鼠的图案，并名为“ABC米老鼠糖”。由于售价比舶来品便宜，所以广受民众喜爱。直至1950年代，该糖果公司被收归国有，米奇老鼠被视为崇洋媚外的符号，于是包装图案改成白兔，并于1959年作为中华人民共和国国庆十周年的献礼产品。

时至今日，大白兔奶糖已经成为中国首屈一指的糖果品牌。周恩来总理甚至于1972年将大白兔奶糖馈赠访华的美国总统尼克松。该糖果品牌虽然已经有一定历史，但随着中国经济增长，城市和农村均对大白兔糖果的需求有增无减，尤其在农历新年期间，不少家庭的全盒里都可以找到大白兔奶糖的踪影。2004年，大白兔奶糖销售额达6亿元人民币，每年以双位百分比递增，并向外出口至40多个国家和地区，包括美国、欧洲、新加坡等。

大白兔奶糖的口味和包装也不是一成不变的。资料指刚发售时，白兔图案是卧着的；其后修改成今日的跳跃状。另外除了传统的牛奶口味外，也添加了咖啡、拖肥、花生鸟结、鲜果、红豆等口味，更加入富中国特色的“奶油话梅味”等。今如今大白兔奶糖不仅是中国名牌和中国驰名商标，而且产品更是经销全世界40多个国家和地区，成为国际市场上经久不衰的大众宠儿。大白兔经典奶糖系列现主要有：经典原味、酸奶味、红豆味、清凉味、巧克力味和玉米味等。

2012年1月31日，上海梅林正广和股份有限公司发布公告，称近日公司非公开发行所募集资金购买的上海冠生园食品有限公司（冠生园集团全部食品主业经营性资产）、上海市食品进出口有限公司（上海市食品进出口公司经营性资产）已完成工商变更登记。冠生园集团旗下有关大白兔奶糖等经营性资产也同时注入上海梅林。

White rabbit milk candy is a kind of milk candy produced by Guansheng garden in Shanghai, China. It has been popular with people all over the world since it was sold in 1959. The trademark is a leaping white rabbit, whose image goes deep into the hearts of the people. The predecessor of big white rabbit milk candy originated from Shanghai "aipixi candy factory" in 1943. The company's businessmen tried the British milk sugar at that time and thought it tasted good. After half a year, they copied their own brand of domestic milk sugar. The package is made of red Mickey Mouse and is called abc Mickey Mouse candy. Because the price is cheaper than the imported goods, it is popular among the people. Until the 1950s, the candy company was nationalized, Mickey Mouse was regarded as a symbol of worshiping foreign things and fawning on foreign things, so the packaging pattern was changed to white rabbit, and in 1959, it was a gift product for the 10th anniversary of the national day of the people's Republic of China. Up to now, rabbit milk candy has become the leading candy brand in China. Premier Zhou Enlai even gave the white rabbit milk candy to US President Nixon who visited China in 1972. Although the brand has a certain history, with China's economic growth, the demand for Rabbit candy is increasing in urban and rural areas, especially during the lunar new year, many families can find the trace of Rabbit candy in the whole box. In 2004, the sales volume of rabbit milk candy reached 600 million yuan, increasing by double percentage every year, and it was exported to more than 40 countries and regions, including the United States, Europe, Singapore, etc. The taste and packaging of white rabbit's milk candy are not the same. The information indicates that at the time of sale, the white rabbit was lying on its back; later, it was modified into today's jumping shape. In addition to the traditional taste of milk, coffee, tofu, peanut and bird knot, fresh fruit, red beans and other flavors are also added, more into the "cream plum flavor" with Chinese characteristics. Nowadays, rabbit milk candy is not only a famous brand in China, but also a famous brand in China. The white rabbit's classic milk candy series mainly include: classic original flavor, sour milk flavor, red bean flavor, cool flavor, chocolate flavor and corn flavor. On January 31, 2012, Shanghai Meilin zhengguanghe Co., Ltd. issued a notice that Shanghai Guanshengyuan Food Co., Ltd. (all main food business operating assets of Guanshengyuan group) and Shanghai food import and Export Co., Ltd. (operating assets of Shanghai food import and export company), which were purchased by the company's non-public offering funds, have completed the industrial and commercial change registration. Guanshengyuan group's operating assets related to white rabbit milk sugar also injected into Shanghai Meilin.

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