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知名汽车品牌，中高级车市场新锐品牌，上汽集团走向国际而打造的核心竞争力品牌， 科技化 已经成为荣威汽车的品牌标签。

上海汽车集团股份有限公司乘用车分公司（以下简称“公司”）成立于2007年，是上海汽车集团股份有限公司（简称“上汽集团”）依法注册并拥有营业执照的分支机构，主要承担上汽集团自主品牌产品的研发、制造和销售。公司拥有荣威、MG两大品牌，上海、南京和英国三个技术研发中心，以及上海临港、南京浦口和英国长桥三个制造基地。

上汽集团主要业务涵盖整车、零部件的研发、生产、销售，物流、车载信息、二手车等汽车服务贸易业务，以及汽车金融业务。上汽集团所属主要整车企业包括乘用车公司、商用车公司、上海大众、上海通用、上汽集团乘用车通用五菱、南京依维柯、上汽集团乘用车依维柯红岩、上海申沃等。

“荣威”其“品味科技•知你知行”的品牌核心价值表达了上汽集团乘用车以国际化的视野、创新的理念，传承国际汽车的技术，打造国际品牌新经典的决心和信心，将为消费者创造出品位独具、自信进取且富有内涵的品牌体验。荣威品牌的目标客户是有知识、有修养，事业发展成功，勇于创新突破，积极向上，追求品位的消费者。“MG”“魅力•绽放”这一品牌口号，体现了“个性、气质、创造力”的品牌核心价值，也体现了品牌和消费者之间共同拥有的精神特质。个性，是内在激情的自然流露，是对独特的天生渴望，更是对自我价值实现的恒久追求。气质，体现在不倦前瞻的独特造车理念，以及激情带领潮流的行事原则。创造力，来自不同凡想的开创性思维、对平庸的永不妥协，更离不开果敢魄力，和对“自我价值”的执着追求。

公司成立迄今，已经形成五大车型平台，数十款产品相继成功投放市场，涵盖了中高级车，大众普及型车、越野车等宽泛领域，树立了良好的品牌形象，形成与国际汽车技术发展趋势相同步的、覆盖主流乘用车领域各个细分市场的宽系列产品线布局。荣威品牌旗下产品包括：荣威950、荣威750、荣威550、荣威350和荣威W5；MG品牌旗下产品包括：MG7、MG6、MG5及MG3等系列车型。

荣威ROEWE的命名和标识图案充分体现经典、尊贵的气质，整体形象中西合璧。标识中两只站立的东方雄狮，狮子在中国文化中代表着吉祥、威严、庄重，同时在西方也是王者与勇敢的象征。双狮护卫着华表，华表是中华文化中的经典图腾符号，蕴含了民族的威仪，同时具有高瞻远瞩，祈福社稷繁荣和谐发展的寓意。图案下方是用现代手法绘成的字母RW的融合，是品牌名称的缩写。

英文命名“Roewe”源自西语词根Loewe（狮子），综合了多种寓意融汇而成，以“R”为首意在传达创新与尊贵之意。

中文命名“荣威”融入中国传统元素，体现了自强不息的精神和深厚的文化积淀，同时也传递出经典、尊贵的气度。其中，“荣”有荣誉、殊荣之意；“威”含威望、威仪及尊贵地位之意。

Famous automobile brand, new brand of medium and high-grade automobile market, and the core competitive brand created by SAIC Group to go global, science and technology has become the brand label of Rongwei automobile. Shanghai Automobile Group Co., Ltd. passenger car branch (hereinafter referred to as "the company") was established in 2007. It is a branch of Shanghai Automobile Group Co., Ltd. (hereinafter referred to as "SAIC Group") registered in accordance with the law and has a business license. It is mainly responsible for the R & D, manufacturing and sales of independent brand products of SAIC Group. The company has two major brands of Rongwei and Mg, three technology R & D centers in Shanghai, Nanjing and the United Kingdom, and three manufacturing bases in Shanghai Lingang, Nanjing Pukou and long bridge in the United Kingdom. SAIC Group's main business covers R & D, production and sales of complete vehicles and parts, logistics, on-board information, used cars and other auto service trade businesses, as well as auto finance businesses. SAIC Group's main vehicle enterprises include passenger vehicle company, commercial vehicle company, Shanghai Volkswagen, Shanghai GM, SAIC Group's general Wuling, Nanjing Iveco, SAIC Group's passenger vehicle Iveco Hongyan, Shanghai Shenwo, etc. "Rongwei" brand core value of "taste technology, know you, know you, know how" expresses the determination and confidence of SAIC Group's passenger car to inherit the technology of international automobile and create a new international brand classic with an international vision and innovative concept, which will create a brand experience with unique taste, self-confidence, enterprising and rich connotation for consumers. The target customers of Rongwei brand are those who are knowledgeable, cultivated, successful in career development, brave in innovation and breakthrough, positive and aspiring for taste. The brand slogan of "mg" and "charm blooming" embodies the core value of the brand of "personality, temperament and creativity", as well as the common spiritual characteristics between the brand and consumers. Personality is a natural expression of inner passion, a natural desire for uniqueness, and a permanent pursuit for the realization of self-worth. Temperament, reflected in the tireless forward-looking unique car building concept, as well as passion to lead the trend of the principle of action. Creativity comes from different kinds of creative thinking, uncompromising to mediocrity, courage and determination, and persistent pursuit of "self value". Since its establishment, the company has formed five model platforms, dozens of products have been successfully put on the market, covering a wide range of fields, such as medium and high-grade vehicles, popular vehicles, cross-country vehicles, etc., and has established a good brand image, forming a wide series of product line layout that is in step with the international automobile technology development trend and covers all segments of the mainstream passenger vehicle field. Rongwei products include: Rongwei 950, Rongwei 750, Rongwei 550, Rongwei 350 and Rongwei W5; Mg products include: MG7, MG6, MG5 and mg3 series models. The naming and logo of Roewe fully reflect the classic and noble temperament, and the overall image is a combination of Chinese and western. In the logo, two oriental lions stand. The lion represents auspiciousness, majesty and solemnity in Chinese culture. At the same time, it is also a symbol of king and bravery in the West. The double lions guard the Huabiao, which is the classic totem symbol in Chinese culture, contains the prestige of the nation, and has the moral of looking forward to the prosperity and harmonious development of the country. Under the pattern is the fusion of letters RW drawn by modern means, which is the abbreviation of brand name. The English name "Roewe" originates from the Western root Loewe (lion), which is a combination of various moral meanings, with "R" as the leading meaning to convey innovation and dignity. The Chinese name "Rongwei" integrates Chinese traditional elements, embodies the spirit of self-improvement and profound cultural accumulation, and also conveys classic and noble bearing. Among them, "honor" means honor and honor; "prestige" means prestige, prestige and noble status.

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