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天津卫视在电视传媒行业中的票数：669 更新时间：2026-02-05

天津卫视是哪个国家的品牌？「天津卫视」是天津电视台旗下著名品牌。该品牌发源于天津市，在1998年期间创立，经过多年的不懈努力和高速发展，现已成为行业的标杆品牌。

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天津电视台，天津卫视，知名电视传媒，频道定位“快乐生活”，其栏目/电视剧力求贴近生活、贴近群众，集新闻/文艺/影视/都市/体育/科教/少儿/公共/国际/购物于一体的电视传媒机构

天津卫视于1998年上星，于2005年10月成立了卫视频道，建台四十七年的丰厚积淀，上星十年的丰富涵养，新品质的天津卫视频道，作为立足天津、面向全国、走向世界的重要宣传窗口，她不仅直接呈现着天津的动人风采，更是匹配着天津作为北方经济中心和国际化港口大都市的城市形象。作为天津本土、北方地区乃至全国的强势频道之一，天津卫视在经历了淬火磨砺。截止目前，天津卫视在全国的覆盖人口达到6个亿、地级市达到232个，实现了全国60%的地级市覆盖，其中包括27个省会城市、4个直辖市、4个计划单列市。

天津卫视频道定位

天津卫视提出的“快乐生活”定位是通过认真的研究分析和多方对比得出的适合天津卫视整体发展的频道定位，基于天津人性格中乐观开朗、懂生活、会生活、知性快乐的天性，和善良健康、积极阳光的本质特征，从这个意义上讲，天津卫视的定位从理念到实践都是共建共享和谐社会的有机组成部分。天津卫视的“快乐生活”定位是以“看天津卫视，过快乐生活”为口号，以“捕捉身边快乐，享受百姓生活”为内容，以“高品味的快乐，零压力的生活”为目标，反映百姓的快乐生活，享受生活中的快乐。无论是栏目，还是电视剧，天津卫视力求贴近生活、贴近群众，让观众感觉可以从荧屏上看到自己的生活，看到自己的快乐。天津卫视用敏锐的观察力，独特的触角，捕捉生活中平凡的快乐，表达不平凡的意义。

看天津卫视，过快乐生活；2007年的天津卫视正阔步踏上了快乐生活的通衢大道。晚间黄金时段两大魅力剧场《阳光生活剧场》自主品牌轻喜剧推陈出新，《金牌剧场》倾力打造经典大剧独播年；真实娱乐节目大看台：黄金周末两档超大型娱乐综艺节目《津夜嘉年华》、《综艺食8街》欢乐上演，平日里品牌节目《胡可星感觉》、《无敌星工场》、《我们》、《男人世界》、《沟通》相映生辉。

如今天津卫视的品牌节目有《今夜有戏》、《我们》、《爱情保卫战》、《非你莫属》和今夜有戏特别节目《笑傲江湖》。

Tianjin TV station, Tianjin satellite TV, well-known TV media, channel positioning "happy life", its columns / TV plays strive to be close to life, close to the masses, set news / literature and art / film and television / city / sports / science and education / children / public / international / shopping in one of the TV media institutions, Tianjin satellite TV, in 1998, set up the satellite TV channel in October 2005, built 47 years of rich accumulation As an important publicity window based in Tianjin, facing the whole country and going to the world, the new quality of Tianjin satellite TV channel not only directly presents the moving style of Tianjin, but also matches the city image of Tianjin as the economic center of the north and the international port metropolis. As one of the powerful channels in Tianjin, the northern region and even the whole country, Tianjin satellite TV has experienced a hardening process. Up to now, Tianjin satellite TV has a population of 600 million in China and 232 prefecture level cities. It has achieved 60% coverage of prefecture level cities in China, including 27 provincial capitals, 4 municipalities directly under the central government and 4 cities with separate plans. Tianjin satellite TV channel positioning the positioning of "happy life" proposed by Tianjin satellite TV is a channel positioning that is suitable for the overall development of Tianjin satellite TV through careful research and analysis and multiple comparisons. Based on the optimistic and cheerful nature of Tianjin People's character, understanding life, understanding life, understanding happiness, and the nature of good health, positive sunshine, in this sense, the positioning of Tianjin satellite TV From concept to practice, it is an organic part of building and sharing a harmonious society. Tianjin satellite TV's "happy life" positioning is based on the slogan of "look at Tianjin satellite TV, live a happy life", the content of "capture the happiness around you, enjoy the people's life", and the goal of "high taste happiness, zero pressure life", reflecting the people's happy life and enjoying the happiness in life. Whether it's a column or a TV series, Tianjin satellite TV strives to be close to life and the masses, so that the audience can see their life and their happiness from the screen. Tianjin satellite TV uses keen observation and unique antennae to capture ordinary happiness in life and express extraordinary significance. Watch Tianjin TV and live a happy life; in 2007, Tianjin TV is striding on the road to a happy life. In the evening, the two charming theaters "sunshine life theater" bring forth new light comedies of its own brand, and the gold medal theater strives to create a unique year for classic dramas; the real entertainment program grandstand: two super large entertainment and variety shows "Jinye Carnival" and "comprehensive food 8th Street" on the Golden weekend are joyfully staged, and the brand shows "hukexing feeling" and "invincible star workshop" on the ordinary day "We", "men's world" and "communication" reflect each other. Nowadays, Tianjin TV's brand programs include "tonight's drama", "we", "love defense war", "you are the only one" and tonight's special show "Xiaoao Jianghu".

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