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东祥在珠宝首饰行业中的票数：305 更新时间：2025-07-22

东祥是哪个国家的品牌？「东祥」是辽宁东祥金店珠宝有限公司旗下著名品牌。该品牌发源于辽宁省沈阳市，由创始人张 *在1948年期间创立，经过多年的不懈努力和高速发展，现已成为行业的标杆品牌。

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1948年，“东祥”名号被东北银行启用，东祥金店成为东北地区具有金银管理功能的金店，也是全国金融系统金店。

为了将品牌的文化理念发扬光大，东祥陆续将“紫气东来龙凤呈祥”运用在产品设计当中，并逐渐形成一种定位为“中国时尚”的珠宝艺术。

除了珠宝之外，东祥的品牌文化远不止于此。作为一种信仰，它渗透在东祥各种细微的地方。不舍得丢掉的包装袋、“制服”顾客的制服、橱窗里的艺术陈列，都蕴含着东祥对时尚的独特见解。

规模不断向全国扩张的东祥，显然不曾忽略与消费者的情感纽带。在一直坚持的创新精神下，东祥创造了不少顺应时代需求的、独特的商业模式，诸如“实价”销售、“水泥+鼠标”双栖运营、加盟连锁等，都引得话题不断，以及模仿者前仆后继。

东祥在全国制造珠宝“实价”销售，倡导“绝不高加价，打虚折”，所有产品全部平价、实价销售；同时建立国内较大裸钻定制平台，通过与全球钻石巨擘戴比尔斯合作，自有首饰工厂按需生产，减少中间成本费用高达70%。

东祥将电子商务引进珠宝行业，陆续在天猫、京东商城、QQ商城开设网络店铺，并与淘宝聚划算、拉手网、高朋网、QQ团购等团购网站合作。

In 1948, the name of "Dongxiang" was opened by the Northeast bank. Dongxiang gold shop became a gold shop with gold and silver management function in Northeast China, and also a gold shop in the national financial system. In order to carry forward the cultural concept of the brand, Dongxiang has successively applied "ziqidonglai longfengchengxiang" in product design, and gradually formed a jewelry art positioning as "Chinese fashion". Besides jewelry, Dongxiang's brand culture goes far beyond that. As a kind of belief, it permeates all kinds of subtle places in Dongxiang. The bags that we don't want to throw away, "uniform" customer's uniform, and the art display in the window all contain Dongxiang's unique views on fashion. Dongxiang, whose scale is expanding to the whole country, has obviously never neglected its emotional ties with consumers. In the spirit of innovation, Dongxiang has created many unique business models to meet the needs of the times, such as "real price" sales, "cement + mouse" operation, franchise chain, etc., which have attracted constant topics and imitators. Dongxiang manufactures jewelry at "real price" nationwide, advocates "no price increase, no false discount", all products are sold at fair price and real price; meanwhile, it establishes a large domestic naked diamond customization platform, through cooperation with the global diamond giant De Beers, its own jewelry factory produces on demand, reducing the intermediate cost up to 70%. Dongxiang introduced e-commerce into the jewelry industry, successively opened online stores in tmall, Jingdong Mall and QQ mall, and cooperated with Taobao jusuan, handhold, Gaopeng, QQ group buying and other group buying websites.

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